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The Martian VR Experience Case Study
Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen. The Martian VR challenged players with an adventure on mars, perhaps even a daring [...]
Continue reading...Survios: Immersive Virtual Reality Game Demo
21. February 2016
Welcome to Survios, with $4m in funding, this is perhaps the world’s most immersive 360 degree, virtual reality first person shooter game, where you become the player in the game in almost actual reality, complete with hand-held controls so you can light-sabre, sword, shoot or bow-and-arrow people at will. Twisting, turning, jumping and just about [...]
Continue reading...Meet The Family: A VR Short Film Experience
1. November 2015
How about this VR film just for Halloween, created by the award winning production studio, Exzeb, and supported by UNIT9 Presents, have together, launched a new immersive (and slightly weird!) VR film experience that takes you on a journey into the lives and minds of a creepy, cryptic virtual family. “Meet The Family” showcases true [...]
Continue reading...Disney: Augmented Reality Colouring Books
14. October 2015
Disney Research Labs has been working on some pretty cool tech that might well create the future of colouring in books, where live texturing of 3D Augmented Reality Characters becomes a possibility as kids around the world colour in on paper. With this, Disney have developed a “deformable” surface tracking method that uses a new [...]
Continue reading...Microsoft HoloLens: Hologram Demo Video
24. January 2015
While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware! Microsoft HoloLens has [...]
Continue reading...GAP: Play Your Stripes With Augmented Reality
17. November 2014
As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]
Continue reading...Union Station: Augmented Reality History Tours
30. October 2014
Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]
Continue reading...Orange: It’s Time To Meet Your FutureSelf
7. October 2014
If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]
Continue reading...Ralph Lauren: 4D Holographic Fashion Show
16. September 2014
So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in [...]
Continue reading...Into The Storm: Augmented Reality AdShel Ad
3. September 2014
A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]
Continue reading...Afterguard: Heads Up Display Glasses
21. April 2014
Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...]
Continue reading...Pepsi Max: Augmented Reality Bus Shelter Ad
23. March 2014
Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]
Continue reading...Oculus Rift VR: The Gender Swap Experiment
4. February 2014
So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call [...]
Continue reading...Land Rover: Blippar Powered Sensory Overdrive
22. January 2014
Here’s something a little different from Land Rover, with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology to allow people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign. The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as [...]
Continue reading...Google Glass: Race Yourself Fitness App
19. January 2014
Here it comes, the wave of Google Glass apps that attempt to make these wearable devices useful! I’m not quite sure that Google Glass would be that great to run around in, but hey, if it is, this could be a bit of fun… The Race Yourself App attempts to motivate you, with Zombies, Virtual [...]
Continue reading...HUDWAY AR App: Drive Safely
7. November 2013
Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]
Continue reading...The Wolverine Experience: Kinect Powered Kiosk
20. August 2013
Comic-Con as you guys probably know, is an epic nerd fest with events around the world. So what better to get them excited about the new Wolverine movie, than placing huge interactive, Kinect powered gaming kiosks at each of the Comic-Con locations from Brazil to India and everything in between, where fans can put themselves [...]
Continue reading...Medical Mirror: Reading Your Vital Signs
31. July 2013
Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]
Continue reading...Fracture IO: A New Kind of Photo Booth
3. July 2013
Fracture IO is a new form of Photo Booth, an installation to create generative, 3D animated artwork based on the form of the human body. This installation was unveiled at the One Show Awards celebration at the Bowery Hotel in New York recently… Fracture IO lets users generate asbtract sculptures in real-time using what seems [...]
Continue reading...Dekko: Augmented Reality Operating System
18. June 2013
There has been so much hype about ‘Augmented Reality’ over the last few years, and to be honest, I’ve not yet seen a single example or prototype that REALLY delivers on what Augmented Reality technology has promised us for so long… Maybe it’s just not how people want to experience the world, but either way, [...]
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