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Volvo: Subject60 AR Party Code Search

9. June 2010

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Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Olympus Pen: Augmented Reality Experience

8. June 2010

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Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]

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Hotels.com Augmented Reality Experience

15. May 2010

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This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]

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Magic Projection: AR Projection Tracking System

9. May 2010

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This video is a little old now, but if you’ve not seen it, it’s worth a look! Called Magic Projection, it’s an Augmented Reality Projection Tracking System developed by a guy called Marco Tempest and he filmed this trial run of the technology in December last year. Essentially, it works like any other projection system, but because it’s based [...]

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Jade Jagger: Augmented Reality Dressing Room

4. May 2010

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This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]

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Iron Man 2: Augmented Reality App

29. April 2010

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Iron Man 2 is out and with that comes this Augmented Reality App that seems to almost be the standard thing you do when launching a movie at the moment! The AR app give you the chance to get inside Iron Man & War Machine, choose your own colours, then record their very own video [...]

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Splinter Cell: Augmented Reality Game Launch

25. April 2010

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For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]

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Coca-Cola: AR Meets Holographic Illusion

20. April 2010

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This is very cool. A retail product installation where Augmented Reality meets Holographic Illusion to create a beautiful visual fusion in 3D. Created by a company called RealFiction, it’s being billed as the next big thing for product product demonstrations and even architecture. (via Nic)

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Toyota Auris: Multi-Marker Augmented Reality

23. March 2010

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Toyota Europe, with Saatchi & Saatchi Germany have launched a new campaign that provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website. Users can integrate as many markers as desired to create the ultimate [...]

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Top 10 Augmented Reality Examples

9. March 2010

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With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional [...]

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Adidas Augmented Reality Shoes Go Live!

28. February 2010

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I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]

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Augmented (Hyper) Reality Demo

2. February 2010

7 Comments

Ahhh so is this where augmented reality will take us in the next decade? Hopefully not, but I can see what Keiichi Matsuda was thinking when creating this amazing video, with the blend between architecture, augmented reality and consumerism combining to create a pretty hectic (or is that enhanced?) kind of life. Hmmm. This would [...]

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Adidas Originals: Augmented Reality Teaser

28. January 2010

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The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]

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Mattel: Avatar Augmented Reality Toys

3. January 2010

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How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels [...]

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BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Augmented Reality: Stella Artois Le Bar Guide

2. December 2009

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Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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Tobi.com Launches Augmented Dressing Room

26. November 2009

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I posted the demo of the Zugara Social Shopping App a few months ago, and now Tobi.com has launched the first real world version of the Augmented Reality Dressing Room and it’s been completely integrated with their online store, so you can now try on virtual clothes and if it fits, buy them instantly through [...]

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Esquire Magazine: Augmented Reality Issue

23. November 2009

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There has been a bit of hype around Esquire Magazine launching an Augmented Reality issue over the last few weeks. But dig through the lovers, haters, groupies, anti technologists and you’ll probably find a magazine creating a little bit of innovation in a dying industry. (did I just say that?!) Esquire have done a great [...]

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Cannonballz: Augmented Reality Game

13. August 2009

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Awhile ago I posted the Augmented Reality Social Shopper App by Zugara which was pretty cool, now they’ve just launched a new Augmented Reality Game called CannonBallz which (I believe) is the first of it’s kind where players can directly interact in a gaming environment with Augmented Reality that is also integrated with Facebook Connect [...]

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Augmented Reality 2.0 Future Of Interactivity

7. August 2009

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Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms a solid feel. [...]

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