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Volkswagen: The Fanwagen

2. November 2011

Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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UNIQLO: The Innovation Project

24. October 2011

I love Uniqlo digital work. And here is their latest piece for the new functional range of clothing. It’s a visual feast as usual, created through a series of various video catwalk demonstrations that slide past you. The demonstrations are quite litteral for every feature, from the “stretch pants” to the robust zippers and everything [...]

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ATG: Multi-Player Swedish Horse Racing Game

13. July 2011

You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]

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J.K. Rowling’s Pottermore.com Social Story Site

28. June 2011

For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]

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3LiveShop: The Future Of Shopping Is Here.

10. April 2011

I see a lot of cool things every day. But not many are actually game changers, things that would shape industry, behavior, service or experiences… This one will… But not everyone will like it! 3 have just launched the “3LiveShop” a sort of video call through your computer/webcam that blends a seamless sales and service [...]

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Diesel Island: Join the Land of the Stupid

13. March 2011

Diesel has launched their latest campaign; Diesel Island: Land of the Stupid, Home of the Brave. An interesting microsite concept to showcase items from their new range, on top of a pretty cool video the site takes you through the island’s history (including a suitably stupid national anthem), island street view that manages to take [...]

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Nike 6.0 Launches The iDNation Community

10. January 2011

Nike 6.0 has just launched a new version of NikeID called The iDNation. It’s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full “StyleLab” will work when it launches [...]

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MySpace Launch New Site: Will it save them?

28. October 2010

Well here it is… The new MySpace launches today and will begin rolling out globally over the coming month. But, the big question is, can this actually save them? Or is it just too late? This is probably their first and last chance to claw back some market share from Facebook or risk continuing on [...]

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Philips: Wake Up The Town

20. October 2010

Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]

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The Adobe Museum of Digital Media

17. October 2010

Here it is, the Adobe Museum of Digital Media, the world’s first virtual art museum dedicated to digital art & innovation. The brain child of Goodby, Silverstein & Partners and produced along with Unit9, with the direction of digital architect Filippo Innocenti, the Adobe Museum Of Digital Media went live last week with it’s first [...]

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YouTique: French Connection’s YouTube Store

5. October 2010

Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

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The Talking Tree: Social Nature

29. September 2010

If you’ve ever wondered what a tree might say, then this social experiment might just answer all your questions! EOS Magazine decided to hook up a 100 year old tree, living on the edge of Brussels, to a dust meter, ozone meter, light meter, weatherstation, webcam and microphone in the attempt to convert the tree’s [...]

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NZ Army: YouTube Sharpshooter Game

28. September 2010

I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]

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Toyota: Auris HSD Site

27. September 2010

Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]

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Google New: Everything New From Google

24. September 2010

Google Freak? If so, you won’t need to use this new site from Google, you’ll already be deep in Google Labs trying out the latest and greatest… But, chances are you don’t dig through the archives every day and you probably don’t subscribe to each products news feed either. So, Google New gives you the [...]

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