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Jameson Irish Whiskey: Playable AR Billboards

25. October 2012

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Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

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Volvo: Augmented Reality X-Ray iPad App

13. August 2012

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Perhaps the new Volvo has so much hidden technology or maybe because the they just wanted to create some extra buzz at the show, either way, the Volvo X-Ray App that was released at the Geneva Auto Show is a pretty cool way for potential customers to look under the skin of the new Volvo [...]

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Australian Defence Force: Mobile Medic App

26. June 2012

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Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

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Justin Bieber Launches Album with Blippar

20. June 2012

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How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]

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BBC: Frozen Planet Augmented Reality Event

28. May 2012

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Augmented Reality Installations are still trending strong, and here is a great one from the BBC that’s been travelling shopping centres in the US recently. To promote the new BBC “Frozen Planet” Blu-ray/DVD, they teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the [...]

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Volkswagen: Augmented Reality Electric Cafe

27. May 2012

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Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric CafĂ©” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day [...]

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Absolut Inspire: Augmented Reality Street Art

5. May 2012

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Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]

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Unilever: Augmented Reality Cinema Experience

28. April 2012

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Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]

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Nokia Lumia: Augmented Reality Angry Birds

21. March 2012

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Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you’d like, along with a virtual dance off with [...]

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Augmented Reality Pop-Up Books

2. February 2012

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Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]

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Bear 71: A Real World Multi-User Experience

28. January 2012

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You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]

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Net-A-Porter: Augmented Reality Shop Windows

26. January 2012

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NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, [...]

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Mercedes-Benz: Augmented Reality Accessories

2. January 2012

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Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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American Express: Augmented Reality Gift Tags

20. December 2011

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It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]

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Lacta Chocolate: Augmented Reality Messages

20. December 2011

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Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you’ve got the app you can send and receive Lacta love [...]

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