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><channel><title>Digital Buzz Blog&#187; Augmented Reality</title> <atom:link href="http://www.digitalbuzzblog.com/category/augmented-reality/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Augmented Reality Pop-Up Books</title><link>http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/</link> <comments>http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/#comments</comments> <pubDate>Thu, 02 Feb 2012 11:24:07 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[animationa]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[Augmented Reality Books]]></category> <category><![CDATA[Between Page And Screen]]></category> <category><![CDATA[Digital Books]]></category> <category><![CDATA[Digital pop-up books]]></category> <category><![CDATA[Webcam]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=10268</guid> <description><![CDATA[Here&#8217;s an interesting augmented reality piece. It&#8217;s called &#8220;Between Page And Screen&#8221; an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it&#8217;s still a little unfriendly to actually [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/the-coalition-for-cheaper-books/' rel='bookmark' title='The Coalition For Cheaper Books'>The Coalition For Cheaper Books</a></li><li><a
href='http://www.digitalbuzzblog.com/nissan-370z-augmented-reality-website-ar/' rel='bookmark' title='Nissan 370Z Augmented Reality Website (AR)'>Nissan 370Z Augmented Reality Website (AR)</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Bear 71: A Real World Multi-User Experience</title><link>http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/</link> <comments>http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/#comments</comments> <pubDate>Sat, 28 Jan 2012 05:05:59 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Art Installation]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Bear 71]]></category> <category><![CDATA[Bear 71 Live]]></category> <category><![CDATA[Bear 71 Website]]></category> <category><![CDATA[Digital Convergence]]></category> <category><![CDATA[Digital Installation]]></category> <category><![CDATA[Jam3]]></category> <category><![CDATA[Live Digital Installations]]></category> <category><![CDATA[Live Streaming Webcams]]></category> <category><![CDATA[Multi-User Experience]]></category> <category><![CDATA[Read World Installations]]></category> <category><![CDATA[The National Film Board of Canada]]></category> <category><![CDATA[Web Cams]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=10183</guid> <description><![CDATA[You&#8217;ll know by now I&#8217;m a huge advocate of digital convergence, and this piece is one of the very best I&#8217;ve ever seen, it takes the concept to new heights&#8230; It&#8217;s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/multi-touch-wall-of-world-cup-history/' rel='bookmark' title='Multi-Touch Wall of World Cup History'>Multi-Touch Wall of World Cup History</a></li><li><a
href='http://www.digitalbuzzblog.com/nz-airforce-real-world-youtube-experience/' rel='bookmark' title='NZ Airforce &#8220;Real World&#8221; YouTube Experience'>NZ Airforce &#8220;Real World&#8221; YouTube Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/the-multi-touch-experience-cube/' rel='bookmark' title='The Multi-Touch Experience Cube'>The Multi-Touch Experience Cube</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Net-A-Porter: Augmented Reality Shop Windows</title><link>http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/</link> <comments>http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/#comments</comments> <pubDate>Thu, 26 Jan 2012 01:30:21 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[AR Shopping]]></category> <category><![CDATA[AR Shopping Windows]]></category> <category><![CDATA[Augmented Reality Pop-Up Stores]]></category> <category><![CDATA[Net-A-Porter]]></category> <category><![CDATA[Net-A-Porter Augmented Reality Shopping]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=10157</guid> <description><![CDATA[NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion&#8217;s Night Out celebrations in London and New York, but as of today, it&#8217;s been rolled out globally for the new Karl by Karl Lagerfeld collection, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/tissot-augmented-reality-product-experience/' rel='bookmark' title='Tissot: Augmented Reality Product Experience'>Tissot: Augmented Reality Product Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/' rel='bookmark' title='Disney: Augmented Reality In Times Square'>Disney: Augmented Reality In Times Square</a></li><li><a
href='http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/' rel='bookmark' title='JWT Augmented Reality Business Cards'>JWT Augmented Reality Business Cards</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Mercedes-Benz: Augmented Reality Accessories</title><link>http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/</link> <comments>http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/#comments</comments> <pubDate>Mon, 02 Jan 2012 13:29:46 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Android Apps]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[AR apps]]></category> <category><![CDATA[AR Examples]]></category> <category><![CDATA[Augmented Reality Apps]]></category> <category><![CDATA[Augmented Reality Examples]]></category> <category><![CDATA[Mercedes Benz]]></category> <category><![CDATA[Mercedes-Benz Accessories]]></category> <category><![CDATA[Mercedes-Benz Augmented Reality]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9862</guid> <description><![CDATA[Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don&#8217;t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year&#8230; To kick it off, Mercedes-Benz lets you [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-b-class-microsite/' rel='bookmark' title='Mercedes-Benz: