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	<title>Digital Buzz Blog&#187; ARG Campaigns</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>Google Ingress: A Global Alternate Reality Game</title>
		<link>http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/</link>
		<comments>http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/#comments</comments>
		<pubDate>Sun, 18 Nov 2012 08:54:44 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Alternate Reality Game]]></category>
		<category><![CDATA[Google ARG]]></category>
		<category><![CDATA[Google Augmented Reality Game]]></category>
		<category><![CDATA[Google Campaigns Branded Content]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13049</guid>
		<description><![CDATA[I&#8217;m sure there are a few of you who&#8217;ve been waiting for this a long time, but here it is, Google&#8217;s brand new, global, Alternate Reality Game called &#8216;Ingress&#8217; which places you and your smartphone in the middle of a global mind control battle that you&#8217;ll fight out in real life, where ever you live&#8230; [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/scion-tc-augmented-reality-game/' rel='bookmark' title='Scion tC: Augmented Reality Game'>Scion tC: Augmented Reality Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/ubisoft-driver-ipad-augmented-reality-game/' rel='bookmark' title='Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game'>Ubisoft &#8220;Driver&#8221; Augmented Reality iPad2 Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/google-chrome-experiment-super-sync-sports-game/' rel='bookmark' title='Google Chrome: Super Sync Sports Mobile Game'>Google Chrome: Super Sync Sports Mobile Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Nike Golf 360 App: Track and Tune Your Game</title>
		<link>http://www.digitalbuzzblog.com/nike-ng360-golf-360-training-tracking-app/</link>
		<comments>http://www.digitalbuzzblog.com/nike-ng360-golf-360-training-tracking-app/#comments</comments>
		<pubDate>Mon, 28 May 2012 03:19:32 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[NG360]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Apps]]></category>
		<category><![CDATA[Nike Golf 360]]></category>
		<category><![CDATA[Nike Golf 360 iPhone App]]></category>
		<category><![CDATA[Nike Golf Apps]]></category>
		<category><![CDATA[Nike Golf Training App]]></category>
		<category><![CDATA[Nike Training Apps]]></category>
		<category><![CDATA[Nike+ Golf]]></category>
		<category><![CDATA[Training Apps]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11473</guid>
		<description><![CDATA[Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/game-the-future-of-golf-tracting-sharing-app/' rel='bookmark' title='GAME: The Future of Golf App'>GAME: The Future of Golf App</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-xbox-kinect-training-game/' rel='bookmark' title='Nike+ Xbox Kinect Training Game'>Nike+ Xbox Kinect Training Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nike-ng360-golf-360-training-tracking-app/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Nike-Golf-360-1.jpg" length="33751" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Nike-Golf-360-1.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Absolut Inspire: Augmented Reality Street Art</title>
		<link>http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/</link>
		<comments>http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/#comments</comments>
		<pubDate>Sat, 05 May 2012 09:10:19 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Art Installation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Absolut Inspire]]></category>
		<category><![CDATA[Absolut Inspire Augmented Reality]]></category>
		<category><![CDATA[Absolut Inspire Augmented Reality Street Art]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[Google Street Art]]></category>
		<category><![CDATA[Google Street View]]></category>
		<category><![CDATA[Google Street View Apps]]></category>
		<category><![CDATA[iPhone Apps]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11265</guid>
		<description><![CDATA[Check out this Future Lions 2012 entry by Iris Gavric &#038; Daniel Otterbein&#8230; Proposed for Absolut Vodka, they&#8217;ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/augmented-reality-city-3d-glasses-required/' rel='bookmark' title='Augmented Reality City 3D (Glasses Required!)'>Augmented Reality City 3D (Glasses Required!)</a></li>
<li><a href='http://www.digitalbuzzblog.com/absolut-vodka-drinkspiration/' rel='bookmark' title='Absolut Vodka: Drinkspiration'>Absolut Vodka: Drinkspiration</a></li>
