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	<title>Digital Buzz Blog&#187; Augmented Reality</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>LEGO Story Builder: Augmented Reality App</title>
		<link>http://www.digitalbuzzblog.com/lego-story-builder-augmented-reality-app/</link>
		<comments>http://www.digitalbuzzblog.com/lego-story-builder-augmented-reality-app/#comments</comments>
		<pubDate>Sun, 07 Apr 2013 06:57:43 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[AR apps]]></category>
		<category><![CDATA[Augmented Reality Toys]]></category>
		<category><![CDATA[Best LEGO Campaigns]]></category>
		<category><![CDATA[Best Miami Ad School Work]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[LEGO Campaigns]]></category>
		<category><![CDATA[LEGO Story Builder]]></category>
		<category><![CDATA[LEGO Story Builder Augmented Reality App]]></category>
		<category><![CDATA[LEGO Storybuilder]]></category>
		<category><![CDATA[Miami Ad School]]></category>
		<category><![CDATA[Miami Ad School Examples]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13799</guid>
		<description><![CDATA[Here&#8217;s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/lego-meets-augmented-reality/' rel='bookmark' title='LEGO Meets Augmented Reality Gaming App'>LEGO Meets Augmented Reality Gaming App</a></li>
<li><a href='http://www.digitalbuzzblog.com/short-film-the-lego-story/' rel='bookmark' title='Short Film: The LEGO Story'>Short Film: The LEGO Story</a></li>
<li><a href='http://www.digitalbuzzblog.com/lego-brickmented-reality-holiday-campaign-case-study/' rel='bookmark' title='LEGO: Brickmented Reality Holiday Campaign'>LEGO: Brickmented Reality Holiday Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lego-story-builder-augmented-reality-app/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Sony: AR Headphone Music Festival</title>
		<link>http://www.digitalbuzzblog.com/sony-augmented-reality-headphone-music-festival/</link>
		<comments>http://www.digitalbuzzblog.com/sony-augmented-reality-headphone-music-festival/#comments</comments>
		<pubDate>Sat, 16 Feb 2013 22:14:39 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Instore Experiences]]></category>
		<category><![CDATA[Interactive Print Ads]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[Music Festivals]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Augmented Reality]]></category>
		<category><![CDATA[Sony Augmented Reality Music Festival]]></category>
		<category><![CDATA[Sony Campaigns]]></category>
		<category><![CDATA[Sony Digital Campaigns]]></category>
		<category><![CDATA[Sony Headphone Music Festival]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13542</guid>
		<description><![CDATA[Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the &#8216;Sony Headphone Music Festival&#8217;, which ultimately expanded to &#8216;Headphone Music Festivals&#8217; all over Japan. The Augmented Reality Music Festivals were created using Sony&#8217;s proprietary [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/sony-fantasy-festival-competition/' rel='bookmark' title='Sony: Fantasy Festival Competition'>Sony: Fantasy Festival Competition</a></li>
<li><a href='http://www.digitalbuzzblog.com/sony-music-worlds-first-instagram-crowdsourced-music-video/' rel='bookmark' title='Sony: World&#8217;s First Instagram Music Video'>Sony: World&#8217;s First Instagram Music Video</a></li>
<li><a href='http://www.digitalbuzzblog.com/belgium-summer-festival-2009/' rel='bookmark' title='Belgium Summer Festival 2009'>Belgium Summer Festival 2009</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/sony-augmented-reality-headphone-music-festival/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>LEGO: Brickmented Reality Holiday Campaign</title>
		<link>http://www.digitalbuzzblog.com/lego-brickmented-reality-holiday-campaign-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/lego-brickmented-reality-holiday-campaign-case-study/#comments</comments>
		<pubDate>Sun, 03 Feb 2013 04:39:21 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Christmas Cards]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Best LEGO Campaigns]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[LEGO AR Campaigns]]></category>
		<category><![CDATA[LEGO Augmented Reality]]></category>
		<category><![CDATA[LEGO Campaigns]]></category>
		<category><![CDATA[LEGO Digital Campaigns]]></category>
		<category><![CDATA[LEGO Happy Holidays]]></category>
		<category><![CDATA[LEGO Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13463</guid>
		<description><![CDATA[I love it when brands create holiday campaigns that aren&#8217;t completely self centered&#8230; And this is a pretty good attempt by the guys at LEGO, with their &#8216;Happy Holidays&#8217; campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/lego-meets-augmented-reality/' rel='bookmark' title='LEGO Meets Augmented Reality Gaming App'>LEGO Meets Augmented Reality Gaming App</a></li>
<li><a href='http://www.digitalbuzzblog.com/lego-brainbricks-game-your-lego/' rel='bookmark' title='LEGO BrainBricks: Game Your LEGO'>LEGO BrainBricks: Game Your LEGO</a></li>
<li><a href='http://www.digitalbuzzblog.com/lego-click-video-a-new-lego-community/' rel='bookmark' title='Lego Click Short Film: A Lego Community'>Lego Click Short Film: A Lego Community</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lego-brickmented-reality-holiday-campaign-case-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/02/Lego.jpg" length="54494" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/02/Lego.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Tokyo Newspaper: AR Reader App For Kids</title>
		<link>http://www.digitalbuzzblog.com/tokyo-newspaper-augmented-reality-app-reader-for-kids/</link>
		<comments>http://www.digitalbuzzblog.com/tokyo-newspaper-augmented-reality-app-reader-for-kids/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 07:29:31 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Augmented Reality Apps]]></category>
		<category><![CDATA[Augmented Reality Reader App]]></category>
		<category><![CDATA[Augmented Reality Reading Apps]]></category>
		<category><![CDATA[The Tokyo News Paper App]]></category>