B-Class Microsite'>Mercedes-Benz: B-Class Microsite</a></li><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-sexy-e-class-coupe-website/' rel='bookmark' title='Mercedes Benz: Sexy E Class Coupe Website'>Mercedes Benz: Sexy E Class Coupe Website</a></li><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-tweet-race-campaign-case-study/' rel='bookmark' title='Mercedes-Benz Tweet Race Case Study'>Mercedes-Benz Tweet Race Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>American Express: Augmented Reality Gift Tags</title><link>http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/</link> <comments>http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/#comments</comments> <pubDate>Tue, 20 Dec 2011 13:04:48 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[American Express]]></category> <category><![CDATA[American Express Augmented Reality]]></category> <category><![CDATA[American Express Talking Tags]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Talking Tags]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9684</guid> <description><![CDATA[It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who&#8217;ve launched &#8220;Talking Tags&#8221;, a DM campaign where every American Express card holder was sent a &#8220;Talking Tag&#8221; that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li><li><a
href='http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/' rel='bookmark' title='JWT Augmented Reality Business Cards'>JWT Augmented Reality Business Cards</a></li><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Lacta Chocolate: Augmented Reality Messages</title><link>http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/</link> <comments>http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/#comments</comments> <pubDate>Mon, 19 Dec 2011 14:01:49 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[AR Campaigns]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Augmented Reality Examples]]></category> <category><![CDATA[Lacta Augmented Reality]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9677</guid> <description><![CDATA[Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you&#8217;ve got the app you can send and receive Lacta love [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/' rel='bookmark' title='Lacta Chocolate: Facebook Campaign Case Study'>Lacta Chocolate: Facebook Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/' rel='bookmark' title='Mercedes-Benz: Augmented Reality Accessories'>Mercedes-Benz: Augmented Reality Accessories</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Guinness &#8220;Decorate Your Pint&#8221; AR Experience</title><link>http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/</link> <comments>http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/#comments</comments> <pubDate>Sun, 18 Dec 2011 11:23:20 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[Augmented Reality Examples]]></category> <category><![CDATA[Blippar]]></category> <category><![CDATA[Blippar Augmented Reality]]></category> <category><![CDATA[Branded AR]]></category> <category><![CDATA[Branded Augmented Reality Apps]]></category> <category><![CDATA[Guinness AR]]></category> <category><![CDATA[Guinness Augmented Reality Pint]]></category> <category><![CDATA[Guinness Decorate Your Pint]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9647</guid> <description><![CDATA[Guinness has teamed up with Blippar to create a Christmas themed Augmented Reality experience called &#8220;Decorate Your Pint&#8221;. Utilising Blippar&#8217;s image recognition technology the app detects a pint of Guinness and instantly overlays Augmented Reality controls so you can decorate your pint on the fly, before saving the image and sharing with friends on Facebook [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/guinness-iad/' rel='bookmark' title='Guinness iAd: More Life in the Dark'>Guinness iAd: More Life in the Dark</a></li><li><a
href='http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/' rel='bookmark' title='JWT Augmented Reality Business Cards'>JWT Augmented Reality Business Cards</a></li><li><a
href='http://www.digitalbuzzblog.com/ubisoft-driver-ipad-augmented-reality-game/' rel='bookmark' title='Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game'>Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>JWT Augmented Reality Business Cards</title><link>http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/</link> <comments>http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/#comments</comments> <pubDate>Sun, 18 Dec 2011 03:20:27 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Blippar]]></category> <category><![CDATA[Blippar AR]]></category> <category><![CDATA[Blippar AR Experiences]]></category> <category><![CDATA[Blippar Augmented Reality]]></category> <category><![CDATA[Blippar Demo]]></category> <category><![CDATA[JWT]]></category> <category><![CDATA[JWT AR]]></category> <category><![CDATA[JWT Augmented Reality Business Cards]]></category> <category><![CDATA[JWT Augmented Reality Cards]]></category> <category><![CDATA[JWT Business Cards]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9634</guid> <description><![CDATA[Blippar&#8217;s image recognition based Augmented Reality platform is getting more and more popular around the world, so JWT have teamed up with them to issue staff with Augmented Reality business cards, and here is the demo video to give you a quick taste! The Blippar image recognition engine reads the graphics on the card and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/guinness-decorate-your-pint-augmented-reality-blippar-experience/' rel='bookmark' title='Guinness &#8220;Decorate Your Pint&#8221; AR Experience'>Guinness &#8220;Decorate Your Pint&#8221; AR Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/nissan-370z-augmented-reality-website-ar/' rel='bookmark' title='Nissan 370Z Augmented Reality Website (AR)'>Nissan 370Z Augmented Reality Website (AR)</a></li><li><a
