Archive | Branded Content RSS feed for this section

Google: Choose The Light or Dark Side

25. November 2015


It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

Continue reading...

100 Years – The Movie You Will Never See

22. November 2015


LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

Continue reading...

NVIDIA: The 10,000 Foot Living Room Skydive

19. November 2015


NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

Continue reading...

Julia’s Flubble Machine: Made with Office 365

11. November 2015


Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

Continue reading...

Nissan: The Football Controller Project

6. November 2015


In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

Continue reading...

KitKat: The World’s First Massage Billboard

30. October 2015


There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike. And this one is awesome. The World’s First Massage Billboard from KitKat. [...]

Continue reading...

Toyota: Fueled by the Future Ad

22. October 2015


Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to [...]

Continue reading...

Microsoft Xbox: The Survival Billboard

1. October 2015


So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

Continue reading...

The Netflix and Chill Button

29. September 2015


Here it is! The Netflix and Chill button. At the 2015 World Maker Fair, Netflix unveiled its prototype and DIY maker instructions for a physical button called “The Switch”. The Switch dims the lights, puts your phone’s “Do Not Disturb” on, can order you takeout automatically, and gets Netflix ready! It’s pretty much a real [...]

Continue reading...

Honda Paper: A Stop Motion Brand Story

22. September 2015


This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece. It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very [...]

Continue reading...

Chatroulette: Live First Person Zombie Game

21. August 2015


This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

Continue reading...

B-Reel: Virtual Reality Adventures Game

20. August 2015


Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming. You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a [...]

Continue reading...

Lexus Hoverboard Skate Park Demo Video

5. August 2015


Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

Continue reading...

Netflix Sense8 Brainwave Symphony Experiment

3. August 2015


Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

Continue reading...

Nike: Hypervenom YouTube VR Experience

28. July 2015


Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

Continue reading...

Forever 21: Instagram Powered Thread Screen

26. July 2015


Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

Continue reading...

Volkswagen: Create A Film With Your Voice

19. July 2015


New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

Continue reading...

Land Rover: The Car Is The Camera Film Project

14. July 2015


Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

Continue reading...

Turkish Airlines: World’s First Periscope Flight

12. July 2015


Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

Continue reading...

The Lexus Hoverboard: A New Content Series

28. June 2015


Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be [...]

Continue reading...