		<category><![CDATA[Tokyo News Paper Reader App]]></category>
		<category><![CDATA[Tokyo Newspaper]]></category>
		<category><![CDATA[Tokyo Newspaper Augmented Reality Reader App]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13444</guid>
		<description><![CDATA[The Tokyo Newspaper is suffering the same fate as many other leading city papers around the world, and the guys at Dentsu Tokyo have been trying to find new ways for the paper to connect with readers, when they came up with this, an Augmented Reality Reader app for kids, bringing a little extra life [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/uniqlo-interactive-runway-tokyo-2009/' rel='bookmark' title='Uniqlo: Interactive Runway Tokyo 2009'>Uniqlo: Interactive Runway Tokyo 2009</a></li>
<li><a href='http://www.digitalbuzzblog.com/commbank_ar_ad/' rel='bookmark' title='CommBank&#8217;s Augmented Reality Newspaper Ad'>CommBank&#8217;s Augmented Reality Newspaper Ad</a></li>
<li><a href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/tokyo-newspaper-augmented-reality-app-reader-for-kids/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/01/Tokyo-Newspaper.jpg" length="36606" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/01/Tokyo-Newspaper.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>McDonald&#8217;s: TrackMyMacca&#8217;s App</title>
		<link>http://www.digitalbuzzblog.com/mcdonalds-trackmymaccas-app/</link>
		<comments>http://www.digitalbuzzblog.com/mcdonalds-trackmymaccas-app/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 07:08:56 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[iPhone App]]></category>
		<category><![CDATA[Macca's]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[TrackMyMacca's App]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13396</guid>
		<description><![CDATA[Here&#8217;s an interesting app that&#8217;s just been launched in Australia today. TrackMyMacca&#8217;s is a world first for McDonald&#8217;s as it takes Australians &#8216;behind the scenes&#8217; of their meal, showing them where their food has come from. This app uses technology that accesses McDonald&#8217;s supply-chain and augmented reality to deliver interactive information about McDonald&#8217;s food. It&#8217;s [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/mcdonalds-burger-roulette-concept/' rel='bookmark' title='McDonalds Burger Roulette App Concept'>McDonalds Burger Roulette App Concept</a></li>
<li><a href='http://www.digitalbuzzblog.com/mcdonalds-interactive-pick-n-play-billboard/' rel='bookmark' title='McDonald&#8217;s: Interactive &#8216;Pick N&#8217; Play&#8217; Billboard'>McDonald&#8217;s: Interactive &#8216;Pick N&#8217; Play&#8217; Billboard</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mcdonalds-trackmymaccas-app/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/01/Maccas2-e1358406232741.png" length="59593" type="image/png" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/01/Maccas2-e1358406232741.png" width="200" height="197" medium="image" type="image/png" />	</item>
		<item>
		<title>Hyundai i30: A New Type of Virtual Test Drive</title>
		<link>http://www.digitalbuzzblog.com/hyundai-i30-a-new-type-of-virtual-test-drive/</link>
		<comments>http://www.digitalbuzzblog.com/hyundai-i30-a-new-type-of-virtual-test-drive/#comments</comments>
		<pubDate>Tue, 27 Nov 2012 09:22:19 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Automotive Campaigns]]></category>
		<category><![CDATA[Automotive Digital Campaigns]]></category>
		<category><![CDATA[Hyundai Digital Campaigns]]></category>
		<category><![CDATA[Hyundai i30]]></category>
		<category><![CDATA[Hyundai i30 Digital Campaigns]]></category>
		<category><![CDATA[Hyundai i30 Test Drive]]></category>
		<category><![CDATA[Hyundai i30 Test Drive Campaign]]></category>
		<category><![CDATA[In-Car Projection Mapping]]></category>
		<category><![CDATA[Projection Mapping]]></category>
		<category><![CDATA[Virtual Test Drive]]></category>
		<category><![CDATA[Virtual Test Drive Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13131</guid>
		<description><![CDATA[We&#8217;ve all seen a tonne of different &#8216;Virtual Test Drive&#8217; campaigns from around the world, but I can&#8217;t remember ever seeing one like this&#8230; For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting &#8216;fun&#8217; into what is normally a [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/volkswagen-virtual-test-drive-print-ad-iphone-app/' rel='bookmark' title='Volkswagen: Virtual Test Drive Inside Print Ad'>Volkswagen: Virtual Test Drive Inside Print Ad</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-live-test-drive-case-study/' rel='bookmark' title='Volkswagen: Live Test Drive Case Study'>Volkswagen: Live Test Drive Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-football-virtual-zuperfly-game/' rel='bookmark' title='Nike &#8220;Zlatan&#8221; Zuperfly Virtual Experience'>Nike &#8220;Zlatan&#8221; Zuperfly Virtual Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/hyundai-i30-a-new-type-of-virtual-test-drive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Hyundai-i30-Testdrive.jpg" length="33584" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Hyundai-i30-Testdrive.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Jameson Irish Whiskey: Playable AR Billboards</title>
		<link>http://www.digitalbuzzblog.com/jameson-irish-whiskey-blippar-ar-billboard-game/</link>
		<comments>http://www.digitalbuzzblog.com/jameson-irish-whiskey-blippar-ar-billboard-game/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 05:23:22 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Outdoor Campaigns]]></category>
		<category><![CDATA[Australian Blippar Campaigns]]></category>
		<category><![CDATA[Best Blippar Campaigns]]></category>
		<category><![CDATA[Best Blippar Examples]]></category>
		<category><![CDATA[Blippar]]></category>
		<category><![CDATA[Blippar Campaigns]]></category>
		<category><![CDATA[Blippar Examples]]></category>
		<category><![CDATA[Jameson]]></category>
		<category><![CDATA[Jameson AR Game]]></category>
		<category><![CDATA[Jameson Game]]></category>