href='http://www.digitalbuzzblog.com/american-express-augmented-reality-talking-gift-tags/' rel='bookmark' title='American Express: Augmented Reality Gift Tags'>American Express: Augmented Reality Gift Tags</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/jwt-augmented-reality-business-cards-by-blippar/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>REI &#8220;Find Out NYC&#8221; Augmented Reality Ads</title><link>http://www.digitalbuzzblog.com/rei-find-out-nyc-augmented-reality-ads/</link> <comments>http://www.digitalbuzzblog.com/rei-find-out-nyc-augmented-reality-ads/#comments</comments> <pubDate>Mon, 05 Dec 2011 11:48:57 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[AR Campaigns]]></category> <category><![CDATA[AR Examples]]></category> <category><![CDATA[Augmented Reality Ads]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Augmented Reality Examples]]></category> <category><![CDATA[REI]]></category> <category><![CDATA[REI Augmented Reality Campaign]]></category> <category><![CDATA[REI NYC]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9493</guid> <description><![CDATA[REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren&#8217;t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/' rel='bookmark' title='Volkswagen&#8217;s Augmented Reality App'>Volkswagen&#8217;s Augmented Reality App</a></li><li><a
href='http://www.digitalbuzzblog.com/tesco-augmented-reality-print-ads/' rel='bookmark' title='TESCO: Augmented Reality Print Ads'>TESCO: Augmented Reality Print Ads</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/' rel='bookmark' title='Volkswagen: New Beetle Augmented Reality Ads'>Volkswagen: New Beetle Augmented Reality Ads</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/rei-find-out-nyc-augmented-reality-ads/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Disney: Augmented Reality In Times Square</title><link>http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/</link> <comments>http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/#comments</comments> <pubDate>Sun, 20 Nov 2011 20:17:50 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Billboards]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Disney]]></category> <category><![CDATA[Disney AR Campaigns]]></category> <category><![CDATA[Disney Augmented Reality]]></category> <category><![CDATA[Disney Augmented Reality Times Square]]></category> <category><![CDATA[Disney Digital Campaigns]]></category> <category><![CDATA[Disney Digital Installations]]></category> <category><![CDATA[Disney Installations]]></category> <category><![CDATA[Disney Parks]]></category> <category><![CDATA[Times Square AR Campaigns]]></category> <category><![CDATA[Times Square Augmented Reality]]></category> <category><![CDATA[Times Square Installations]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9315</guid> <description><![CDATA[Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/times-square-augmented-reality-billboard/' rel='bookmark' title='Times Square Augmented Reality Billboard'>Times Square Augmented Reality Billboard</a></li><li><a
href='http://www.digitalbuzzblog.com/hyundai-times-square-billboard-iphone-controlled-racing-game/' rel='bookmark' title='Hyundai: Times Square Billboard Racing Game'>Hyundai: Times Square Billboard Racing Game</a></li><li><a
href='http://www.digitalbuzzblog.com/nye-times-square-ball-iphone-app/' rel='bookmark' title='NYE Times Square Ball iPhone App'>NYE Times Square Ball iPhone App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Macy&#8217;s: Believe-o-Magic AR Xmas Card App</title><link>http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/</link> <comments>http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/#comments</comments> <pubDate>Sun, 13 Nov 2011 12:27:22 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Android Apps]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[AR apps]]></category> <category><![CDATA[Augmented Reality App]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Christmas Campaigns]]></category> <category><![CDATA[Digital Xmas Campaigns]]></category> <category><![CDATA[Macy's AR]]></category> <category><![CDATA[Macy's AR App]]></category> <category><![CDATA[Macy's Digital Campaigns]]></category> <category><![CDATA[Xmas Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9202</guid> <description><![CDATA[Well it looks like it&#8217;s going to be an Augmented Reality Xmas in 2011&#8230;With Macy&#8217;s the latest brand to release an AR app for the festive season. This time, it&#8217;s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy&#8217;s &#8220;Believe Stations&#8221; to post your kid&#8217;s letters to Santa, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/' rel='bookmark' title='Starbucks: Augmented Reality Xmas Cups'>Starbucks: Augmented Reality Xmas Cups</a></li><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/' rel='bookmark' title='Cartoon Network: Augmented Reality Show'>Cartoon Network: Augmented Reality Show</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Starbucks: Augmented Reality Xmas Cups</title><link>http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/</link> <comments>http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/#comments</comments> <pubDate>Wed, 09 Nov 2011 12:20:49 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Augmented Reality Cups]]></category> <category><![CDATA[Augmented Reality Xmas Cups]]></category> <category><![CDATA[Starbucks]]></category> <category><![CDATA[Starbucks Apps]]></category> <category><![CDATA[Starbucks Augmented Reality]]></category> <category><![CDATA[Starbucks Campaigns]]></category> <category><![CDATA[Starbucks Digital Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9160</guid> <description><![CDATA[I&#8217;m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/' rel='bookmark' title='Macy&#8217;s: Believe-o-Magic AR Xmas Card App'>Macy&#8217;s: Believe-o-Magic AR Xmas Card App</a></li><li><a
