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Toyota: Sponsafy Your Ride
Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]
Continue reading...Samsung: Shakedown
16. February 2010
Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]
Continue reading...Heineken: Beer Gloss
11. February 2010
Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you can [...]
Continue reading...Playboy Digital Campaign: Casting Session!
8. February 2010
Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, this [...]
Continue reading...Jagermeister’s New Digital Experience
2. February 2010
Jagermeister has launched their new website which has transformed into more of a digital experience. Graphically it’s fantastic, set in a semi 3D world with some brilliant transitions between content areas with every page taking on a very individual design. You’ll be able to access games, live content, rock contests, the story of Jagermeister, their online [...]
Continue reading...Vodafone: Cep Özgür
27. January 2010
Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though some [...]
Continue reading...Jim Carrey’s Crazy New Website
15. December 2009
I stumbled across Jim Carrey’s crazy new website today and it’s wild – exactly how you’d expect the inside of his mind to work! It’s a re-toucher’s masterpiece mixed with full video, amazing sound effects and some very Monty Pythonesque scenarios. Seriously, the visuals are amazing. You’ve kind of just got to go there to experience it. I spent about 15 minutes [...]
Continue reading...Domestic Abuse Education or Hit The Bitch?
21. November 2009
This interactive website for Denmark’s anti-domestic abuse education program asks visitors to participate in a game called “Hit The Bitch” using their webcam. Although seemingly harmless on the surface, this site serves a very deep and important purpose of helping educate people about the negative effects of spousal and domestic abuse. Although difficult to understand [...]
Continue reading...Adidas Advergame: Teamgeist
12. November 2009
North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based and [...]
Continue reading...Vodafone: BlackBerry Hideout
11. November 2009
Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch universities. [...]
Continue reading...20 Years: Berlin Wall Educational Experience
1. November 2009
It’s been 20 years since the fall of the Berlin Wall, and to celebrate a German paper called the “Berliner Morgenpost” has launched an interactive experience to educate us about the entire event. It contains animations, interviews, photos and 3D interactive elements to tell the story… Shame it’s not in English though, because I can’t [...]
Continue reading...Columbia Sportswear: A Recycled Box Life
1. November 2009
This is a great eco-friendly initiative from Columbia Sportswear, it not only helps save the environment, but ads a level of engagement around every delivery! The new campaign is pretty simple, when ordering online you can elect to get your goods delivered in a “box for life” used box, each one contains a unique QR [...]
Continue reading...CNN.com Launches New Re-Design
27. October 2009
CNN have just launched their long awaited re-design to mixed reviews. And I must say it’s kind of not what I expected. There seems to have been a big focus on making everything smaller, contrary to current design trends, and with news sites, people tend to scan headlines and that will be a whole lot [...]
Continue reading...X3 Studios: Flash Based Wallpapers
25. October 2009
This is something a little different for a Monday morning! X3 Studios (a Romanian agency) recently won an FWA for their self made “wallpaper” app. It’s an online flash based app that allows you to create some amazing wallpapers in real time as if you were in photoshop. Complete with hundreds of textures, graphics and some great blending/editing functionality, [...]
Continue reading...Virgin Group’s New Web Portal Re-Design
26. September 2009
Wow. Simply put, this has to be one of the best re-design / re-builds of a major brands website I’ve seen to date. The design/build was done by Rokkan, who just happen to look after the digital accounts of some of the best brands in the world. The new design is very “Virgin” in the usual [...]
Continue reading...Doritos: Asylum 626
22. September 2009
After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via [...]
Continue reading...Vodafone: Upgrade a Stranger
16. September 2009
ACHTUNG! (Best digital agency in Holland) & THEY (International small agency of the year) launched a great campaign called ”Power to you”. In the first three days of the campaign, Vodafone will give away a number of prizes, such as netbooks, phones and USB stick modems. And they have found a unique way to designate [...]
Continue reading...K-Y: INTENSE Satisfaction Lab Campaign
16. September 2009
Mother New York & Grow Interactive have launched a new campaign site for K-Y called the Intense Satisfaction Lab. It’s a pretty expansive site with a lot of hidden gems for you to explore. From watching the latest TV ads to entering one of the rooms where you can experienment in the Intenste Lab or [...]
Continue reading...Uniqlo: Interactive Runway Tokyo 2009
13. September 2009
I’ve featured Uniqlo a few times on Digital Buzz and their online campaign work just keeps getting better and better. This time they’ve launched the Tokyo 2009 Collection with an interactive runway to showcase the new range of women’s clothing in style. It’s a full video site that gives you a personal fashion experience with every [...]
Continue reading...Scooby-Doo Yourself: Celebrating 40 Years
10. September 2009
To celebrate Scooby’s 40th birthday and also promote the upcoming movie, The Cartoon Network & Moxie Interactive have launched a digital campaign called “Scooby-D0o Yourself” to help generate buzz in the lead up to the movie release. Obviously it takes a lot from the Elf Yourself campaign idea but brings it down to a level [...]
Continue reading...Red Bull Launches New Re-Design
10. September 2009
Red Bull knows better than anyone the golden rule of Content Is King, and they’ve finally unleashed their brand experience online through a new website. Not stunning design by any means, but this new brand portal has tonnes of content and focuses on delivering rich media of Red Bull sponsored events, athletes and entertainment instead [...]
Continue reading...BooneOakley? Sony Ericsson YouTube Special
8. September 2009
Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special [...]
Continue reading...Sprite Step Off Competition
6. September 2009
A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]
Continue reading...Imagining Mozambique Art Exhibition
1. September 2009
Imagining Mozambique is a traveling art exhibition that sets out to raise money for ASEM, a non-profit organisation that helps the children and orphans of Mozambique. And to go with it, Cartelle have created a great site with some stunning features, including a “make a wish” section that allows you to create a winged creature [...]
Continue reading...Adidas Y-3 Satellite Campaign
31. August 2009
Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and following it by its coordinates [...]
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