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Aston Martin Rapide: Social ARG Film?

18. January 2011

11 Comments

By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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MINI Getaway ARG In Stockholm

2. November 2010

14 Comments

Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

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Dexter ARG Campaign Kicks Off Season 5

9. August 2010

4 Comments

Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it’s probably driven by events like Comic-Con where in 2010, the fith season of dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. Websites, blogs, forums, videos, twitter [...]

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Volvo: Subject60 AR Party Code Search

9. June 2010

2 Comments

Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Coke ARG: The Secret Is Out There

3. June 2010

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Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!). They’ve seeded a [...]

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Splinter Cell: Augmented Reality Game Launch

25. April 2010

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For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]

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Nike Grid: Experiential ARG Campaign

20. April 2010

14 Comments

I’ve been trying to track this video down for the last week to show everyone (finally succeeded), it’s called Nike Grid, an experiential campaign meets ARG about to be launched in London that is all about running. Street running, infact. The Grid is London, North, South East and West across 40 postcodes, the entirety is your gameboard. The [...]

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