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Disney: Augmented Reality In Times Square

21. November 2011

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Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

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Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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Starbucks: Augmented Reality Xmas Cups

9. November 2011

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I’m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas [...]

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Parrot Carrot: Augmented Reality Kids Book

7. November 2011

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Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content. The physical book tells the [...]

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PlayStation: Grab The Ring AR Challenge

7. November 2011

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I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate your webcam and [...]

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Microsoft: The Future of Xbox Kinect

6. November 2011

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Following on from the last “Future” focused Microsoft video I posted last week, come the Kinect Effect, and this one is a little closer to home. It showcases the possibilities of Microsoft’s Xbox Kinect, where it began, where it’s been and where it will take us into the future… We’ve been playing with the Kinect [...]

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National Geographic: Live Augmented Reality

6. November 2011

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There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]

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Volkswagen: New Beetle Augmented Reality Ads

23. October 2011

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Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]

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TESCO: Augmented Reality Print Ads

9. October 2011

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Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]

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LEGO Meets Augmented Reality Gaming App

4. October 2011

5 Comments

Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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