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Qualcomm: AR Experiential Mobile Campaign

22. March 2011

11 Comments

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

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iPad 2 “Magic Mirror” Augmented Reality App

17. March 2011

7 Comments

Straight out of the blocks for iPad 2 is the new “Magic Mirror” Augmented Reality iPad App using advanced facial tracking and user recognition features to deliver the magic mirror experience. While this demo presents a totally playful experience, it’s the tech smarts combined with the iPad 2′s features that will be quite exciting for [...]

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Lynx: Augmented Reality Angel Ambush

15. March 2011

12 Comments

At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx [...]

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Splinter Cell: World’s First Layar AR game

5. March 2011

4 Comments

Here is an interesting take on alternate reality campaigns. For the launch of the latest Tom Clancy game, Splinter Cell Conviction, UBISOFT teamed up with Layar to create the worlds first AR game on the popular Augmented Reality iPhone platform called Layar. The game challenged players (and the media) to follow clues that were delivered [...]

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Ford C-Max Augmented Reality Billboards

28. February 2011

8 Comments

This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users [...]

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Augmented Reality: Making Life Easier

11. February 2011

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Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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KIA: Augmented Reality TV Ads

1. February 2011

7 Comments

Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]

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Skoda: Fabia RS Augmented Reality Test Drive

12. October 2010

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Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam. It’s a decently reactive AR game compared with many out there that ooze lag, but it’s still [...]

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WWF: Augmented Reality Tiger Shirt

4. October 2010

6 Comments

Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Augmented Reality City 3D (Glasses Required!)

31. August 2010

4 Comments

You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]

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Scion tC: Augmented Reality Game

31. August 2010

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ATTIK and North Kingdom have just launched a new Augmented Reality game called “Take On The Machine” where you use an AR marker as a steering wheel to steer your car to victory against your Facebook friends or the global leaderboard. Normally AR games show a lot of jagged edges, but because this game is [...]

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Audi’s Augmented Reality Calendar

28. July 2010

13 Comments

This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar [...]

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Tissot: Augmented Reality Product Experience

10. July 2010

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Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]

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Times Square Augmented Reality Billboard

29. June 2010

12 Comments

These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

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Volvo: Subject60 AR Party Code Search

9. June 2010

2 Comments

Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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