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Microsoft Re-Imagines NFL Through HoloLens

3. February 2016

26 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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Jaguar Creates “Actual Reality” VR Experience

24. January 2016

31 Comments

At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Volkswagen: The Trailer Assist Stunt Video

20. January 2016

29 Comments

This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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NIVEA Presents The Second Skin Project

11. January 2016

30 Comments

This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, [...]

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North Face: The NightRay Fest Light Installation

5. January 2016

33 Comments

Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite. A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it [...]

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Zoolander Fashion Week: Best Social Play 2015?

1. January 2016

30 Comments

With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.” The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. [...]

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McDonald’s Releases “LOADED” The Social Film

27. December 2015

30 Comments

Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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Star Wars: Lightsaber Escape Mobile Game

20. December 2015

28 Comments

Get your Lightsabre ready, and by that, I mean get your phone out! Star Wars fans can now join in the excitement of the new movie with their own mobile phone lightsabers. The game; “Lightsaber Escape,” is an interactive fan experience from Google Chrome that lets you battle Stormtroopers. Created by guys at 72andSunny and [...]

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This Johnnie Walker Ad Is 2015′s Best Spec Ad

15. December 2015

29 Comments

It’s called “Dear Brother” and it’s a pure spec ad from two students; Daniel Titz and Dorian Lebherz, studying at the Film Academy of Baden-Württemberg. And they’ve outdone themselves… This haunting Johnnie Walker spec ad explores the “Your Brothers Keeper” concept in a highly emotional state, delivering perhaps once of the most outstanding lines of [...]

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Verizon: The Minecraft Smart Phone Project

14. December 2015

27 Comments

Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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YouTube Rewind 2015: Now Watch Me

12. December 2015

15 Comments

Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch [...]

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Change Coins: A Virtual Currency For Good

8. December 2015

29 Comments

Everyone wants BitCoins, and with so much wider talk about virtual currency and its future, it’s exciting to see a new angle on that, it’s called “Change Coins” a Virtual Currency For Good. The Aussie Startup, MakeSomeChange.com lets people earn, buy and obtain “Change Coins” that they can then donate to worthy causes, typically Charities [...]

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McDonald’s Presents “LOADED” A Social Film

4. December 2015

36 Comments

So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here. With new episodes being shot every few days, fans will direct [...]

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Volvo Trucks: Look Who’s Driving Stunt Video

3. December 2015

25 Comments

Volvo Tucks are back at it with their Live Test stunt video series, and this time it’s their toughest test yet, when they hand over a brand new truck (rigged up with GoPro’s of course) to 4-year-old Sophie… Oh yeah, and she’s driving it completely remote controlled. And as you can imagine, she crashes it [...]

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Google: Choose The Light or Dark Side

25. November 2015

37 Comments

It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

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100 Years – The Movie You Will Never See

22. November 2015

30 Comments

LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

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NVIDIA: The 10,000 Foot Living Room Skydive

19. November 2015

27 Comments

NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

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Julia’s Flubble Machine: Made with Office 365

11. November 2015

24 Comments

Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

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Nissan: The Football Controller Project

6. November 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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KitKat: The World’s First Massage Billboard

30. October 2015

13 Comments

There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike. And this one is awesome. The World’s First Massage Billboard from KitKat. [...]

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