		<category><![CDATA[Jameson Irish Whiskey]]></category>
		<category><![CDATA[Jameson Irish Whiskey Blippar]]></category>
		<category><![CDATA[Playable Billboards]]></category>
		<category><![CDATA[Sydney Blippar Campaigns]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML Australia]]></category>
		<category><![CDATA[VML Sydney]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12919</guid>
		<description><![CDATA[Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating &#8216;playable&#8217; billboards, adshells, websites, [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ing-the-free-throw-challenge-digital-billboards/' rel='bookmark' title='ING: The &#8220;Free Throw&#8221; Challenge Billboards'>ING: The &#8220;Free Throw&#8221; Challenge Billboards</a></li>
<li><a href='http://www.digitalbuzzblog.com/ibm-colour-sensitive-interactive-billboards/' rel='bookmark' title='IBM: Colour Sensitive Interactive Billboards'>IBM: Colour Sensitive Interactive Billboards</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/jameson-irish-whiskey-blippar-ar-billboard-game/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Jameson-Blippar-App2.jpg" length="24797" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Jameson-Blippar-App2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volvo: Augmented Reality X-Ray iPad App</title>
		<link>http://www.digitalbuzzblog.com/volvo-augmented-reality-x-ray-ipad-app/</link>
		<comments>http://www.digitalbuzzblog.com/volvo-augmented-reality-x-ray-ipad-app/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 03:44:05 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Christmas Cards]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Geneva Auto Show]]></category>
		<category><![CDATA[Volvio iOS Apps]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Volvo Augmented Reality App]]></category>
		<category><![CDATA[Volvo iPad App]]></category>
		<category><![CDATA[Volvo V40 Augmented Reality App]]></category>
		<category><![CDATA[Volvo V40 X-Ray App]]></category>
		<category><![CDATA[Volvo X-Ray]]></category>
		<category><![CDATA[Volvo X-Ray App]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12387</guid>
		<description><![CDATA[Perhaps the new Volvo has so much hidden technology or maybe because the they just wanted to create some extra buzz at the show, either way, the Volvo X-Ray App that was released at the Geneva Auto Show is a pretty cool way for potential customers to look under the skin of the new Volvo [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/3d-video-experiment-with-kinect-ipad/' rel='bookmark' title='3D Augmented Reality Video With Kinect + iPad'>3D Augmented Reality Video With Kinect + iPad</a></li>
<li><a href='http://www.digitalbuzzblog.com/augmented-reality-city-3d-glasses-required/' rel='bookmark' title='Augmented Reality City 3D (Glasses Required!)'>Augmented Reality City 3D (Glasses Required!)</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volvo-augmented-reality-x-ray-ipad-app/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Australian Defence Force: Mobile Medic App</title>
		<link>http://www.digitalbuzzblog.com/australian-defence-force-mobile-medic-app/</link>
		<comments>http://www.digitalbuzzblog.com/australian-defence-force-mobile-medic-app/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 17:18:13 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Australian Defence Force]]></category>
		<category><![CDATA[Defence Force Apps]]></category>
		<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[GPYR]]></category>
		<category><![CDATA[Military Apps]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Mobile Billboards]]></category>
		<category><![CDATA[Mobile Medic]]></category>
		<category><![CDATA[Mobile Medic App]]></category>
		<category><![CDATA[Mobile Print Ads]]></category>
		<category><![CDATA[VML]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11877</guid>
		<description><![CDATA[Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic &#8211; and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/mobile-report-2011-in-depth-mobile-web-typology/' rel='bookmark' title='Mobile Report: In-Depth Mobile Web Typology'>Mobile Report: In-Depth Mobile Web Typology</a></li>
<li><a href='http://www.digitalbuzzblog.com/infographic-how-adults-are-using-mobile-phones/' rel='bookmark' title='Infographic: How Adults Use Mobile Phones'>Infographic: How Adults Use Mobile Phones</a></li>
<li><a href='http://www.digitalbuzzblog.com/australian-tennis-open-program-guide-ipad-app/' rel='bookmark' title='Australian Open: Tennis Program iPad App'>Australian Open: Tennis Program iPad App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/australian-defence-force-mobile-medic-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/06/Mobile-Medic.jpg" length="28496" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/06/Mobile-Medic.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Justin Bieber Launches Album with Blippar</title>
		<link>http://www.digitalbuzzblog.com/justin-bieber-launches-album-with-blippar/</link>
		<comments>http://www.digitalbuzzblog.com/justin-bieber-launches-album-with-blippar/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 08:12:05 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Blippar]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Just Bieber]]></category>
		<category><![CDATA[Mercury Music]]></category>
		<category><![CDATA[smart phone]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11799</guid>
		<description><![CDATA[How do you bring augmented reality to the young masses &#8211; enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/qrcode-album-launch/' rel='bookmark' title='Video projection QR code launches music album.'>Video projection QR code launches music album.</a></li>
<li><a href='http://www.digitalbuzzblog.com/cadbury-spots-v-stripes-blippar-augmented-reality-gaming-app/' rel='bookmark' title='Cadbury Spots v Stripes Blippar AR Gaming App'>Cadbury Spots v Stripes Blippar AR Gaming App</a></li>
