industry news, social media, insights, and other great digital trends from all over the world.
Archive | Augmented Reality RSS feed for this section
3LiveShop: The Future Of Shopping Is Here.
I see a lot of cool things every day. But not many are actually game changers, things that would shape industry, behavior, service or experiences… This one will… But not everyone will like it! 3 have just launched the “3LiveShop” a sort of video call through your computer/webcam that blends a seamless sales and service [...]
Continue reading...CommBank’s Augmented Reality Newspaper Ad
29. March 2011
The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]
Continue reading...Qualcomm: AR Experiential Mobile Campaign
22. March 2011
This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]
Continue reading...iPad 2 “Magic Mirror” Augmented Reality App
17. March 2011
Straight out of the blocks for iPad 2 is the new “Magic Mirror” Augmented Reality iPad App using advanced facial tracking and user recognition features to deliver the magic mirror experience. While this demo presents a totally playful experience, it’s the tech smarts combined with the iPad 2′s features that will be quite exciting for [...]
Continue reading...Lynx: Augmented Reality Angel Ambush
15. March 2011
At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx [...]
Continue reading...Splinter Cell: World’s First Layar AR game
5. March 2011
Here is an interesting take on alternate reality campaigns. For the launch of the latest Tom Clancy game, Splinter Cell Conviction, UBISOFT teamed up with Layar to create the worlds first AR game on the popular Augmented Reality iPhone platform called Layar. The game challenged players (and the media) to follow clues that were delivered [...]
Continue reading...Ford C-Max Augmented Reality Billboards
28. February 2011
This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users [...]
Continue reading...Augmented Reality: Making Life Easier
11. February 2011
Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.
Continue reading...KIA: Augmented Reality TV Ads
1. February 2011
Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]
Continue reading...Skoda: Fabia RS Augmented Reality Test Drive
12. October 2010
Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam. It’s a decently reactive AR game compared with many out there that ooze lag, but it’s still [...]
Continue reading...WWF: Augmented Reality Tiger Shirt
4. October 2010
Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]
Continue reading...Augmented Reality City 3D (Glasses Required!)
31. August 2010
You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]
Continue reading...Scion tC: Augmented Reality Game
31. August 2010
ATTIK and North Kingdom have just launched a new Augmented Reality game called “Take On The Machine” where you use an AR marker as a steering wheel to steer your car to victory against your Facebook friends or the global leaderboard. Normally AR games show a lot of jagged edges, but because this game is [...]
Continue reading...Audi’s Augmented Reality Calendar
28. July 2010
This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar [...]
Continue reading...Tissot: Augmented Reality Product Experience
10. July 2010
Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
|
|
 |
 |
 |
 |
 |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: 2012 Mobile Growth Statistics
- Infographic: Social Media Statistics for 2013
- SlideShare: Fortune 100 Social Media Stats 2012
- World's First Real Time Facebook Cover Image
- YouTube: The 5 Second Skip Ad Campaign
- Guaraná Antarctica: Ex Lover Blocker App
- Infographic: Social Gaming Demographics 2012
- Goertz: The Augmented Reality Shoe Store
- Volkswagen Street View Quest: Pin It to Win It
- Infographic: The Evolution of Digital Advertising
- Kainer: Nice marketing strategy. Not THAT awesome but ok. ...
- rodge: So contrived...
- Alberto: Don't you just need to switch off wifi on your mob...
- Phill: Well read, everyone in this video...
- Juanmarketing: Really innovative but a bit intrusive, don't you t...
- Coca-Cola: Small World Happiness Machines
- Live Twitter Tennis: Tweet and Shoot
- Roadtrip Forever: Facebook Connect Experience
- Diet Coke ‘Slender Vender’ Vending Machine
- Antarctica Beer: Turning Beer into Train Tickets
- PUMA: The Dance Dictionary
- Nissan: The Self Healing Paint iAd
- OK GO Presents ‘Say The Same Thing’ App
- ORPHEA: The Insect Trapping Billboard
- Volkswagen: Hidden Frame YouTube Ad
10. April 2011
5 Comments