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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014

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Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Oculus Rift VR: The Gender Swap Experiment

4. February 2014

18 Comments

So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call [...]

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Land Rover: Blippar Powered Sensory Overdrive

22. January 2014

33 Comments

Here’s something a little different from Land Rover, with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology to allow people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign. The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as [...]

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Google Glass: Race Yourself Fitness App

19. January 2014

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Here it comes, the wave of Google Glass apps that attempt to make these wearable devices useful! I’m not quite sure that Google Glass would be that great to run around in, but hey, if it is, this could be a bit of fun… The Race Yourself App attempts to motivate you, with Zombies, Virtual [...]

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HUDWAY AR App: Drive Safely

7. November 2013

38 Comments

Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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The Wolverine Experience: Kinect Powered Kiosk

20. August 2013

26 Comments

Comic-Con as you guys probably know, is an epic nerd fest with events around the world. So what better to get them excited about the new Wolverine movie, than placing huge interactive, Kinect powered gaming kiosks at each of the Comic-Con locations from Brazil to India and everything in between, where fans can put themselves [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

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Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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Fracture IO: A New Kind of Photo Booth

3. July 2013

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Fracture IO is a new form of Photo Booth, an installation to create generative, 3D animated artwork based on the form of the human body. This installation was unveiled at the One Show Awards celebration at the Bowery Hotel in New York recently… Fracture IO lets users generate asbtract sculptures in real-time using what seems [...]

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Dekko: Augmented Reality Operating System

18. June 2013

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There has been so much hype about ‘Augmented Reality’ over the last few years, and to be honest, I’ve not yet seen a single example or prototype that REALLY delivers on what Augmented Reality technology has promised us for so long… Maybe it’s just not how people want to experience the world, but either way, [...]

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LEGO Story Builder: Augmented Reality App

7. April 2013

4 Comments

Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

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Sony: AR Headphone Music Festival

17. February 2013

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Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]

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LEGO: Brickmented Reality Holiday Campaign

3. February 2013

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I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]

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Tokyo Newspaper: AR Reader App For Kids

29. January 2013

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The Tokyo Newspaper is suffering the same fate as many other leading city papers around the world, and the guys at Dentsu Tokyo have been trying to find new ways for the paper to connect with readers, when they came up with this, an Augmented Reality Reader app for kids, bringing a little extra life [...]

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McDonald’s: TrackMyMacca’s App

17. January 2013

10 Comments

Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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Hyundai i30: A New Type of Virtual Test Drive

27. November 2012

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We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a [...]

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