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Microsoft HoloLens: Hologram Demo Video

24. January 2015

22 Comments

While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware! Microsoft HoloLens has [...]

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GAP: Play Your Stripes With Augmented Reality

17. November 2014

38 Comments

As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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Union Station: Augmented Reality History Tours

30. October 2014

41 Comments

Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Orange: It’s Time To Meet Your FutureSelf

7. October 2014

33 Comments

If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]

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Ralph Lauren: 4D Holographic Fashion Show

16. September 2014

16 Comments

So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in [...]

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Into The Storm: Augmented Reality AdShel Ad

3. September 2014

27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]

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Afterguard: Heads Up Display Glasses

21. April 2014

19 Comments

Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Oculus Rift VR: The Gender Swap Experiment

4. February 2014

18 Comments

So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call [...]

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Land Rover: Blippar Powered Sensory Overdrive

22. January 2014

33 Comments

Here’s something a little different from Land Rover, with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology to allow people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign. The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as [...]

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