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LEGO Star Wars: Builders of Sound Installation
LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]
Continue reading...Hot Wheels: Double Loop World Record Stunt
2. July 2012
Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]
Continue reading...LEGO: Build with Google Chrome
27. June 2012
It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]
Continue reading...Coca-Cola: Post-It Note Stop-Motion Video
22. June 2012
Yesterday we had the Vodafone Stop Motion Fan Celebration and here’s another great stop motion from Coca-Cola. Coca-Cola commissioned Italian artist Eduardo Zamarro to create this stop motion for the Wall of Happiness at the brand’s Conference of Happiness. The artist created the world’s largest stop-motion video using only post-it notes. The 1 million post-it [...]
Continue reading...Ford Keyfree App: Auto Login To Everything
18. June 2012
Now this is brilliant. Ford has introduced KeyFree technology into their range of cars, and to showcase this, they have come up with a fantastic app that works much like their KeyFree technology for cars, but for your entire social web of sites… Facebook, Twitter, Gmail, Skype .etc Once you install the app on your [...]
Continue reading...Nike Golf 360 App: Track and Tune Your Game
28. May 2012
Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]
Continue reading...Coca-Cola: The Cheering Truck
1. May 2012
Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]
Continue reading...Ford Paris: The Parisian Pinball Park Challenge
23. April 2012
Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]
Continue reading...Chevy Sonic: The Street Art Robot Car
22. April 2012
Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]
Continue reading...IKEA: Multi-View Interactive Kitchen Stories
9. April 2012
I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]
Continue reading...Blood Donations: Torrent Your Blood Campaign
4. April 2012
I love finding campaigns that create new ways of getting to consumers, and here is a seemingly weird one, with a really smart distribution method. The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a [...]
Continue reading...Google Project Re:Brief. Advertising Re:Imagined
18. March 2012
Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]
Continue reading...Heineken: The Valentines Day Serenade App
2. February 2012
Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]
Continue reading...Microsoft Disco Breaker: IE9 HTML5 Experience
29. December 2011
Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]
Continue reading...PNC: 2011 Christmas Price Index Express
1. December 2011
This is a really beautiful piece of digital from the PNC Financial Services Group, it’s their annual Christmas Price Index, and in 2011, it’s come in the form of the “Index Express”, an amazing Christmas train scene created by hand, shot POV and eventually delivering an animated experience helping to educate consumers on the price [...]
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10. July 2012
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