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ASICS Mobile Website Launches

9. September 2010

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We’ve been working on a lot of really cool projects for ASICS Australia, and a couple of weeks ago we launched a fully featured mobile site that provides an immersive experience, delivering a full product range (including things like reviews), store locator, intuitive shoe finder, access to search and complete social integration amongst many of [...]

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World Cup Twenty Ten Tweets App

19. June 2010

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If you’ve not yet seen this, it’s a pretty cool little world cup app created by Saatchi & Saatchi NY that is currently aggregating all live world cup tweets using the #WC2010 hashtag, they are then pulled back onto the jersey of the related country that the tweets are about or are from so you [...]

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Your Heineken: Customise A 6-Pack

30. May 2010

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I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]

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Lexus Dark Ride: Digital Experience

17. May 2010

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Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]

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Jay Jays Dance Off 3D Glasses Site

4. May 2010

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I saw this site a few weeks ago and didn’t think too much of it (maybe because I didn’t have 3D glasses), but I stumbled across it again today, got to spend a little more time with it and really enjoyed it. It’s part of the latest campaign from Jay Jays, a discount Youth Fashion retailer in Australia who [...]

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Hail The Villain Band Experience

23. April 2010

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Most band websites are all the same. Same type of content. Same type of design style. But this new site from Grand Creative and Rune Entertainment for a band called Hail The Villain, is something a little different. It’s an immersive experience from the first screen that asks you for webcam access. The site blends a mix of comic [...]

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ChildLine: The Future Of Listening

8. April 2010

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ChildLine is the UK’s hotline for kids in need, and late last year they launched this new site that I hope can inspire similar organisations around the world to take the next step and start leveraging a digital channel to connect with audiences on new levels. It’s no secret a lot of government agencies are heading this [...]

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Vodafone: Madame Tresesti

20. March 2010

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As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]

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Toyota: Sponsafy Your Ride

18. February 2010

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Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]

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Samsung: Shakedown

16. February 2010

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Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]

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Heineken: Beer Gloss

11. February 2010

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Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you [...]

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Playboy Digital Campaign: Casting Session!

8. February 2010

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Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, [...]

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Jagermeister’s New Digital Experience

2. February 2010

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Jagermeister has launched their new website which has transformed into more of a digital experience. Graphically it’s fantastic, set in a semi 3D world with some brilliant transitions between content areas with every page taking on a very individual design. You’ll be able to access games, live content, rock contests, the story of Jagermeister, their [...]

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Vodafone: Cep Özgür

27. January 2010

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Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though [...]

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Jim Carrey’s Crazy New Website

15. December 2009

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I stumbled across Jim Carrey’s crazy new website today and it’s wild – exactly how you’d expect the inside of his mind to work! It’s a re-toucher’s masterpiece mixed with full video, amazing sound effects and some very Monty Pythonesque scenarios. Seriously, the visuals are amazing. You’ve kind of just got to go there to experience it. I spent about 15 [...]

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Domestic Abuse Education or Hit The Bitch?

21. November 2009

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This interactive website for Denmark’s anti-domestic abuse education program asks visitors to participate in a game called “Hit The Bitch” using their webcam. Although seemingly harmless on the surface, this site serves a very deep and important purpose of helping educate people about the negative effects of spousal and domestic abuse. Although difficult to understand [...]

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Adidas Advergame: Teamgeist

12. November 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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Vodafone: BlackBerry Hideout

11. November 2009

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Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch [...]

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20 Years: Berlin Wall Educational Experience

1. November 2009

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It’s been 20 years since the fall of the Berlin Wall, and to celebrate a German paper called the “Berliner Morgenpost” has launched an interactive experience to educate us about the entire event. It contains animations, interviews, photos and 3D interactive elements to tell the story… Shame it’s not in English though, because I can’t [...]

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Columbia Sportswear: A Recycled Box Life

1. November 2009

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This is a great eco-friendly initiative from Columbia Sportswear, it not only helps save the environment, but ads a level of engagement around every delivery! The new campaign is pretty simple, when ordering online you can elect to get your goods delivered in a “box for life” used box, each one contains a unique QR [...]

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