<li><a href='http://www.digitalbuzzblog.com/malibu-rum-launches-radio-maliboom-boom-campaign/' rel='bookmark' title='Malibu Rum Launches Radio Maliboom Boom!'>Malibu Rum Launches Radio Maliboom Boom!</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/justin-bieber-launches-album-with-blippar/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/06/JustinBieber-e1340175839274.png" length="127172" type="image/png" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/06/JustinBieber-e1340175839274.png" width="300" height="300" medium="image" type="image/png" />	</item>
		<item>
		<title>BBC: Frozen Planet Augmented Reality Event</title>
		<link>http://www.digitalbuzzblog.com/bbc-frozen-planet-augmented-reality-event/</link>
		<comments>http://www.digitalbuzzblog.com/bbc-frozen-planet-augmented-reality-event/#comments</comments>
		<pubDate>Mon, 28 May 2012 13:16:01 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BBC Augmented Reality]]></category>
		<category><![CDATA[BBC Frozen Planet]]></category>
		<category><![CDATA[BBC Frozen Planet Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11478</guid>
		<description><![CDATA[Augmented Reality Installations are still trending strong, and here is a great one from the BBC that&#8217;s been travelling shopping centres in the US recently. To promote the new BBC &#8220;Frozen Planet&#8221; Blu-ray/DVD, they teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/augmented-reality-2-0-future-of-interactivity/' rel='bookmark' title='Augmented Reality 2.0 Future Of Interactivity'>Augmented Reality 2.0 Future Of Interactivity</a></li>
<li><a href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li>
<li><a href='http://www.digitalbuzzblog.com/augmented-reality-city-3d-glasses-required/' rel='bookmark' title='Augmented Reality City 3D (Glasses Required!)'>Augmented Reality City 3D (Glasses Required!)</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/bbc-frozen-planet-augmented-reality-event/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/BBC-Augmented-Reality4.jpg" length="26333" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/BBC-Augmented-Reality4.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volkswagen: Augmented Reality Electric Cafe</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-augmented-reality-electric-cafe/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-augmented-reality-electric-cafe/#comments</comments>
		<pubDate>Sun, 27 May 2012 10:45:27 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[Electric Cafe]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Augmented Reality]]></category>
		<category><![CDATA[Volkswagen Augmented Reality Electric Cafe]]></category>
		<category><![CDATA[Volkswagen China]]></category>
		<category><![CDATA[Volkswagen Electric Cafe]]></category>
		<category><![CDATA[Volkswagen Hong Kong]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11465</guid>
		<description><![CDATA[Volkswagen are pushing hard into China, but it&#8217;s not always easy to be creative over there, and this comes close&#8230; The Augmented Reality based &#8220;Electric Café&#8221; from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/' rel='bookmark' title='Volkswagen: New Beetle Augmented Reality Ads'>Volkswagen: New Beetle Augmented Reality Ads</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/' rel='bookmark' title='Volkswagen&#8217;s Augmented Reality App'>Volkswagen&#8217;s Augmented Reality App</a></li>
<li><a href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-augmented-reality-electric-cafe/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Volkswagen-Augmented-Reality-Cafe.jpg" length="23229" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Volkswagen-Augmented-Reality-Cafe.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Absolut Inspire: Augmented Reality Street Art</title>
		<link>http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/</link>
		<comments>http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/#comments</comments>
		<pubDate>Sat, 05 May 2012 09:10:19 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Art Installation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Absolut Inspire]]></category>
		<category><![CDATA[Absolut Inspire Augmented Reality]]></category>
		<category><![CDATA[Absolut Inspire Augmented Reality Street Art]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[Google Street Art]]></category>
		<category><![CDATA[Google Street View]]></category>
		<category><![CDATA[Google Street View Apps]]></category>
		<category><![CDATA[iPhone Apps]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11265</guid>
		<description><![CDATA[Check out this Future Lions 2012 entry by Iris Gavric &#038; Daniel Otterbein&#8230; Proposed for Absolut Vodka, they&#8217;ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
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<li><a href='http://www.digitalbuzzblog.com/absolut-vodka-drinkspiration/' rel='bookmark' title='Absolut Vodka: Drinkspiration'>Absolut Vodka: Drinkspiration</a></li>
<li><a href='http://www.digitalbuzzblog.com/nissan-370z-augmented-reality-website-ar/' rel='bookmark' title='Nissan 370Z Augmented Reality Website (AR)'>Nissan 370Z Augmented Reality Website (AR)</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Absolut-Inspire-App.jpg" length="43224" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Absolut-Inspire-App.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Unilever: Augmented Reality Cinema Experience</title>
		<link>http://www.digitalbuzzblog.com/paddle-pop-augmented-reality-cinema-experience/</link>
		<comments>http://www.digitalbuzzblog.com/paddle-pop-augmented-reality-cinema-experience/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 11:34:47 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Augmented Reality Cinema Experience]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[Cinema Experiences]]></category>
		<category><![CDATA[Paddle Pop]]></category>
		<category><![CDATA[Streets]]></category>
		<category><![CDATA[Turkey]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11177</guid>
		<description><![CDATA[Unilever&#8217;s &#8220;Paddle Pop&#8221; ice cream brand in Turkey recently turned the hero &#8220;Lion&#8221; mascot into a super hero that appeared in Cinema&#8217;s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
