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OREO: Mel’s Mini Mini Mart

28. June 2014

19 Comments

Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!

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DELL: Center for Selfie Improvement

28. June 2014

27 Comments

Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too. Created by the guys at [...]

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Homeless Fonts: Donations From Handwriting

17. June 2014

23 Comments

This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Vivid Light Festival: Cars That Feel Installation

8. June 2014

36 Comments

Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies [...]

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Volkswagen GTI: Interactive GoPro Video

6. June 2014

40 Comments

Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro. Throughout the adventure, you can switch between views and experience [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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AXE: Measure Your Friends ‘Social Effect’

29. May 2014

42 Comments

AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner! The new AXE Social Effect utility shows exactly where you sit on the scale, [...]

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Nokia Lumia: 180 Degree Camera Arc Experience

25. May 2014

26 Comments

Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen [...]

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Coca-Cola: The Fair Play Machine

23. May 2014

23 Comments

This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda. This one from Coke, is about Fair [...]

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Wendy’s Pretzel Burger: Social Love Songs

2. May 2014

11 Comments

Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away! The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, [...]

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Pedigree: YouTube Ad Revenue Donations

28. April 2014

17 Comments

Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Introducing The ‘Google Night Walk’ Experience

8. April 2014

7 Comments

Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

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Adobe Lights: Real Time Logo Installation

1. April 2014

19 Comments

As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. Where creatives from Goodby Silverstein & Partners re-created the logo as a physical lights installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. the installation is a [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Samsung Galaxy: NX Rover Camera Bot

4. March 2014

13 Comments

Check out Samsung’s ‘NX Rover’ Camera Bot that’s kinda like a Mars rover, on earth. Soon it will begin a global tour, with fans from around the world getting to take control of the NX Rover and shoot their own photos via Samsung’s new Galaxy NX connected camera. Users will get full control via an [...]

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