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Union Station: Augmented Reality History Tours

30. October 2014

15 Comments

Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Orange: It’s Time To Meet Your FutureSelf

7. October 2014

32 Comments

If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]

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Ralph Lauren: 4D Holographic Fashion Show

16. September 2014

16 Comments

So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in [...]

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Into The Storm: Augmented Reality AdShel Ad

3. September 2014

27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]

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Afterguard: Heads Up Display Glasses

21. April 2014

19 Comments

Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Oculus Rift VR: The Gender Swap Experiment

4. February 2014

18 Comments

So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call [...]

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Land Rover: Blippar Powered Sensory Overdrive

22. January 2014

33 Comments

Here’s something a little different from Land Rover, with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology to allow people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign. The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as [...]

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Google Glass: Race Yourself Fitness App

19. January 2014

33 Comments

Here it comes, the wave of Google Glass apps that attempt to make these wearable devices useful! I’m not quite sure that Google Glass would be that great to run around in, but hey, if it is, this could be a bit of fun… The Race Yourself App attempts to motivate you, with Zombies, Virtual [...]

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HUDWAY AR App: Drive Safely

7. November 2013

38 Comments

Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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The Wolverine Experience: Kinect Powered Kiosk

20. August 2013

26 Comments

Comic-Con as you guys probably know, is an epic nerd fest with events around the world. So what better to get them excited about the new Wolverine movie, than placing huge interactive, Kinect powered gaming kiosks at each of the Comic-Con locations from Brazil to India and everything in between, where fans can put themselves [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

11 Comments

Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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Fracture IO: A New Kind of Photo Booth

3. July 2013

1 Comment

Fracture IO is a new form of Photo Booth, an installation to create generative, 3D animated artwork based on the form of the human body. This installation was unveiled at the One Show Awards celebration at the Bowery Hotel in New York recently… Fracture IO lets users generate asbtract sculptures in real-time using what seems [...]

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Dekko: Augmented Reality Operating System

18. June 2013

0 Comments

There has been so much hype about ‘Augmented Reality’ over the last few years, and to be honest, I’ve not yet seen a single example or prototype that REALLY delivers on what Augmented Reality technology has promised us for so long… Maybe it’s just not how people want to experience the world, but either way, [...]

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LEGO Story Builder: Augmented Reality App

7. April 2013

4 Comments

Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

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