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<li><a href='http://www.digitalbuzzblog.com/olympus-pen-augmented-reality-experience/' rel='bookmark' title='Olympus Pen: Augmented Reality Experience'>Olympus Pen: Augmented Reality Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/hotels-com-augmented-reality-experience/' rel='bookmark' title='Hotels.com Augmented Reality Experience'>Hotels.com Augmented Reality Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/paddle-pop-augmented-reality-cinema-experience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Streets-Paddle-Pop-Augmented-Reality.jpg" length="43294" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Streets-Paddle-Pop-Augmented-Reality.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Nokia Lumia: Augmented Reality Angry Birds</title>
		<link>http://www.digitalbuzzblog.com/nokia-lumia-augmented-reality-angry-birds/</link>
		<comments>http://www.digitalbuzzblog.com/nokia-lumia-augmented-reality-angry-birds/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 10:32:56 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Angry Birds]]></category>
		<category><![CDATA[Angry Birds Augmented Reality]]></category>
		<category><![CDATA[Angry Birds Experience]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Augmented Reality Experience]]></category>
		<category><![CDATA[Lumia live]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Nokia Angry Birds]]></category>
		<category><![CDATA[Nokia AR]]></category>
		<category><![CDATA[Nokia Augmented Reality]]></category>
		<category><![CDATA[Nokia Augmented Reality Angry Birds]]></category>
		<category><![CDATA[Nokia Lumia]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Timomatic]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML Australia]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10792</guid>
		<description><![CDATA[Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you&#8217;d like, along with a virtual dance off with [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/nokia-interactive-angry-birds-experience/' rel='bookmark' title='Nokia: Interactive Angry Birds Experience'>Nokia: Interactive Angry Birds Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/' rel='bookmark' title='T-Mobile: Real Life Angry Birds Experiential'>T-Mobile: Real Life Angry Birds Experiential</a></li>
<li><a href='http://www.digitalbuzzblog.com/angry-birds-peace-treaty-goes-viral/' rel='bookmark' title='Angry Birds Peace Treaty Goes Viral'>Angry Birds Peace Treaty Goes Viral</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nokia-lumia-augmented-reality-angry-birds/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Augmented-Reality-Angry-Birds.jpg" length="49926" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Augmented-Reality-Angry-Birds.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Augmented Reality Pop-Up Books</title>
		<link>http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/</link>
		<comments>http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 11:24:07 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[animationa]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Augmented Reality Books]]></category>
		<category><![CDATA[Between Page And Screen]]></category>
		<category><![CDATA[Digital Books]]></category>
		<category><![CDATA[Digital pop-up books]]></category>
		<category><![CDATA[Webcam]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10268</guid>
		<description><![CDATA[Here&#8217;s an interesting augmented reality piece. It&#8217;s called &#8220;Between Page And Screen&#8221; an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it&#8217;s still a little unfriendly to actually [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/the-coalition-for-cheaper-books/' rel='bookmark' title='The Coalition For Cheaper Books'>The Coalition For Cheaper Books</a></li>
<li><a href='http://www.digitalbuzzblog.com/nissan-370z-augmented-reality-website-ar/' rel='bookmark' title='Nissan 370Z Augmented Reality Website (AR)'>Nissan 370Z Augmented Reality Website (AR)</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/Augmented-Reality-Pop-Up-Book.jpg" length="28948" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/Augmented-Reality-Pop-Up-Book.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Bear 71: A Real World Multi-User Experience</title>
		<link>http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/</link>
		<comments>http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 05:05:59 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Art Installation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Bear 71]]></category>
		<category><![CDATA[Bear 71 Live]]></category>
		<category><![CDATA[Bear 71 Website]]></category>
		<category><![CDATA[Digital Convergence]]></category>
		<category><![CDATA[Digital Installation]]></category>
		<category><![CDATA[Jam3]]></category>
		<category><![CDATA[Live Digital Installations]]></category>
		<category><![CDATA[Live Streaming Webcams]]></category>
		<category><![CDATA[Multi-User Experience]]></category>
		<category><![CDATA[Read World Installations]]></category>
		<category><![CDATA[The National Film Board of Canada]]></category>
		<category><![CDATA[Web Cams]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10183</guid>
		<description><![CDATA[You&#8217;ll know by now I&#8217;m a huge advocate of digital convergence, and this piece is one of the very best I&#8217;ve ever seen, it takes the concept to new heights&#8230; It&#8217;s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/multi-touch-wall-of-world-cup-history/' rel='bookmark' title='Multi-Touch Wall of World Cup History'>Multi-Touch Wall of World Cup History</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-multi-touch-experience-cube/' rel='bookmark' title='The Multi-Touch Experience Cube'>The Multi-Touch Experience Cube</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Bear-71.jpg" length="58323" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Bear-71.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Net-A-Porter: Augmented Reality Shop Windows</title>
