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Uniqlo: Interactive Runway Tokyo 2009

13. September 2009

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I’ve featured Uniqlo a few times on Digital Buzz and their online campaign work just keeps getting better and better. This time they’ve launched the Tokyo 2009 Collection with an interactive runway to showcase the new range of women’s clothing in style. It’s a full video site that gives you a personal fashion experience with [...]

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Scooby-Doo Yourself: Celebrating 40 Years

10. September 2009

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To celebrate Scooby’s 40th birthday and also promote the upcoming movie, The Cartoon Network & Moxie Interactive have launched a digital campaign called “Scooby-D0o Yourself” to help generate buzz in the lead up to the movie release. Obviously it takes a lot from the Elf Yourself campaign idea but brings it down to a level [...]

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Red Bull Launches New Re-Design

10. September 2009

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Red Bull knows better than anyone the golden rule of Content Is King, and they’ve finally unleashed their brand experience online through a new website. Not stunning design by any means, but this new brand portal has tonnes of content and focuses on delivering rich media of Red Bull sponsored events, athletes and entertainment instead [...]

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BooneOakley? Sony Ericsson YouTube Special

8. September 2009

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Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special [...]

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Sprite Step Off Competition

6. September 2009

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A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]

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Imagining Mozambique Art Exhibition

1. September 2009

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Imagining Mozambique is a traveling art exhibition that sets out to raise money for ASEM, a non-profit organisation that helps the children and orphans of Mozambique. And to go with it, Cartelle have created a great site with some stunning features, including a “make a wish” section that allows you to create a winged creature [...]

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Adidas Y-3 Satellite Campaign

31. August 2009

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Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and  following it by its coordinates [...]

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Volkswagen: The Polo Visualiser

23. August 2009

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Volkswagen just do digital so well. This is a new micro-site for the Polo, in-fact it’s more of a visualiser where you’ve been given every part of the new Polo in a 3D space you can interact with. It’s not to great on the usability front, but it’s pretty slick when you start using the [...]

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Quiksilver: Skateboarding The Spot

18. August 2009

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It must be that time of year for skateboarding, with every skate brand launching something cool for the northern hemisphere summer! Quiksilver are no different and have just launched their own kind of page take over made famous in campaigns like the warrio youtube page takeover. Click here to check it out, pretty cool video!

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VirginBlue: Worlds Biggest Pass The Parcel Game

18. August 2009

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Virgin Blue have just launched a new campaign; the worlds biggest game of “Pass the Parcel” to celebrate their 9th Birthday in Australia. When you get to the Birthday website a 3D present invites people to unwrap it for a chance to win one of hundreds of instant win prizes. Every friend you share it [...]

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New Mustang Community Customiser Tool

12. August 2009

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Firstborn has launched the new 2010 Mustang Customiser Tool – and it’s bloody good, infact – probably one of the best I’ve ever seen done. Now you can interact with it in two ways, create your own dream mustang from the ground up with a full list of official aftermarket parts, or jump into the [...]

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Malibu Rum Launches Radio Maliboom Boom!

9. August 2009

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GreatWorks has just launched a new global digital campaign for Malibu. It’s called “Radio Maliboom Boom” a digital radio station created by Malibu that is offering a tonne of free content over the next 12 months. Users will get access to a streaming digital radio station featuring top Universal music artists, videos featuring the DJs [...]

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Samsung Jet: Interactive Product Tour

3. August 2009

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There is a bit of buzz around the new Samsung: Ready, Set, Jet campaign and it’s easy to see why. A beautifully art directed microsite that provides an interactive tour/quiz of the new Samsung Jet that provides such a great experience that in less than 2 minutes you’ll know everything it is capable of. Creatively [...]

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MadMen Yourself: With Twitter

29. July 2009

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AMC launched a new microsite for promote MadMen‘s third season (The popular TV series). In the website you can build your own character from the ground up with a lot of different accessories. Best of all the illustrations created by Dyna Moe. Then you can integrate your customised charater straight into your twitter account! Check out [...]

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Ford: Fusion Lab

29. July 2009

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JWT Brazil launched a new cool website for Ford Fusion. The 9 features the new Ford Fusion turned into 9 experiments in a studio. This is the spread of new JWT’s work in partnership with the producing Colmeia. You can watch or interact with the videos  to explore the new Ford Fusion features virtually. You can [...]

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