href='http://www.digitalbuzzblog.com/tesco-augmented-reality-print-ads/' rel='bookmark' title='TESCO: Augmented Reality Print Ads'>TESCO: Augmented Reality Print Ads</a></li><li><a
href='http://www.digitalbuzzblog.com/hotels-com-augmented-reality-experience/' rel='bookmark' title='Hotels.com Augmented Reality Experience'>Hotels.com Augmented Reality Experience</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Parrot Carrot: Augmented Reality Kids Book</title><link>http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/</link> <comments>http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/#comments</comments> <pubDate>Mon, 07 Nov 2011 13:28:59 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[AR Books]]></category> <category><![CDATA[AR Installations]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Augmented Reality In Books]]></category> <category><![CDATA[Augmented Reality Installations]]></category> <category><![CDATA[Augmented Reality Kids Books]]></category> <category><![CDATA[Books]]></category> <category><![CDATA[Digital]]></category> <category><![CDATA[Digital Books]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Live Augmented Reality]]></category> <category><![CDATA[Parrot Carrot]]></category> <category><![CDATA[Parrot Carrot Safari]]></category> <category><![CDATA[Parrot Carrot Safari App]]></category> <category><![CDATA[Parrot Carrot Safari Augmented Reality]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9121</guid> <description><![CDATA[Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book&#8217;s content. The physical book tells the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/' rel='bookmark' title='National Geographic: Live Augmented Reality'>National Geographic: Live Augmented Reality</a></li><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-pop-up-books/' rel='bookmark' title='Augmented Reality Pop-Up Books'>Augmented Reality Pop-Up Books</a></li><li><a
href='http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/' rel='bookmark' title='Cartoon Network: Augmented Reality Show'>Cartoon Network: Augmented Reality Show</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>PlayStation: Grab The Ring AR Challenge</title><link>http://www.digitalbuzzblog.com/playstation-grab-the-ring-ar-challenge/</link> <comments>http://www.digitalbuzzblog.com/playstation-grab-the-ring-ar-challenge/#comments</comments> <pubDate>Mon, 07 Nov 2011 12:13:28 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[AR Installations]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Augmented Reality Installations]]></category> <category><![CDATA[Digital]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Live Augmented Reality]]></category> <category><![CDATA[PlayStation Augmented Reality]]></category> <category><![CDATA[Sony PlayStation Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9112</guid> <description><![CDATA[I think most of us have seen the &#8220;last standing&#8221; promotional challenge mechanic&#8230; Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It&#8217;s called Grab The Ring, first you activate your webcam and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/' rel='bookmark' title='National Geographic: Live Augmented Reality'>National Geographic: Live Augmented Reality</a></li><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/infographic-the-twitterverse/' rel='bookmark' title='Infographic: The Twitterverse'>Infographic: The Twitterverse</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/playstation-grab-the-ring-ar-challenge/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Microsoft: The Future of Xbox Kinect</title><link>http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/</link> <comments>http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/#comments</comments> <pubDate>Sun, 06 Nov 2011 12:53:07 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Kinect]]></category> <category><![CDATA[Kinect Demo]]></category> <category><![CDATA[Kinect Demos]]></category> <category><![CDATA[Kinect Installations]]></category> <category><![CDATA[Microsoft]]></category> <category><![CDATA[Microsoft Kinect]]></category> <category><![CDATA[Microsoft Xbox Kinect]]></category> <category><![CDATA[New Xbox Kinect]]></category> <category><![CDATA[Next Generation Kinect]]></category> <category><![CDATA[The Future of Kinect]]></category> <category><![CDATA[Xbox Kinect]]></category> <category><![CDATA[Xbox Kinect Future]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9105</guid> <description><![CDATA[Following on from the last &#8220;Future&#8221; focused Microsoft video I posted last week, come the Kinect Effect, and this one is a little closer to home. It showcases the possibilities of Microsoft&#8217;s Xbox Kinect, where it began, where it&#8217;s been and where it will take us into the future&#8230; We&#8217;ve been playing with the Kinect [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/project-sk8-xbox-kinect-controlled-skateboard/' rel='bookmark' title='Project Sk8: Xbox Kinect Controlled Skateboard'>Project Sk8: Xbox Kinect Controlled Skateboard</a></li><li><a
href='http://www.digitalbuzzblog.com/xbox-kinect-be-your-own-souvenir/' rel='bookmark' title='Xbox Kinect: Become Your Own Souvenir!'>Xbox Kinect: Become Your Own Souvenir!</a></li><li><a
