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American Express: Augmented Reality Gift Tags

20. December 2011

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It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]

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Lacta Chocolate: Augmented Reality Messages

20. December 2011

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Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you’ve got the app you can send and receive Lacta love [...]

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Guinness “Decorate Your Pint” AR Experience

18. December 2011

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Guinness has teamed up with Blippar to create a Christmas themed Augmented Reality experience called “Decorate Your Pint”. Utilising Blippar’s image recognition technology the app detects a pint of Guinness and instantly overlays Augmented Reality controls so you can decorate your pint on the fly, before saving the image and sharing with friends on Facebook [...]

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JWT Augmented Reality Business Cards

18. December 2011

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Blippar’s image recognition based Augmented Reality platform is getting more and more popular around the world, so JWT have teamed up with them to issue staff with Augmented Reality business cards, and here is the demo video to give you a quick taste! The Blippar image recognition engine reads the graphics on the card and [...]

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REI “Find Out NYC” Augmented Reality Ads

5. December 2011

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REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]

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Disney: Augmented Reality In Times Square

21. November 2011

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Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

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Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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Starbucks: Augmented Reality Xmas Cups

9. November 2011

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I’m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas [...]

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Parrot Carrot: Augmented Reality Kids Book

7. November 2011

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Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content. The physical book tells the [...]

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PlayStation: Grab The Ring AR Challenge

7. November 2011

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I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate your webcam and [...]

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Microsoft: The Future of Xbox Kinect

6. November 2011

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Following on from the last “Future” focused Microsoft video I posted last week, come the Kinect Effect, and this one is a little closer to home. It showcases the possibilities of Microsoft’s Xbox Kinect, where it began, where it’s been and where it will take us into the future… We’ve been playing with the Kinect [...]

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National Geographic: Live Augmented Reality

6. November 2011

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There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]

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Volkswagen: New Beetle Augmented Reality Ads

23. October 2011

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Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]

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TESCO: Augmented Reality Print Ads

9. October 2011

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Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]

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LEGO Meets Augmented Reality Gaming App

4. October 2011

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Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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Beck’s: Green Box Project Vimeo Takeover

3. October 2011

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Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion. [...]

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Vodafone: Buffer Busters AR Gaming App

27. September 2011

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Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks. The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

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Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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Ubisoft “Driver” Augmented Reality iPad2 Game

8. September 2011

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Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]

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Cadbury Spots v Stripes Blippar AR Gaming App

24. August 2011

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Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]

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