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NZ Army: YouTube Sharpshooter Game
I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]
Continue reading...Toyota: Auris HSD Site
27. September 2010
Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]
Continue reading...Google New: Everything New From Google
24. September 2010
Google Freak? If so, you won’t need to use this new site from Google, you’ll already be deep in Google Labs trying out the latest and greatest… But, chances are you don’t dig through the archives every day and you probably don’t subscribe to each products news feed either. So, Google New gives you the [...]
Continue reading...Video: Meet The New Twitter.com
15. September 2010
It’s here. The new Twitter.com interface has been released, along with a host of new features that make the site more an app than website, which to me, is a very good thing for twitter, it’s users and future advertisers. So, what’s new? Well, pretty much everything… The first thing you’ll notice is the new right hand panel, [...]
Continue reading...ASICS Mobile Website Launches
9. September 2010
We’ve been working on a lot of really cool projects for ASICS Australia, and a couple of weeks ago we launched a fully featured mobile site that provides an immersive experience, delivering a full product range (including things like reviews), store locator, intuitive shoe finder, access to search and complete social integration amongst many of [...]
Continue reading...World Cup Twenty Ten Tweets App
19. June 2010
If you’ve not yet seen this, it’s a pretty cool little world cup app created by Saatchi & Saatchi NY that is currently aggregating all live world cup tweets using the #WC2010 hashtag, they are then pulled back onto the jersey of the related country that the tweets are about or are from so you [...]
Continue reading...Your Heineken: Customise A 6-Pack
30. May 2010
I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]
Continue reading...Lexus Dark Ride: Digital Experience
17. May 2010
Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]
Continue reading...Jay Jays Dance Off 3D Glasses Site
4. May 2010
I saw this site a few weeks ago and didn’t think too much of it (maybe because I didn’t have 3D glasses), but I stumbled across it again today, got to spend a little more time with it and really enjoyed it. It’s part of the latest campaign from Jay Jays, a discount Youth Fashion retailer in Australia who [...]
Continue reading...Hail The Villain Band Experience
23. April 2010
Most band websites are all the same. Same type of content. Same type of design style. But this new site from Grand Creative and Rune Entertainment for a band called Hail The Villain, is something a little different. It’s an immersive experience from the first screen that asks you for webcam access. The site blends a mix of comic [...]
Continue reading...ChildLine: The Future Of Listening
8. April 2010
ChildLine is the UK’s hotline for kids in need, and late last year they launched this new site that I hope can inspire similar organisations around the world to take the next step and start leveraging a digital channel to connect with audiences on new levels. It’s no secret a lot of government agencies are heading this [...]
Continue reading...Vodafone: Madame Tresesti
20. March 2010
As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]
Continue reading...Toyota: Sponsafy Your Ride
18. February 2010
Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]
Continue reading...Samsung: Shakedown
16. February 2010
Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]
Continue reading...Heineken: Beer Gloss
11. February 2010
Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you [...]
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28. September 2010
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