href='http://www.digitalbuzzblog.com/microsoft-our-vision-of-the-future-videos/' rel='bookmark' title='Microsoft: Our Vision Of The Future (Video)'>Microsoft: Our Vision Of The Future (Video)</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>National Geographic: Live Augmented Reality</title><link>http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/</link> <comments>http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/#comments</comments> <pubDate>Sun, 06 Nov 2011 01:55:08 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[AR Campaigns]]></category> <category><![CDATA[AR Installations]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Augmented Reality Installations]]></category> <category><![CDATA[Digital]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Hungary]]></category> <category><![CDATA[Live Augmented Reality]]></category> <category><![CDATA[National Geographic]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9098</guid> <description><![CDATA[There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/ubisoft-driver-ipad-augmented-reality-game/' rel='bookmark' title='Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game'>Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game</a></li><li><a
href='http://www.digitalbuzzblog.com/adidas-augmented-reality-shoes-campaign/' rel='bookmark' title='Adidas Augmented Reality Shoes Campaign'>Adidas Augmented Reality Shoes Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Volkswagen: New Beetle Augmented Reality Ads</title><link>http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/#comments</comments> <pubDate>Sun, 23 Oct 2011 12:32:55 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[AR Campaigns]]></category> <category><![CDATA[AR Examples]]></category> <category><![CDATA[Augmented Reality Examples]]></category> <category><![CDATA[Volkswagen]]></category> <category><![CDATA[Volkswagen Augmented Reality Ads]]></category> <category><![CDATA[Volkswagen Beetle Augmented Reality]]></category> <category><![CDATA[Volkswagen Beetle Campaigns]]></category> <category><![CDATA[VW AR Campaigns]]></category> <category><![CDATA[VW Augmented Reality Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8982</guid> <description><![CDATA[Have you seen the new Volkswagen Beetle? At first glance it&#8217;s actually pretty cool and decently aggressive. A major shift for Volkswagen&#8217;s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-augmented-reality-accessories/' rel='bookmark' title='Mercedes-Benz: Augmented Reality Accessories'>Mercedes-Benz: Augmented Reality Accessories</a></li><li><a
href='http://www.digitalbuzzblog.com/hotels-com-augmented-reality-experience/' rel='bookmark' title='Hotels.com Augmented Reality Experience'>Hotels.com Augmented Reality Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-city-3d-glasses-required/' rel='bookmark' title='Augmented Reality City 3D (Glasses Required!)'>Augmented Reality City 3D (Glasses Required!)</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>TESCO: Augmented Reality Print Ads</title><link>http://www.digitalbuzzblog.com/tesco-augmented-reality-print-ads/</link> <comments>http://www.digitalbuzzblog.com/tesco-augmented-reality-print-ads/#comments</comments> <pubDate>Sun, 09 Oct 2011 13:38:27 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Augmented Reality Ads]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[Tesco]]></category> <category><![CDATA[Tesco AR Ads]]></category> <category><![CDATA[Tesco Augmented Reality]]></category> <category><![CDATA[Tesco Augmented Reality App]]></category> <category><![CDATA[Tesco Augmented Reality Print Ads]]></category> <category><![CDATA[Tesco Blippar Ads]]></category> <category><![CDATA[Tesco Campaigns]]></category> <category><![CDATA[Tesco Digital Campaigns]]></category> <category><![CDATA[Tesco Marketing Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8880</guid> <description><![CDATA[Tesco is in the midst of a huge &#8220;Big Price Drop&#8221; campaign and one of the new elements they&#8217;ve rolled out is the use of Blippar&#8217;s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/mattel-avatar-augmented-reality-toys/' rel='bookmark' title='Mattel: Avatar Augmented Reality Toys'>Mattel: Avatar Augmented Reality Toys</a></li><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-2-0-future-of-interactivity/' rel='bookmark' title='Augmented Reality 2.0 Future Of Interactivity'>Augmented Reality 2.0 Future Of Interactivity</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/tesco-augmented-reality-print-ads/feed/</wfw:commentRss> <slash:comments>18</slash:comments> </item> <item><title>LEGO Meets Augmented Reality Gaming App</title><link>http://www.digitalbuzzblog.com/lego-meets-augmented-reality/</link> <comments>http://www.digitalbuzzblog.com/lego-meets-augmented-reality/#comments</comments> <pubDate>Tue, 04 Oct 2011 13:11:11 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[electronic gaming]]></category> <category><![CDATA[EyeCue]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[gaming]]></category> <category><![CDATA[Lego]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8810</guid> <description><![CDATA[Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO&#8217;s &#8220;Life of George&#8221; the world&#8217;s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it&#8217;s simplicty, LEGO have kept the game accessible to a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/lego-click-video-a-new-lego-community/' rel='bookmark' title='Lego Click Short Film: A Lego Community'>Lego Click Short Film: A Lego Community</a></li><li><a
href='http://www.digitalbuzzblog.com/cadbury-spots-v-stripes-blippar-augmented-reality-gaming-app/' rel='bookmark' title='Cadbury Spots v Stripes Blippar AR Gaming App'>Cadbury Spots v Stripes Blippar AR Gaming App</a></li><li><a
