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Hot Wheels: Interactive YouTube Video Race

11. March 2010

YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit crew [...]

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ASICS: The Stop Motion Origami Brand Story

8. March 2010

This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won [...]

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Goldstar Beer: Park Fight Facebook App

7. March 2010

Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital campaign [...]

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Lego Click Short Film: A Lego Community

20. January 2010

Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to [...]

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Coke Zero: Social Facial Profiler

6. December 2009

Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type [...]

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Sony: Fantasy Festival Competition

29. November 2009

Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition! It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as many [...]

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OfficeMax: Elf Yourself 2009 Goes Live!

10. November 2009

It’s live! Some doubted it would return, but Elf Yourself from OfficeMax is back and has just gone live today for it’s 4th year of elfing action! This year you can create up to 5 elves and select from various dancing styles like hip-hop, dance, country and more… It looks and feels about 99% the same, [...]

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Mini & Krink Team Up With Dripping Ink

5. November 2009

I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the best brand campaigns when done right. Nike do it with urban artists and sporting stars, Adidas with street soccer heroes and designer types while Coke [...]

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Volkswagen Launch New GTI With iPhone App

23. October 2009

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So the [...]

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Malibu Drink Mixer – Hear Your Drink

23. October 2009

Malibu & Great Works have come up with a way for you to hear what your favorite cocktail sounds like. They grabbed a team of DJ’s and mixed up over 600 beats for 81 drink recipes. So you can either find the best tune and start drinking the corresponding drink or get your favourite drink and enjoy [...]

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Who’s Your Sad Friend: Facebook App

20. October 2009

Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Editors PR Hack: Google Street View Mashup

18. October 2009

There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some [...]

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Levi’s: Go Forth Experience

13. October 2009

Wieden Kennedy & Levi’s have launched a serious brand experience campaign that mixes online and offline with treasure hunts and problem solving challenges in this hugely detailed online competition based on the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan. It’s essentially a massive treasure hunt with [...]

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MySkyStatus: Social Updates In The Air

10. October 2009

Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

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VB RAW: A Viral Content Aggregator

23. September 2009

The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

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Gold Lion: Interactive Coke Vending Machine

29. July 2009

This is probably the coolest vending machine you’ve ever seen! The new Coca-Cola Interactive vending machine won a Gold Cannes Lion in 2009 and will be rolled out across the globe over the next 12 months. Coke say they are moving their vending machines from generic product selection to experiential marketing experiences for every consumer. The new [...]

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Crispin Porter + Bogusky Launches New Beta Website

1. July 2009

Crispin Porter + Bogusky have just launched a very cool new site into beta for their agency. They are renowned for creating some of the worlds best advertising which has critics buzzing for good and for bad but those dynamics will be used in their new website to create streaming content! CPB are integrating live twitter [...]

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Coke Zero: Impossible Made Possible

11. June 2009

Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets you with a mix of full video and interactive 3D environments. The campaign follows the previous coke zero game theme, which has to be one of the best branded content campaigns seen yet. This time, you’re greeted [...]

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UNIQLO Introduction Story Animation

4. June 2009

Most of you will know UNIQLO (that cool Japanese fast fashion brand), but you might not have seen their new global site, or in particular, their “introduction to UNIQLO” animated story that unfolds what the brand is and what it does in a unique animation that goes for about 10 minutes. It has this really [...]

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Gillette uArt iPhone App

23. May 2009

Gillette have just launched an iPhone app called “uArt“. Its a pretty good attempt at a branded iPhone app, where you get to load in a photo of yourself, apply various types of facial hair and then use the Gillette ”fusion” razor (your finger) complete with vibration to shave yourself a masterpiece! Catchy little concept, but to go viral [...]

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Viral Ad: The History Of Marijuana

21. May 2009

Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich [...]

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Honda Insight Hybrid: Virtual Tour Video

19. May 2009

This is the new Honda Insight Hybrid Virtual Tour Video that was created by RPA & Stardust Studios to launch exclusively online (here) as an experience that introduces you to the Honda Insight. What I love about a video like this, is that its showcasing everything I need to know about the insight in just 2 minutes, its engaging and beautifully [...]

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Visit The Other Britain – Online Experience

6. May 2009

Martina from Adverblog posted this fantastic site called “Visit The Other Britain” that was created by Ogilvyone Worldwide Singapore to help create more tourists of a different calibre than what you’d might think England attracts with the Queen, Cups of Tea, Madame Taussauds and even fish & chips! Now, Visit The Other Britain is a seriously good [...]

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Cobra Beer iBanter iPhone App

1. May 2009

The Cobra Beer iBanter iPhone App is a great example of how brands should be utilising iPhone Apps as a free media channel, not my cup of tea but I can see this app going crazy after a few beers! Nice work Cobra Beer a cool branded add developed by Poke.Share This Digital Buzz Post:

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