Branded Content

J.K. Rowling’s Pottermore.com Social Story Site

28. June 2011

For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]

Trip Your Face Experience From Hotels.com

22. June 2011

5 Comments

I booked my entire US trip on Hotels.com, even the Vegas part, unfortunately (or fortunately perhaps) I didn’t get this kind of experience! Here is Hotel.com’s latest campaign, this time pushing into a rich, customisable content experience, called “Trip Your Face” where they’ve taken a little “Elf Yourself” and blended it with three cities, New [...]

Diesel: The Facebook Spreadsheet App

18. June 2011

12 Comments

Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, [...]

Burger King: The “Whopper Lust” Challenge

16. June 2011

10 Comments

Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you have to do [...]

HBO True Blood: Immortalize Yourself App

15. June 2011

5 Comments

HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]

T-Mobile: Real Life Angry Birds Experiential

15. June 2011

10 Comments

Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]

Sony Pictures’s DVD Amnesty: Case Study

14. June 2011

2 Comments

Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

BMW 1M vs Concrete Walls Viral Video

11. June 2011

11 Comments

How many times do you hear “I want my video to go viral”. To make this happen you have to create content that is pretty innovative, exciting and cool so that your audience will want to share. Well here’s the kind of video that ticks all those boxes. BWM Canada have released this “BMW 1M [...]

Sony Ericsson Xperiments Case Study

11. June 2011

12 Comments

Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

NuFormer 3D Video Mapping Interactivity Test

31. May 2011

2 Comments

We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product [...]

GagaVille: Lady Gaga’s FarmVille Campaign

22. May 2011

2 Comments

We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

MAS Museum: Live Interactive Tour

20. May 2011

1 Comment

This is a great way to showcase the launch of the MAS museum in Antwerp (Flanders, Belgium). This virtual tour campaign was developed by Prophets for the MAS (a new museum in Antwerp) which opened it’s doors on 17 May this year. In order to introduce the MAS to the general public, it organised a [...]

Cannes: YouTube Interactive Music Machine

19. May 2011

9 Comments

The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun. This interactive YouTube video was developed in [...]

Guinness iAd: More Life in the Dark

11. May 2011

2 Comments

Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created by Tullo Marshall Warren, to demonstrate [...]

FRAMED* Digital Art iPhone App

11. May 2011

2 Comments

This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens. Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing [...]

Archive | Branded Content RSS feed for this section

J.K. Rowling’s Pottermore.com Social Story Site

Trip Your Face Experience From Hotels.com

Diesel: The Facebook Spreadsheet App

Burger King: The “Whopper Lust” Challenge

HBO True Blood: Immortalize Yourself App

T-Mobile: Real Life Angry Birds Experiential

Sony Pictures’s DVD Amnesty: Case Study

BMW 1M vs Concrete Walls Viral Video

Sony Ericsson Xperiments Case Study

NuFormer 3D Video Mapping Interactivity Test

GagaVille: Lady Gaga’s FarmVille Campaign

MAS Museum: Live Interactive Tour

Cannes: YouTube Interactive Music Machine

Guinness iAd: More Life in the Dark

FRAMED* Digital Art iPhone App

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