href='http://www.digitalbuzzblog.com/commbank_ar_ad/' rel='bookmark' title='CommBank&#8217;s Augmented Reality Newspaper Ad'>CommBank&#8217;s Augmented Reality Newspaper Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/lego-meets-augmented-reality/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Beck&#8217;s: Green Box Project Vimeo Takeover</title><link>http://www.digitalbuzzblog.com/becks-green-box-project-vimeo-takeover/</link> <comments>http://www.digitalbuzzblog.com/becks-green-box-project-vimeo-takeover/#comments</comments> <pubDate>Mon, 03 Oct 2011 13:46:19 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Webisodes]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Beck's]]></category> <category><![CDATA[Beck's Green Box Project]]></category> <category><![CDATA[Beck's Green Box Project Vimeo Takeover]]></category> <category><![CDATA[Beer]]></category> <category><![CDATA[Beer Brand Campaigns]]></category> <category><![CDATA[Beer Brand Digital Campaigns]]></category> <category><![CDATA[Beer Brands]]></category> <category><![CDATA[The Green Box Project]]></category> <category><![CDATA[Vimeo Page Takeover]]></category> <category><![CDATA[Vimeo Takeover]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8793</guid> <description><![CDATA[Here is a nice, simple yet creative Vimeo takeover that doesn&#8217;t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It&#8217;s for the Beck&#8217;s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/honda-insight-let-it-shine-vimeo-experience/' rel='bookmark' title='Honda Let It Shine Vimeo Experience'>Honda Let It Shine Vimeo Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/' rel='bookmark' title='Lipton Ice Green Tea: Positive Projects Sydney'>Lipton Ice Green Tea: Positive Projects Sydney</a></li><li><a
href='http://www.digitalbuzzblog.com/disney-give-a-day-muppets-page-takeover/' rel='bookmark' title='Disney: Muppets Page Takeover'>Disney: Muppets Page Takeover</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/becks-green-box-project-vimeo-takeover/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Vodafone: Buffer Busters AR Gaming App</title><link>http://www.digitalbuzzblog.com/vodafone-buffer-busters-ar-gaming-app/</link> <comments>http://www.digitalbuzzblog.com/vodafone-buffer-busters-ar-gaming-app/#comments</comments> <pubDate>Mon, 26 Sep 2011 14:14:29 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[Augmented Reality Apps]]></category> <category><![CDATA[Augmented Reality Gaming]]></category> <category><![CDATA[Location Based Gaming Apps]]></category> <category><![CDATA[mobile gaming]]></category> <category><![CDATA[Vodafone]]></category> <category><![CDATA[Vodafone Buffer Busters App]]></category> <category><![CDATA[Vodafone Buffer Busters AR]]></category> <category><![CDATA[Vodafone Buffer Busters Campaign]]></category> <category><![CDATA[Vodafone Games]]></category> <category><![CDATA[Vodafone Gaming App]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8687</guid> <description><![CDATA[Vodafone Germany has released a new Augmented Reality mobile gaming app called &#8220;Buffer Busters&#8221; challenging users to go hunting virtual &#8220;Buffer Monsters&#8221; that are slowing down networks. The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/vodafone-launches-ukhols-twitter-google-maps-mashup/' rel='bookmark' title='Vodafone #ukhols Map: Twitter/Google Mashup'>Vodafone #ukhols Map: Twitter/Google Mashup</a></li><li><a
href='http://www.digitalbuzzblog.com/vodafone-blackberry-hideout/' rel='bookmark' title='Vodafone: BlackBerry Hideout'>Vodafone: BlackBerry Hideout</a></li><li><a
href='http://www.digitalbuzzblog.com/vodafone-facebook-vs-hamilton/' rel='bookmark' title='Vodafone: Facebook vs. Hamilton'>Vodafone: Facebook vs. Hamilton</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/vodafone-buffer-busters-ar-gaming-app/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Foursquaropoly: Monopolize Your Real Life</title><link>http://www.digitalbuzzblog.com/foursquaropoly-app-monopolize-your-real-life/</link> <comments>http://www.digitalbuzzblog.com/foursquaropoly-app-monopolize-your-real-life/#comments</comments> <pubDate>Wed, 14 Sep 2011 05:06:19 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Android Apps]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[foursquare]]></category> <category><![CDATA[Foursquare Monopoly]]></category> <category><![CDATA[Foursquaropoly]]></category> <category><![CDATA[Location Based Gaming]]></category> <category><![CDATA[Location Gaming]]></category> <category><![CDATA[Mobile Apps]]></category> <category><![CDATA[mobile gaming]]></category> <category><![CDATA[Monopoly]]></category> <category><![CDATA[Social Apps]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8550</guid> <description><![CDATA[Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game&#8230; say, real? Well, a few students have pulled this great little concept together for a project, with a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ie9s-battle-for-beauty-real-life-interactive-game/' rel='bookmark' title='IE9 Battle for Beauty: Real Life Interactive Game'>IE9 Battle for Beauty: Real Life Interactive Game</a></li><li><a
href='http://www.digitalbuzzblog.com/facebook-virtual-currency-system/' rel='bookmark' title='Facebook Virtual Currency System?'>Facebook Virtual Currency System?</a></li><li><a
href='http://www.digitalbuzzblog.com/monopoly-city-streets/' rel='bookmark' title='Monopoly City Streets: the biggest board ever'>Monopoly City Streets: the biggest board ever</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/foursquaropoly-app-monopolize-your-real-life/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game</title><link>http://www.digitalbuzzblog.com/ubisoft-driver-ipad-augmented-reality-game/</link> <comments>http://www.digitalbuzzblog.com/ubisoft-driver-ipad-augmented-reality-game/#comments</comments> <pubDate>Thu, 08 Sep 2011 13:37:36 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[AGI]]></category> <category><![CDATA[Augmented Reality iPad Apps]]></category> <category><![CDATA[Augmented Reality iPad2 Apps]]></category> <category><![CDATA[Driver]]></category> <category><![CDATA[Ubisoft]]></category> <category><![CDATA[Ubisoft Augmented Reality Games]]></category> <category><![CDATA[Ubisoft Driver AR App]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8503</guid> <description><![CDATA[Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker&#8230; Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/' rel='bookmark' title='National Geographic: Live Augmented Reality'>National Geographic: Live Augmented Reality</a></li><li><a
