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Lynx: The Wingman Academy Webisodes

18. August 2010

Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]

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Bacardi True Originals Facebook Fail?

2. August 2010

Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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Diesel Facepark: The Analog Version of Facebook

27. July 2010

Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical [...]

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Adidas Match Tracker Visualisation App

24. June 2010

This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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BMW 3D Projection Mapping Singapore

3. June 2010

At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]

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A-Team YouTube Google Earth Game

31. May 2010

I’m really looking forward to the A-Team Movie. So in my quest to watch the HD trailer, I came across this pretty cool YouTube / Google Earth mashup game where you can watch the trailer and then drive the A-Team van through Google Earth (while still inside YouTube) cities. The aim of the game is [...]

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Toyota: The iQ Mouse Project

29. May 2010

You may have already seen this, it’s the new iQ Mouse Project from Toyota and Saatchi & Saatchi NZ. A different kind of campaign for a different kind of car, where they turned the new iQ into a mouse by tracking its position and converting that to the standard X-Y coordinates of a computer screen. That position [...]

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NRL: Back Your State Facebook App

25. May 2010

Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

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Nike: Write The Future Campaign

21. May 2010

Behold. The Nike World Cup Campaign is here. They’ve been releasing those funny little teaser videos through YouTube over the last two weeks and with the release of this 3 minute film today, they officially kickoff a campaign that will ultimately see fans around the world write their own future though a unique experience on [...]

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ACDC vs Iron Man 2: Projection Mapping

10. May 2010

It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so special, is the [...]

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Nokia Ovi Maps: Interactive Projection Mapping

2. May 2010

This the future of event and activation visuals, and indeed projection or interactive installations in general. We’ve seen ones like the Adobe CS3 interactive billboards years ago that started the trend but this new work for Nokia Ovi Maps takes interactive installations to a new level. Nokia & Seeper combined a high powered projection installation [...]

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GUVERA Launches Free Digital Music Platform

28. April 2010

My very good friends from Guvera (an Aussie startup) have just launched their free digital content platform that covers music, video, movies and eventually games! Guvera works with advertisers creating branded channels and offering free downloads in return for channel interaction or essentially brand engagement. They’ve got 10′s of thousands of people registered for free [...]

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Hot Wheels: Interactive YouTube Video Race

11. March 2010

YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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ASICS: The Stop Motion Origami Brand Story

8. March 2010

This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won [...]

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Goldstar Beer: Park Fight Facebook App

7. March 2010

Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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Lego Click Short Film: A Lego Community

20. January 2010

Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to [...]

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Coke Zero: Social Facial Profiler

6. December 2009

Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type [...]

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Sony: Fantasy Festival Competition

29. November 2009

Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition! It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as [...]

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OfficeMax: Elf Yourself 2009 Goes Live!

10. November 2009

It’s live! Some doubted it would return, but Elf Yourself from OfficeMax is back and has just gone live today for it’s 4th year of elfing action! This year you can create up to 5 elves and select from various dancing styles like hip-hop, dance, country and more… It looks and feels about 99% the [...]

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Mini & Krink Team Up With Dripping Ink

5. November 2009

I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the best brand campaigns when done right. Nike do it with urban artists and sporting stars, Adidas with street soccer heroes and designer types while Coke [...]

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Volkswagen Launch New GTI With iPhone App

23. October 2009

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

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Malibu Drink Mixer – Hear Your Drink

23. October 2009

Malibu & Great Works have come up with a way for you to hear what your favorite cocktail sounds like. They grabbed a team of DJ’s and mixed up over 600 beats for 81 drink recipes. So you can either find the best tune and start drinking the corresponding drink or get your favourite drink and enjoy [...]

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Who’s Your Sad Friend: Facebook App

20. October 2009

Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Editors PR Hack: Google Street View Mashup

18. October 2009

There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some [...]

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