I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]
Continue reading...28. July 2011
Here is the French winner of DoubleClick’s HTML 5 Banner Challenge, Biborg Interactive & Alpha Layer with their HTML 5 banner demo that invites users to fly over France by hot air balloon, discovering famous places, such as the Effel tower, Notre Dame de la Garde in Marseille or Le Château de Versailles from the [...]
Continue reading...11. April 2011
Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]
Continue reading...9. January 2011
Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]
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19. October 2011
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