		<link>http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/</link>
		<comments>http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 01:30:21 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[AR Shopping]]></category>
		<category><![CDATA[AR Shopping Windows]]></category>
		<category><![CDATA[Augmented Reality Pop-Up Stores]]></category>
		<category><![CDATA[Net-A-Porter]]></category>
		<category><![CDATA[Net-A-Porter Augmented Reality Shopping]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10157</guid>
		<description><![CDATA[NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion&#8217;s Night Out celebrations in London and New York, but as of today, it&#8217;s been rolled out globally for the new Karl by Karl Lagerfeld collection, [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/tissot-augmented-reality-product-experience/' rel='bookmark' title='Tissot: Augmented Reality Product Experience'>Tissot: Augmented Reality Product Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/' rel='bookmark' title='JWT Augmented Reality Business Cards'>JWT Augmented Reality Business Cards</a></li>
<li><a href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Net-A-Porter-Augmented-Reality-Shopping.jpg" length="23835" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Net-A-Porter-Augmented-Reality-Shopping.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Mercedes-Benz: Augmented Reality Accessories</title>
		<link>http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/</link>
		<comments>http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 13:29:46 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[AR apps]]></category>
		<category><![CDATA[AR Examples]]></category>
		<category><![CDATA[Augmented Reality Apps]]></category>
		<category><![CDATA[Augmented Reality Examples]]></category>
		<category><![CDATA[Mercedes Benz]]></category>
		<category><![CDATA[Mercedes-Benz Accessories]]></category>
		<category><![CDATA[Mercedes-Benz Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9862</guid>
		<description><![CDATA[Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don&#8217;t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year&#8230; To kick it off, Mercedes-Benz lets you [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-sexy-e-class-coupe-website/' rel='bookmark' title='Mercedes Benz: Sexy E Class Coupe Website'>Mercedes Benz: Sexy E Class Coupe Website</a></li>
<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-the-tweet-fleet/' rel='bookmark' title='Mercedes-Benz: The Tweet Fleet'>Mercedes-Benz: The Tweet Fleet</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Mercedes-Benz-Accessories.jpg" length="24466" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Mercedes-Benz-Accessories.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>American Express: Augmented Reality Gift Tags</title>
		<link>http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/</link>
		<comments>http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:04:48 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[American Express Augmented Reality]]></category>
		<category><![CDATA[American Express Talking Tags]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Talking Tags]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9684</guid>
		<description><![CDATA[It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who&#8217;ve launched &#8220;Talking Tags&#8221;, a DM campaign where every American Express card holder was sent a &#8220;Talking Tag&#8221; that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/american-express-sync-tweet-save/' rel='bookmark' title='American Express: Sync. Tweet. Save.'>American Express: Sync. Tweet. Save.</a></li>
<li><a href='http://www.digitalbuzzblog.com/jcpenney-voice-message-qr-code-santa-gift-tags/' rel='bookmark' title='JCPenney: Voice Message QR Code Gift Tags'>JCPenney: Voice Message QR Code Gift Tags</a></li>
<li><a href='http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/' rel='bookmark' title='Starbucks: Augmented Reality Xmas Cups'>Starbucks: Augmented Reality Xmas Cups</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/American-Express-AR-Tags.jpg" length="39490" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/American-Express-AR-Tags.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Lacta Chocolate: Augmented Reality Messages</title>
		<link>http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/</link>
		<comments>http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:01:49 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[AR Campaigns]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Augmented Reality Examples]]></category>
		<category><![CDATA[Lacta Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9677</guid>
		<description><![CDATA[Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you&#8217;ve got the app you can send and receive Lacta love [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/' rel='bookmark' title='Lacta Chocolate: Facebook Campaign Case Study'>Lacta Chocolate: Facebook Campaign Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li>
<li><a href='http://www.digitalbuzzblog.com/asics-new-york-marathon-messages-via-rfid/' rel='bookmark' title='ASICS New York Marathon Messages Via RFID'>ASICS New York Marathon Messages Via RFID</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Lacta-AR.jpg" length="19789" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Lacta-AR.jpg" width="322" height="290" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Guinness &#8220;Decorate Your Pint&#8221; AR Experience</title>
		<link>http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/</link>
		<comments>http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 11:23:20 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Augmented Reality Examples]]></category>
		<category><![CDATA[Blippar]]></category>
		<category><![CDATA[Blippar Augmented Reality]]></category>
		<category><![CDATA[Branded AR]]></category>
		<category><![CDATA[Branded Augmented Reality Apps]]></category>
		<category><![CDATA[Guinness AR]]></category>
		<category><![CDATA[Guinness Augmented Reality Pint]]></category>