href='http://www.digitalbuzzblog.com/scion-tc-augmented-reality-game/' rel='bookmark' title='Scion tC: Augmented Reality Game'>Scion tC: Augmented Reality Game</a></li><li><a
href='http://www.digitalbuzzblog.com/cannonballz-augmented-reality-game/' rel='bookmark' title='Cannonballz: Augmented Reality Game'>Cannonballz: Augmented Reality Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ubisoft-driver-ipad-augmented-reality-game/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Cadbury Spots v Stripes Blippar AR Gaming App</title><link>http://www.digitalbuzzblog.com/cadbury-spots-v-stripes-blippar-augmented-reality-gaming-app/</link> <comments>http://www.digitalbuzzblog.com/cadbury-spots-v-stripes-blippar-augmented-reality-gaming-app/#comments</comments> <pubDate>Wed, 24 Aug 2011 12:53:36 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Android Apps]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[AR apps]]></category> <category><![CDATA[AR Games]]></category> <category><![CDATA[Augmented Reality Apps]]></category> <category><![CDATA[Augmented Reality Games]]></category> <category><![CDATA[Augmented Reality Gaming]]></category> <category><![CDATA[Blippar Apps]]></category> <category><![CDATA[Blippar Augmented Reality Gaming]]></category> <category><![CDATA[Cadbury Spots v Stripes]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8321</guid> <description><![CDATA[Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar&#8217;s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/cadbury-1-million-fan-celebration-chocolate-like-button/' rel='bookmark' title='Cadbury: 1 Million Facebook Fans Celebration'>Cadbury: 1 Million Facebook Fans Celebration</a></li><li><a
href='http://www.digitalbuzzblog.com/heineken-star-player-iphoneandroid-app/' rel='bookmark' title='Heineken Star Player: Live Football Gaming App'>Heineken Star Player: Live Football Gaming App</a></li><li><a
href='http://www.digitalbuzzblog.com/vodafone-buffer-busters-ar-gaming-app/' rel='bookmark' title='Vodafone: Buffer Busters AR Gaming App'>Vodafone: Buffer Busters AR Gaming App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cadbury-spots-v-stripes-blippar-augmented-reality-gaming-app/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>New Balance: Urban Dash Challenge ARG App</title><link>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/</link> <comments>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/#comments</comments> <pubDate>Tue, 09 Aug 2011 14:32:52 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[ARG Campaigns]]></category> <category><![CDATA[Advergames]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[Alternate Reality Campaigns]]></category> <category><![CDATA[Apps]]></category> <category><![CDATA[ARG Apps]]></category> <category><![CDATA[Augmented Reality Campaigns]]></category> <category><![CDATA[iPhone Campaigns]]></category> <category><![CDATA[Mobile Apps]]></category> <category><![CDATA[New Balance]]></category> <category><![CDATA[New Balance Urban Dash App]]></category> <category><![CDATA[New Balance Urban Dash Campaign]]></category> <category><![CDATA[Urban Dash App]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8182</guid> <description><![CDATA[Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they&#8217;ve created the &#8220;Urban Dash&#8221; iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/' rel='bookmark' title='MINI Getaway ARG In Stockholm'>MINI Getaway ARG In Stockholm</a></li><li><a
href='http://www.digitalbuzzblog.com/new-balance-365-project/' rel='bookmark' title='New Balance: 365 Project'>New Balance: 365 Project</a></li><li><a
href='http://www.digitalbuzzblog.com/swedish-post-swedens-safest-hands-augmented-reality-challenge-app/' rel='bookmark' title='Swedish Post: Sweden&#8217;s Safest Hands Challenge'>Swedish Post: Sweden&#8217;s Safest Hands Challenge</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Volkswagen&#8217;s Augmented Reality App</title><link>http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/#comments</comments> <pubDate>Thu, 28 Jul 2011 14:00:54 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Android Apps]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[Agency.V]]></category> <category><![CDATA[Android app]]></category> <category><![CDATA[app]]></category> <category><![CDATA[C4m]]></category> <category><![CDATA[Golf Cabriolet]]></category> <category><![CDATA[iPad App]]></category> <category><![CDATA[iPad2 app]]></category> <category><![CDATA[iPhone App]]></category> <category><![CDATA[itunes]]></category> <category><![CDATA[Volkswagen]]></category> <category><![CDATA[Volkswagen Augmented Reality App]]></category> <category><![CDATA[VW]]></category> <category><![CDATA[VW Golf Cabriolet]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7981</guid> <description><![CDATA[Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you&#8217;ve downloaded the app it lets you explore the vehicle [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/lego-meets-augmented-reality/' rel='bookmark' title='LEGO Meets Augmented Reality Gaming App'>LEGO Meets Augmented Reality Gaming App</a></li><li><a
href='http://www.digitalbuzzblog.com/commbank_ar_ad/' rel='bookmark' title='CommBank&#8217;s Augmented Reality Newspaper Ad'>CommBank&#8217;s Augmented Reality Newspaper Ad</a></li><li><a
