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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Samsung Galaxy: NX Rover Camera Bot

4. March 2014

13 Comments

Check out Samsung’s ‘NX Rover’ Camera Bot that’s kinda like a Mars rover, on earth. Soon it will begin a global tour, with fans from around the world getting to take control of the NX Rover and shoot their own photos via Samsung’s new Galaxy NX connected camera. Users will get full control via an [...]

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UNICEF Tap Project: Go Without Your Phone

2. March 2014

26 Comments

Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]

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Coca-Cola: The Social Media Gard

20. February 2014

33 Comments

This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart [...]

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The Dalí Museum: Staring Challenge App

18. February 2014

25 Comments

Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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The World’s Fastest Robot: Table Tennis Duel

16. February 2014

19 Comments

This is such a tease, but on March 11, 2014, we’ll see the world’s fastest robot in action against an all time table tennis superstar, Timo Boll, who’ll enter a duel with the robot, in what I’d like to say would be to the death, but I suspect it’s only to see who can return [...]

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Helly Hansen: First Tracks Powder Alarm App

20. January 2014

29 Comments

The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]

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Samsung: Drive Safe Mode App

6. January 2014

20 Comments

Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013

41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

24. November 2013

21 Comments

Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Google Chrome: A Journey through Middle-earth

21. November 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013

45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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Virgin America: The Safety Dance Video

4. November 2013

28 Comments

Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s Interesting. Addictive. Highschool-Musical-ish. And actually got me to watch the full 5 minute video. Sure, a tonne of people are bagging this out. But they all watched it, and probably shared it to [...]

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Adobe: Click Baby Click Campaign!

4. November 2013

28 Comments

This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance… And while slightly dramatised, it acts a [...]

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