Archive | Augmented Reality RSS feed for this section

Top 10 Augmented Reality Examples

9. March 2010

6 Comments

With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional ideas, [...]

Continue reading...

Adidas Augmented Reality Shoes Go Live!

28. February 2010

3 Comments

I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]

Continue reading...

Augmented (Hyper) Reality Demo

2. February 2010

3 Comments

Ahhh so is this where augmented reality will take us in the next decade? Hopefully not, but I can see what Keiichi Matsuda was thinking when creating this amazing video, with the blend between architecture, augmented reality and consumerism combining to create a pretty hectic (or is that enhanced?) kind of life. Hmmm. This would be [...]

Continue reading...

Adidas Originals: Augmented Reality Teaser

28. January 2010

0 Comments

The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]

Continue reading...

Mattel: Avatar Augmented Reality Toys

3. January 2010

3 Comments

How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels [...]

Continue reading...

BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

2 Comments

This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

Continue reading...

Augmented Reality: Stella Artois Le Bar Guide

2. December 2009

6 Comments

Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

Continue reading...

Tobi.com Launches Augmented Dressing Room

26. November 2009

1 Comment

I posted the demo of the Zugara Social Shopping App a few months ago, and now Tobi.com has launched the first real world version of the Augmented Reality Dressing Room and it’s been completely integrated with their online store, so you can now try on virtual clothes and if it fits, buy them instantly through [...]

Continue reading...

Esquire Magazine: Augmented Reality Issue

23. November 2009

0 Comments

There has been a bit of hype around Esquire Magazine launching an Augmented Reality issue over the last few weeks. But dig through the lovers, haters, groupies, anti technologists and you’ll probably find a magazine creating a little bit of innovation in a dying industry. (did I just say that?!) Esquire have done a great job [...]

Continue reading...

Cannonballz: Augmented Reality Game

13. August 2009

2 Comments

Awhile ago I posted the Augmented Reality Social Shopper App by Zugara which was pretty cool, now they’ve just launched a new Augmented Reality Game called CannonBallz which (I believe) is the first of it’s kind where players can directly interact in a gaming environment with Augmented Reality that is also integrated with Facebook Connect [...]

Continue reading...

Augmented Reality 2.0 Future Of Interactivity

7. August 2009

5 Comments

Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms a solid feel. Sensors [...]

Continue reading...

5 Gum Augmented Reality Music Mixer

5. August 2009

2 Comments

This is a demo of the new Wrigley’s 5 Gum Augmented Reality Music Mixer campaign which is taking AR technology to a new level by tracking multi-points at a single time allowing you to mix tracks like a virtual DJ. The best I’ve seen was the Eminem Augmented Reality competition a little while back where [...]

Continue reading...

New York Subway: Augmented Reality iPhone App

17. July 2009

1 Comment

Acrossair are launching what might be the first Augmented Reality iPhone App. Called Nearest Tube, the iPhone app for 3GS uses the inbuilt GPS + Compass to bring an augmented reality experience to your iPhone to help you find the closest subway station entrance! It works when held flat by showing you lines and directions to [...]

Continue reading...

MINI Augmented Reality: The Making Of

12. July 2009

1 Comment

There are a lot of Augmented Reality campaigns in the market at moment, but the video above is refreshing, it shows a little insight into the making of the MINI Augmented Reality campaign. The campaign was pretty standard in comparison to others I’ve posted like the Eminem Augmented Reality but the video shows some behind [...]

Continue reading...

Doritos Late Night Chips: Augmented Reality In A Bag!

11. July 2009

1 Comment

Doritos love augmented reality and it’s worked very well for them in the past, so with the launch of their new “Late Night” chips, they didn’t hesitate to go down the tech road. This time they’ve spiced it up by mixing late night snacking with music & an exclusive online experience from Blink 182. You buy [...]

Continue reading...

Zugara: Augmented Reality Social Shopping App

24. June 2009

3 Comments

I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality of [...]

Continue reading...

Transformers Launches Augmented Reality App

18. June 2009

3 Comments

Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity [...]

Continue reading...

Augmented Reality “Ride My Star” Video

3. June 2009

1 Comment

It’s a booming trend, so here is another great Augmented Reality Project, this time for Julian Perretta’s “Ride My Star” and created by Devilfish, Blacionica with development by Zerofractal. This was produced to help launch the new song with a little extra buzz! Love the story book type of animation here. It falls short in terms of functionality and [...]

Continue reading...