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Foursquaropoly: Monopolize Your Real Life
Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]
Continue reading...Ubisoft “Driver” Augmented Reality iPad2 Game
8. September 2011
Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]
Continue reading...Red Bull Films: Parkour in Mardin, Turkey
28. August 2011
Here is a little eye-candy for Monday, with the latest Parkour short film from Red Bull! Now I must admit, I really don’t understand Parkour, actually I just don’t understand the crazy people who can actually pull this off, needless to say I do wish I could jump walls in a single bound. Crazy or [...]
Continue reading...New Balance: Urban Dash Challenge ARG App
10. August 2011
Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]
Continue reading...Blink 182: Stolen Fan Content Music Video
7. August 2011
After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]
Continue reading...Nokia N8: The World’s Largest Stop Motion Film
3. August 2011
Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely on the new [...]
Continue reading...KRAFT Smile Tagging App: Grin and Share it.
31. July 2011
Here is a slightly different way of aggregating and sharing your favourite links and content from across the interwebs! It’s called Smile Tagging, a Bookmarklet + Facebook app designed to share the smiles that the content you find online generates, and is part of the new ‘You know you love it.’ campaign from KRAFT Macaroni [...]
Continue reading...Toyota Prius Projects: Mind Controlled Bike
28. July 2011
Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, [...]
Continue reading...Isaiah VS Fabio in Old Spice Internet Duel
26. July 2011
And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]
Continue reading...Hugo Boss: Head Tracking YouTube Experience
24. July 2011
Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film [...]
Continue reading...Sony: World’s First Instagram Music Video
20. July 2011
Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]
Continue reading...NZ Airforce “Real World” YouTube Experience
19. July 2011
Here is a YouTube experience with a difference from the Royal New Zealand Airforce. It’s part advergame, part digital installation and part old school scale model all tied together via a live streaming, fly-wire (if that’s what you call it!?) webcam, controlled through the YouTube game. Basically, they’ve given users the ability to fly a [...]
Continue reading...100 Years: Pitch To David Ogilvy iPhone App
13. July 2011
To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, [...]
Continue reading...The World’s First Animated Tattoo
7. July 2011
Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]
Continue reading...Pringles: The Crunch Band Mobile App
4. July 2011
Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer. You can get the apps for free here to get [...]
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14. September 2011
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