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Nike 6.0 Launches The iDNation Community

10. January 2011

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Nike 6.0 has just launched a new version of NikeID called The iDNation. It’s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full “StyleLab” will work when it launches [...]

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MySpace Launch New Site: Will it save them?

28. October 2010

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Well here it is… The new MySpace launches today and will begin rolling out globally over the coming month. But, the big question is, can this actually save them? Or is it just too late? This is probably their first and last chance to claw back some market share from Facebook or risk continuing on [...]

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Philips: Wake Up The Town

20. October 2010

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Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]

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The Adobe Museum of Digital Media

17. October 2010

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Here it is, the Adobe Museum of Digital Media, the world’s first virtual art museum dedicated to digital art & innovation. The brain child of Goodby, Silverstein & Partners and produced along with Unit9, with the direction of digital architect Filippo Innocenti, the Adobe Museum Of Digital Media went live last week with it’s first [...]

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YouTique: French Connection’s YouTube Store

5. October 2010

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Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

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The Talking Tree: Social Nature

29. September 2010

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If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree’s [...]

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NZ Army: YouTube Sharpshooter Game

28. September 2010

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I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]

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Toyota: Auris HSD Site

27. September 2010

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Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]

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Google New: Everything New From Google

24. September 2010

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Google Freak? If so, you won’t need to use this new site from Google, you’ll already be deep in Google Labs trying out the latest and greatest… But, chances are you don’t dig through the archives every day and you probably don’t subscribe to each products news feed either. So, Google New gives you the [...]

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Video: Meet The New Twitter.com

15. September 2010

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It’s here. The new Twitter.com interface has been released, along with a host of new features that make the site more an app than website, which to me, is a very good thing for twitter, it’s users and future advertisers. So, what’s new? Well, pretty much everything… The first thing you’ll notice is the new right hand panel, [...]

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