		<category><![CDATA[Guinness Decorate Your Pint]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9647</guid>
		<description><![CDATA[Guinness has teamed up with Blippar to create a Christmas themed Augmented Reality experience called &#8220;Decorate Your Pint&#8221;. Utilising Blippar&#8217;s image recognition technology the app detects a pint of Guinness and instantly overlays Augmented Reality controls so you can decorate your pint on the fly, before saving the image and sharing with friends on Facebook [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/audi-a6-interactive-youtube-driving-experience/' rel='bookmark' title='Audi A6: Interactive YouTube Driving Experience'>Audi A6: Interactive YouTube Driving Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/hotels-com-augmented-reality-experience/' rel='bookmark' title='Hotels.com Augmented Reality Experience'>Hotels.com Augmented Reality Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Guinness-AR-App.jpg" length="27843" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Guinness-AR-App.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>JWT Augmented Reality Business Cards</title>
		<link>http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/</link>
		<comments>http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 03:20:27 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Blippar]]></category>
		<category><![CDATA[Blippar AR]]></category>
		<category><![CDATA[Blippar AR Experiences]]></category>
		<category><![CDATA[Blippar Augmented Reality]]></category>
		<category><![CDATA[Blippar Demo]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[JWT AR]]></category>
		<category><![CDATA[JWT Augmented Reality Business Cards]]></category>
		<category><![CDATA[JWT Augmented Reality Cards]]></category>
		<category><![CDATA[JWT Business Cards]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9634</guid>
		<description><![CDATA[Blippar&#8217;s image recognition based Augmented Reality platform is getting more and more popular around the world, so JWT have teamed up with them to issue staff with Augmented Reality business cards, and here is the demo video to give you a quick taste! The Blippar image recognition engine reads the graphics on the card and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/' rel='bookmark' title='American Express: Augmented Reality Gift Tags'>American Express: Augmented Reality Gift Tags</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/' rel='bookmark' title='Volkswagen&#8217;s Augmented Reality App'>Volkswagen&#8217;s Augmented Reality App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/JWT-Business-Card-AR.jpg" length="24598" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/JWT-Business-Card-AR.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>REI &#8220;Find Out NYC&#8221; Augmented Reality Ads</title>
		<link>http://www.digitalbuzzblog.com/rei-find-out-nyc-augmented-reality-ads/</link>
		<comments>http://www.digitalbuzzblog.com/rei-find-out-nyc-augmented-reality-ads/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 11:48:57 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[AR Campaigns]]></category>
		<category><![CDATA[AR Examples]]></category>
		<category><![CDATA[Augmented Reality Ads]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Augmented Reality Examples]]></category>
		<category><![CDATA[REI]]></category>
		<category><![CDATA[REI Augmented Reality Campaign]]></category>
		<category><![CDATA[REI NYC]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9493</guid>
		<description><![CDATA[REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren&#8217;t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/iron-man-2-augmented-reality-app/' rel='bookmark' title='Iron Man 2: Augmented Reality App'>Iron Man 2: Augmented Reality App</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/' rel='bookmark' title='Volkswagen&#8217;s Augmented Reality App'>Volkswagen&#8217;s Augmented Reality App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/rei-find-out-nyc-augmented-reality-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/REI-Augmented-Reality.jpg" length="38851" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/REI-Augmented-Reality.jpg" width="352" height="352" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Disney: Augmented Reality In Times Square</title>
		<link>http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/</link>
		<comments>http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 20:17:50 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Disney AR Campaigns]]></category>
		<category><![CDATA[Disney Augmented Reality]]></category>
		<category><![CDATA[Disney Augmented Reality Times Square]]></category>
		<category><![CDATA[Disney Digital Campaigns]]></category>
		<category><![CDATA[Disney Digital Installations]]></category>
		<category><![CDATA[Disney Installations]]></category>
		<category><![CDATA[Disney Parks]]></category>
		<category><![CDATA[Times Square AR Campaigns]]></category>
		<category><![CDATA[Times Square Augmented Reality]]></category>
		<category><![CDATA[Times Square Installations]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9315</guid>
		<description><![CDATA[Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/hyundai-times-square-billboard-iphone-controlled-racing-game/' rel='bookmark' title='Hyundai: Times Square Billboard Racing Game'>Hyundai: Times Square Billboard Racing Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/nye-times-square-ball-iphone-app/' rel='bookmark' title='NYE Times Square Ball iPhone App'>NYE Times Square Ball iPhone App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/Disney-Parks-Times-Square-Augmented-Reality.jpg" length="43973" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/Disney-Parks-Times-Square-Augmented-Reality.jpg" width="352" height="352" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Macy&#8217;s: Believe-o-Magic AR Xmas Card App</title>
		<link>http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/</link>
		<comments>http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 12:27:22 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[AR apps]]></category>
