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Coca-Cola: The Fair Play Machine

23. May 2014

23 Comments

This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda. This one from Coke, is about Fair [...]

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Wendy’s Pretzel Burger: Social Love Songs

2. May 2014

11 Comments

Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away! The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, [...]

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Pedigree: YouTube Ad Revenue Donations

28. April 2014

17 Comments

Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Introducing The ‘Google Night Walk’ Experience

8. April 2014

7 Comments

Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

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Adobe Lights: Real Time Logo Installation

1. April 2014

19 Comments

As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. Where creatives from Goodby Silverstein & Partners re-created the logo as a physical lights installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. the installation is a [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Samsung Galaxy: NX Rover Camera Bot

4. March 2014

13 Comments

Check out Samsung’s ‘NX Rover’ Camera Bot that’s kinda like a Mars rover, on earth. Soon it will begin a global tour, with fans from around the world getting to take control of the NX Rover and shoot their own photos via Samsung’s new Galaxy NX connected camera. Users will get full control via an [...]

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UNICEF Tap Project: Go Without Your Phone

2. March 2014

26 Comments

Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]

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Coca-Cola: The Social Media Gard

20. February 2014

32 Comments

This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart [...]

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The Dalí Museum: Staring Challenge App

18. February 2014

25 Comments

Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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The World’s Fastest Robot: Table Tennis Duel

16. February 2014

19 Comments

This is such a tease, but on March 11, 2014, we’ll see the world’s fastest robot in action against an all time table tennis superstar, Timo Boll, who’ll enter a duel with the robot, in what I’d like to say would be to the death, but I suspect it’s only to see who can return [...]

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Helly Hansen: First Tracks Powder Alarm App

20. January 2014

29 Comments

The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]

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Samsung: Drive Safe Mode App

6. January 2014

20 Comments

Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013

41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

24. November 2013

21 Comments

Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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