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EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

15. October 2014

27 Comments

As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]

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Cellcom: The Speed Reading Banner

28. September 2014

33 Comments

Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like [...]

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Volkswagen: Voice Activated Interactive Banner

18. July 2012

7 Comments

Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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Stride Gum: The World’s Longest Banner Ad

7. May 2012

7 Comments

Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it! The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, [...]

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IKEA: The World’s Biggest Banner Ad

24. April 2012

8 Comments

I’m really glad agencies are still trying to innovate and be extra creative inside banner ads, they are begging for it as a whole, and a great banner easily becomes brilliant! Every month or so someone sends through a banner ad cool enough to post and today is that day. Presenting… IKEA’s smallest store in [...]

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Google Project Re:Brief. Advertising Re:Imagined

18. March 2012

4 Comments

Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]

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Opel Movano: The 2GB Banner Campaign

19. October 2011

2 Comments

I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]

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HTML 5 Youtube Banner With Geolocation

28. July 2011

4 Comments

Here is the French winner of DoubleClick’s HTML 5 Banner Challenge, Biborg Interactive & Alpha Layer with their HTML 5 banner demo that invites users to fly over France by hot air balloon, discovering famous places, such as the Effel tower, Notre Dame de la Garde in Marseille or Le Château de Versailles from the [...]

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Desperados Beer YouTube Takeover

11. April 2011

6 Comments

Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

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Gol Airlines: Mobile Controlled Banner Game

9. January 2011

9 Comments

Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]

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