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Samsung: Drive Safe Mode App

6. January 2014

21 Comments

Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013

41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

24. November 2013

21 Comments

Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Google Chrome: A Journey through Middle-earth

21. November 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013

45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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Virgin America: The Safety Dance Video

4. November 2013

28 Comments

Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s Interesting. Addictive. Highschool-Musical-ish. And actually got me to watch the full 5 minute video. Sure, a tonne of people are bagging this out. But they all watched it, and probably shared it to [...]

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Adobe: Click Baby Click Campaign!

4. November 2013

28 Comments

This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance… And while slightly dramatised, it acts a [...]

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BMW i3 Electric Car: 360-Degree Interactive Film

30. October 2013

33 Comments

Just a few days after I posted what was one of the first 360-Degree Interactive Film Examples, this launches… ‘Become Electric’ an Interactive 360-Degree Film created to launch the brand new, BMW i3 Electric Car, and it’s a hell of a launch, I suspect, a car has never been before been released quite like this, [...]

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KPT Smileball: Smile Controlled Pinball Machine

28. October 2013

37 Comments

Introducing Smileball, the World’s First Smile Controlled Pinball Machine from KPT, a Swiss health insurer who claims to have Switzerland’s happiest health insurance clients, so they created Smileball to show that less anger equals more smiles. It’s pretty simple, a camera captures the player’s face and from there, face-tracking software transmits the mouth movements to [...]

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Chipotle: The Scarecrow Mobile Game Trailer

16. September 2013

23 Comments

With over 3 million views in just a few days, this superb new film from Chipotle, which acts as a companion film for Chipotle’s new mobile game called ‘The Scarecrow’… A bold move, which wouldn’t have come cheap, but placing ‘content’ at the core of their new campaign is perhaps likely to see them back [...]

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Arcade Fire: Interactive Mobile Music Video

15. September 2013

32 Comments

Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the [...]

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Nike Presents: Just Do It ‘Possibilities’ Challenge

25. August 2013

18 Comments

Wow. Is pretty much all I can say about this film from Nike. It’s called Nike ‘Possibilities’ a celebration piece that drives you to take part in Nike+ challenges the world over, against your friends. The 25 year celebration film of ‘Just Do It’ pushes you to be a little faster, go a little higher, [...]

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Cannes Lions 2013: Behind The Scenes Film

22. July 2013

1 Comment

Cannes Lions this year celebrated it’s 60th Anniversary in style with extra parties, exhibitions and fireworks among many others, and one of the extra celebratory pieces is this, a film called ‘Through The Line’ taking you behind the scenes of the Cannes Lions 2013 Festival of Creativity. Through The Line’ goes behind the scenes to [...]

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Red Bull: Danny MacAskill’s Imaginate

14. July 2013

1 Comment

I really feel like Red Bull are upping their story telling, and it’s evident with Danny MacAskill’s Imaginate riding film that’s gone viral over the last week or so, with over 4.5 millions views on YouTube alone. Normally you’d just see Red Bull riders smashing epic locations, but with ‘Imaginate’ you’ll see a story looking [...]

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Samsung S4: The Stare Challenge

7. July 2013

3 Comments

The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

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Skittles Figurines: The YouTube Experience

26. June 2013

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Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles! Enjoy.

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Stride Gum: Chewing Controlled Mobile Game

24. June 2013

1 Comment

Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

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Shag Marry Kill: The AdLand Edition

24. June 2013

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Remember that old game called ‘Shag Marry Kill’ you use to play as a teenager perhaps… Well, welcome to the AdLand Version, where it’s all a little more serious, but just as stupid all the same. The Shag Marry Kill AdLand version features all the very best ad-guys and ad-girls from around the world, well, [...]

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Audi: The Start-Stop Battery App

22. May 2013

1 Comment

Audi is famous for its start-stop engine technology that saves fuel… So how about an app that does it for your phone? Genius right? Well, here it is, obviously only available on Android due to the iOS restrictions! A scam? No… You can download it here. Created by the guys at DDB in Spain.

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