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Volkswagen: Introducing The New VW.com Site
Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...]
Continue reading...Introducing The New MySpace
25. September 2012
Last time you probably heard about MySpace, it was sold for $35 million, down from a $550 million buy price just a few years before… Part of that headline was that Justin Timberlake bought into it, and now just over 12 months on, we see the new interface and experience showcased in this video ‘This [...]
Continue reading...Peugeot: Hybrid4 Graphic Novel Parallax Site
10. September 2012
This is one of the coolest Parallax sites I’ve seen, not through the creative complexity of the experience or technical prowess to pull it all together, but from a simple, story telling point of view, one that leverages a trend and creates a new dimension inside that framework… Inspired by the new Peugeot Hybrid4 Technology, [...]
Continue reading...Google: The Exquisite Forest Experiment
22. July 2012
How many of us have had this idea before? I’ll claim to, but never could quite wrangle the resources to create it, then along came Google (with a few partners and a tonne of resource) to create The Exquisite Forest, a Chrome Experiment no doubt, where a HTML 5 drawing application meets animation engine to [...]
Continue reading...Volkswagen: The Fanwagen
2. November 2011
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...UNIQLO: The Innovation Project
24. October 2011
I love Uniqlo digital work. And here is their latest piece for the new functional range of clothing. It’s a visual feast as usual, created through a series of various video catwalk demonstrations that slide past you. The demonstrations are quite litteral for every feature, from the “stretch pants” to the robust zippers and everything [...]
Continue reading...ATG: Multi-Player Swedish Horse Racing Game
13. July 2011
You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]
Continue reading...J.K. Rowling’s Pottermore.com Social Story Site
28. June 2011
For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]
Continue reading...3LiveShop: The Future Of Shopping Is Here.
10. April 2011
I see a lot of cool things every day. But not many are actually game changers, things that would shape industry, behavior, service or experiences… This one will… But not everyone will like it! 3 have just launched the “3LiveShop” a sort of video call through your computer/webcam that blends a seamless sales and service [...]
Continue reading...Diesel Island: Join the Land of the Stupid
13. March 2011
Diesel has launched their latest campaign; Diesel Island: Land of the Stupid, Home of the Brave. An interesting microsite concept to showcase items from their new range, on top of a pretty cool video the site takes you through the island’s history (including a suitably stupid national anthem), island street view that manages to take [...]
Continue reading...Nike 6.0 Launches The iDNation Community
10. January 2011
Nike 6.0 has just launched a new version of NikeID called The iDNation. It’s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full “StyleLab” will work when it launches [...]
Continue reading...MySpace Launch New Site: Will it save them?
28. October 2010
Well here it is… The new MySpace launches today and will begin rolling out globally over the coming month. But, the big question is, can this actually save them? Or is it just too late? This is probably their first and last chance to claw back some market share from Facebook or risk continuing on [...]
Continue reading...Philips: Wake Up The Town
20. October 2010
Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]
Continue reading...The Adobe Museum of Digital Media
17. October 2010
Here it is, the Adobe Museum of Digital Media, the world’s first virtual art museum dedicated to digital art & innovation. The brain child of Goodby, Silverstein & Partners and produced along with Unit9, with the direction of digital architect Filippo Innocenti, the Adobe Museum Of Digital Media went live last week with it’s first [...]
Continue reading...YouTique: French Connection’s YouTube Store
5. October 2010
Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]
Continue reading...The Talking Tree: Social Nature
29. September 2010
If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree’s [...]
Continue reading...NZ Army: YouTube Sharpshooter Game
28. September 2010
I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]
Continue reading...Toyota: Auris HSD Site
27. September 2010
Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]
Continue reading...Google New: Everything New From Google
24. September 2010
Google Freak? If so, you won’t need to use this new site from Google, you’ll already be deep in Google Labs trying out the latest and greatest… But, chances are you don’t dig through the archives every day and you probably don’t subscribe to each products news feed either. So, Google New gives you the [...]
Continue reading...Video: Meet The New Twitter.com
15. September 2010
It’s here. The new Twitter.com interface has been released, along with a host of new features that make the site more an app than website, which to me, is a very good thing for twitter, it’s users and future advertisers. So, what’s new? Well, pretty much everything… The first thing you’ll notice is the new right hand panel, [...]
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