href='http://www.digitalbuzzblog.com/kia-augmented-reality-tv-ads/' rel='bookmark' title='KIA: Augmented Reality TV Ads'>KIA: Augmented Reality TV Ads</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-augmented-reality-app/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>3D Augmented Reality Video With Kinect + iPad</title><link>http://www.digitalbuzzblog.com/3d-video-experiment-with-kinect-ipad/</link> <comments>http://www.digitalbuzzblog.com/3d-video-experiment-with-kinect-ipad/#comments</comments> <pubDate>Sun, 17 Jul 2011 14:34:05 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[3D augmented reality]]></category> <category><![CDATA[3D Augmented Reality Video]]></category> <category><![CDATA[Augmented Reality Experiments]]></category> <category><![CDATA[Augmented Reality With Kinect + iPad]]></category> <category><![CDATA[Experiments]]></category> <category><![CDATA[Kinect Augmented Reality]]></category> <category><![CDATA[Technology]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7811</guid> <description><![CDATA[Here is an interesting augmented reality 3D Video Experiment. It uses an Xbox Kinect to map the video data, then uses the String Augmented Reality SDK to display what looks and feels like 3D video on the iPad, activated by a QR code. Pretty cool yeah? Well, if they&#8217;d mapped the person being recorded with [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-city-3d-glasses-required/' rel='bookmark' title='Augmented Reality City 3D (Glasses Required!)'>Augmented Reality City 3D (Glasses Required!)</a></li><li><a
href='http://www.digitalbuzzblog.com/starbucks-augmented-reality-xmas-cups/' rel='bookmark' title='Starbucks: Augmented Reality Xmas Cups'>Starbucks: Augmented Reality Xmas Cups</a></li><li><a
href='http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/' rel='bookmark' title='Disney: Augmented Reality In Times Square'>Disney: Augmented Reality In Times Square</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/3d-video-experiment-with-kinect-ipad/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Honda: Digital Scavenger Hunt</title><link>http://www.digitalbuzzblog.com/honda-digital-scavenger-hunt/</link> <comments>http://www.digitalbuzzblog.com/honda-digital-scavenger-hunt/#comments</comments> <pubDate>Mon, 06 Jun 2011 13:24:35 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[QR Codes]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[digital scavenger hunt]]></category> <category><![CDATA[Facebook App]]></category> <category><![CDATA[Facebook credits]]></category> <category><![CDATA[Facebook Game]]></category> <category><![CDATA[Honda]]></category> <category><![CDATA[Honda Super Civic Quest]]></category> <category><![CDATA[Hooky]]></category> <category><![CDATA[online challenge]]></category> <category><![CDATA[RPA]]></category> <category><![CDATA[Wildfire]]></category> <category><![CDATA[YouTube]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7372</guid> <description><![CDATA[Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music downloads. A video [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/honda-insight-let-it-shine-vimeo-experience/' rel='bookmark' title='Honda Let It Shine Vimeo Experience'>Honda Let It Shine Vimeo Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/carlsberg-global-digital-campaign/' rel='bookmark' title='Carlsberg launches global digital campaign'>Carlsberg launches global digital campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/' rel='bookmark' title='Jimmy Choo Foursquare Treasure Hunt'>Jimmy Choo Foursquare Treasure Hunt</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/honda-digital-scavenger-hunt/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Cartoon Network: Augmented Reality Show</title><link>http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/</link> <comments>http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/#comments</comments> <pubDate>Tue, 31 May 2011 14:08:52 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[augmented reality show]]></category> <category><![CDATA[Cartoon Network]]></category> <category><![CDATA[Istanbul]]></category> <category><![CDATA[Proje Calide]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7292</guid> <description><![CDATA[Here&#8217;s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties including their website. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/parrot-carrot-safari-augmented-reality-book-extension-app/' rel='bookmark' title='Parrot Carrot: Augmented Reality Kids Book'>Parrot Carrot: Augmented Reality Kids Book</a></li><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-2-0-future-of-interactivity/' rel='bookmark' title='Augmented Reality 2.0 Future Of Interactivity'>Augmented Reality 2.0 Future Of Interactivity</a></li><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>AT&amp;T: Augmented Reality Facebook App</title><link>http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/</link> <comments>http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/#comments</comments> <pubDate>Wed, 27 Apr 2011 14:56:53 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[AT&T]]></category> <category><![CDATA[AT&T Augmented Reality]]></category> <category><![CDATA[Augmented Reality Facebook Apps]]></category> <category><![CDATA[Augmented Reality Product Demo]]></category> <category><![CDATA[Windows Phone 7]]></category> <category><![CDATA[Windows Phone 7 Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6679</guid> <description><![CDATA[You have probably already seen this one a while back, but I wanted to add it to the archives either way&#8230; AT&#038;T have created an Augmented Reality &#8220;Unboxing&#8221; Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/commbank_ar_ad/' rel='bookmark' title='CommBank&#8217;s Augmented Reality Newspaper Ad'>CommBank&#8217;s Augmented Reality Newspaper Ad</a></li><li><a
href='http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/' rel='bookmark' title='Cartoon Network: Augmented Reality Show'>Cartoon Network: Augmented Reality Show</a></li><li><a
href='http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/' rel='bookmark' title='Lacta Chocolate: Augmented Reality Messages'>Lacta Chocolate: Augmented Reality Messages</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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