Archive | Branded Content RSS feed for this section

Cannes Lions 2013: Behind The Scenes Film

22. July 2013

1 Comment

Cannes Lions this year celebrated it’s 60th Anniversary in style with extra parties, exhibitions and fireworks among many others, and one of the extra celebratory pieces is this, a film called ‘Through The Line’ taking you behind the scenes of the Cannes Lions 2013 Festival of Creativity. Through The Line’ goes behind the scenes to [...]

Continue reading...

Red Bull: Danny MacAskill’s Imaginate

14. July 2013

1 Comment

I really feel like Red Bull are upping their story telling, and it’s evident with Danny MacAskill’s Imaginate riding film that’s gone viral over the last week or so, with over 4.5 millions views on YouTube alone. Normally you’d just see Red Bull riders smashing epic locations, but with ‘Imaginate’ you’ll see a story looking [...]

Continue reading...

Samsung S4: The Stare Challenge

7. July 2013

3 Comments

The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

Continue reading...

Skittles Figurines: The YouTube Experience

26. June 2013

0 Comments

Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles! Enjoy.

Continue reading...

Stride Gum: Chewing Controlled Mobile Game

24. June 2013

1 Comment

Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

Continue reading...

Shag Marry Kill: The AdLand Edition

24. June 2013

0 Comments

Remember that old game called ‘Shag Marry Kill’ you use to play as a teenager perhaps… Well, welcome to the AdLand Version, where it’s all a little more serious, but just as stupid all the same. The Shag Marry Kill AdLand version features all the very best ad-guys and ad-girls from around the world, well, [...]

Continue reading...

Audi: The Start-Stop Battery App

22. May 2013

1 Comment

Audi is famous for its start-stop engine technology that saves fuel… So how about an app that does it for your phone? Genius right? Well, here it is, obviously only available on Android due to the iOS restrictions! A scam? No… You can download it here. Created by the guys at DDB in Spain.

Continue reading...

PUMA: The Dance Dictionary

14. May 2013

1 Comment

This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the [...]

Continue reading...

OK GO Presents ‘Say The Same Thing’ App

13. May 2013

0 Comments

The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]

Continue reading...

GoPro: Ken Block’s GoPro Ad in Russia

15. April 2013

1 Comment

If you haven’t seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style. Following on from the success of the Gymkhana Five (see below video currently on over 44 million views) which saw Ken Block’s motor skills [...]

Continue reading...

Perrier: The ‘Secret Place’ Digital Experience

10. April 2013

2 Comments

Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]

Continue reading...

OREO: The Separator Machine

5. March 2013

2 Comments

You know you’ve thought about it before, wondering how to separate the cookies from the cream, maybe because you like it separated, maybe because you don’t like the cream, who knows, we’ve all done it, just not like this…! In a very cool video (viral? how many views do you need for something to be [...]

Continue reading...

KLM: The Must See Social Map

18. February 2013

8 Comments

Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]

Continue reading...

Google Maps: Explore the Grand Canyon

5. February 2013

0 Comments

On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

Continue reading...

LEGO: Brickmented Reality Holiday Campaign

3. February 2013

0 Comments

I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]

Continue reading...