		<category><![CDATA[Augmented Reality App]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Christmas Campaigns]]></category>
		<category><![CDATA[Digital Xmas Campaigns]]></category>
		<category><![CDATA[Macy's AR]]></category>
		<category><![CDATA[Macy's AR App]]></category>
		<category><![CDATA[Macy's Digital Campaigns]]></category>
		<category><![CDATA[Xmas Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9202</guid>
		<description><![CDATA[Well it looks like it&#8217;s going to be an Augmented Reality Xmas in 2011&#8230;With Macy&#8217;s the latest brand to release an AR app for the festive season. This time, it&#8217;s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy&#8217;s &#8220;Believe Stations&#8221; to post your kid&#8217;s letters to Santa, [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Starbucks: Augmented Reality Xmas Cups</title>
		<link>http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/</link>
		<comments>http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:20:49 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Augmented Reality Cups]]></category>
		<category><![CDATA[Augmented Reality Xmas Cups]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Starbucks Apps]]></category>
		<category><![CDATA[Starbucks Augmented Reality]]></category>
		<category><![CDATA[Starbucks Campaigns]]></category>
		<category><![CDATA[Starbucks Digital Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9160</guid>
		<description><![CDATA[I&#8217;m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/' rel='bookmark' title='National Geographic: Live Augmented Reality'>National Geographic: Live Augmented Reality</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>Parrot Carrot: Augmented Reality Kids Book</title>
		<link>http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/</link>
		<comments>http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 13:28:59 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[AR Books]]></category>
		<category><![CDATA[AR Installations]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Augmented Reality In Books]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[Augmented Reality Kids Books]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Books]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Live Augmented Reality]]></category>
		<category><![CDATA[Parrot Carrot]]></category>
		<category><![CDATA[Parrot Carrot Safari]]></category>
		<category><![CDATA[Parrot Carrot Safari App]]></category>
		<category><![CDATA[Parrot Carrot Safari Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9121</guid>
		<description><![CDATA[Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book&#8217;s content. The physical book tells the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
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<li><a href='http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/' rel='bookmark' title='Augmented Reality Pop-Up Books'>Augmented Reality Pop-Up Books</a></li>
<li><a href='http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/' rel='bookmark' title='Cartoon Network: Augmented Reality Show'>Cartoon Network: Augmented Reality Show</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/parrots.jpg" length="45501" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/parrots.jpg" width="200" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>PlayStation: Grab The Ring AR Challenge</title>
		<link>http://www.digitalbuzzblog.com/playstation-grab-the-ring-ar-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/playstation-grab-the-ring-ar-challenge/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 12:13:28 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[AR Installations]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Live Augmented Reality]]></category>
		<category><![CDATA[PlayStation Augmented Reality]]></category>
		<category><![CDATA[Sony PlayStation Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9112</guid>
		<description><![CDATA[I think most of us have seen the &#8220;last standing&#8221; promotional challenge mechanic&#8230; Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It&#8217;s called Grab The Ring, first you activate your webcam and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/burger-king-whopper-lust-interactive-tv-ad-challenge/' rel='bookmark' title='Burger King: The &#8220;Whopper Lust&#8221; Challenge'>Burger King: The &#8220;Whopper Lust&#8221; Challenge</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/playstation-grab-the-ring-ar-challenge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/playstation.jpg" length="30863" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/playstation.jpg" width="200" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Microsoft: The Future of Xbox Kinect</title>
		<link>http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/</link>
		<comments>http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 12:53:07 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[Kinect Demo]]></category>
		<category><![CDATA[Kinect Demos]]></category>
		<category><![CDATA[Kinect Installations]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Kinect]]></category>
		<category><![CDATA[Microsoft Xbox Kinect]]></category>
		<category><![CDATA[New Xbox Kinect]]></category>
		<category><![CDATA[Next Generation Kinect]]></category>
		<category><![CDATA[The Future of Kinect]]></category>
		<category><![CDATA[Xbox Kinect]]></category>
		<category><![CDATA[Xbox Kinect Future]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9105</guid>
		<description><![CDATA[Following on from the last &#8220;Future&#8221; focused Microsoft video I posted last week, come the Kinect Effect, and this one is a little closer to home. It showcases the possibilities of Microsoft&#8217;s Xbox Kinect, where it began, where it&#8217;s been and where it will take us into the future&#8230; We&#8217;ve been playing with the Kinect [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
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		<slash:comments>3</slash:comments>
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