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PlayStation: Grab The Ring AR Challenge
Tweet Pin It I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate [...]
Continue reading...Microsoft: The Future of Xbox Kinect
6. November 2011
Tweet Pin It Following on from the last “Future” focused Microsoft video I posted last week, come the Kinect Effect, and this one is a little closer to home. It showcases the possibilities of Microsoft’s Xbox Kinect, where it began, where it’s been and where it will take us into the future… We’ve been playing [...]
Continue reading...National Geographic: Live Augmented Reality
6. November 2011
Tweet Pin It There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. [...]
Continue reading...Red Bull Academy World Tour 2011
17. October 2011
Tweet Pin It Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. The academy produced this music video to showcase many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, [...]
Continue reading...Light Painting: The Volkswagen Art Heist
13. October 2011
Tweet Pin It Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) [...]
Continue reading...Audi A6: Interactive YouTube Driving Experience
10. October 2011
Tweet Pin It Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually [...]
Continue reading...Beck’s: Green Box Project Vimeo Takeover
3. October 2011
Tweet Pin It Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, [...]
Continue reading...Scandinavian Airlines: The TimeKiller App
3. October 2011
Tweet Pin It Here is a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers, after SAS won the award for being the most punctual airline again, and for the last few years in a row. The whole idea here [...]
Continue reading...Lynx: Sexy Rugby Rules For World Cup
22. September 2011
Tweet Pin It Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by [...]
Continue reading...Foursquaropoly: Monopolize Your Real Life
14. September 2011
Tweet Pin It Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a [...]
Continue reading...Ubisoft “Driver” Augmented Reality iPad2 Game
8. September 2011
Tweet Pin It Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will [...]
Continue reading...Red Bull Films: Parkour in Mardin, Turkey
28. August 2011
Tweet Pin It Here is a little eye-candy for Monday, with the latest Parkour short film from Red Bull! Now I must admit, I really don’t understand Parkour, actually I just don’t understand the crazy people who can actually pull this off, needless to say I do wish I could jump walls in a single [...]
Continue reading...New Balance: Urban Dash Challenge ARG App
10. August 2011
Tweet Pin It Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession [...]
Continue reading...Blink 182: Stolen Fan Content Music Video
7. August 2011
Tweet Pin It After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on [...]
Continue reading...Nokia N8: The World’s Largest Stop Motion Film
3. August 2011
Tweet Pin It Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with Aardman Animations and Wieden + Kennedy once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion fim is shot entirely [...]
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