<li><a href='http://www.digitalbuzzblog.com/nissan-370z-augmented-reality-website-ar/' rel='bookmark' title='Nissan 370Z Augmented Reality Website (AR)'>Nissan 370Z Augmented Reality Website (AR)</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/absolut-inspire-augmented-reality-street-art-app/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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		<item>
		<title>Magnum: Pleasure Hunt Across Amsterdam ARG</title>
		<link>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/</link>
		<comments>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 12:56:03 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[ARG Games]]></category>
		<category><![CDATA[Magnum]]></category>
		<category><![CDATA[Magnum ARG]]></category>
		<category><![CDATA[Magnum ARG Game]]></category>
		<category><![CDATA[Magnum Pleasure]]></category>
		<category><![CDATA[Magnum Pleasure Hunt Across The Internet]]></category>
		<category><![CDATA[Mobile ARG Games]]></category>
		<category><![CDATA[Pleasure Hunt ARG Game]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11106</guid>
		<description><![CDATA[We&#8217;ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you&#8217;ll need the augmented [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-the-internet/' rel='bookmark' title='Magnum Pleasure Hunt Across The Internet'>Magnum Pleasure Hunt Across The Internet</a></li>
<li><a href='http://www.digitalbuzzblog.com/magnum-pleasure-hunt-2-advergame/' rel='bookmark' title='Magnum: Pleasure Hunt 2 Advergame'>Magnum: Pleasure Hunt 2 Advergame</a></li>
<li><a href='http://www.digitalbuzzblog.com/mms-launch-online-easter-egg-hunt/' rel='bookmark' title='M&amp;M&#8217;s Launch Online Easter Egg Hunt'>M&#038;M&#8217;s Launch Online Easter Egg Hunt</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Magnum-Pleasure-Hunt-ARG.jpg" length="31939" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Magnum-Pleasure-Hunt-ARG.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Nike: Catch The Flash ARG</title>
		<link>http://www.digitalbuzzblog.com/nike-catch-the-flash-mobile-app-arg-experiential/</link>
		<comments>http://www.digitalbuzzblog.com/nike-catch-the-flash-mobile-app-arg-experiential/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 20:10:23 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Branded Apps]]></category>
		<category><![CDATA[Branded ARG]]></category>
		<category><![CDATA[Catch The Flash ARG]]></category>
		<category><![CDATA[Digital Campaign]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike ARG]]></category>
		<category><![CDATA[Nike Catch The Flash]]></category>
		<category><![CDATA[Nike Catch The Flash Campaign]]></category>
		<category><![CDATA[Nike Chase The Flash]]></category>
		<category><![CDATA[Nike Digital Campaigns]]></category>
		<category><![CDATA[Nike Flash Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9574</guid>
		<description><![CDATA[Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance&#8217;s Urban Dash, this time it&#8217;s Nike&#8217;s turn, with a twist, in the &#8220;Catch The Flash&#8221; ARG in Vienna, Austria. This time it wasn&#8217;t just a virtual [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/nike-take-mokum-graffiti-challenge-case-study/' rel='bookmark' title='Nike+ Graffiti Challenge Case Study'>Nike+ Graffiti Challenge Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-building-twist-interactive-projection-mapping/' rel='bookmark' title='Nike Building Twist: Projection Mapping Event'>Nike Building Twist: Projection Mapping Event</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-chosen-video-contest/' rel='bookmark' title='Nike Chosen: Video Contest'>Nike Chosen: Video Contest</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nike-catch-the-flash-mobile-app-arg-experiential/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Nike-Catch-The-Flash.jpg" length="18967" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Nike-Catch-The-Flash.jpg" width="352" height="352" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Swedish Post: Sweden&#8217;s Safest Hands Challenge</title>
		<link>http://www.digitalbuzzblog.com/swedish-post-swedens-safest-hands-augmented-reality-challenge-app/</link>
		<comments>http://www.digitalbuzzblog.com/swedish-post-swedens-safest-hands-augmented-reality-challenge-app/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 14:07:12 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Augmented Reality Gaming]]></category>
		<category><![CDATA[Augmented Reality Gaming App]]></category>
		<category><![CDATA[Branded iPhone Apps]]></category>
		<category><![CDATA[iPhone App Campaigns]]></category>
		<category><![CDATA[Location Based Gaming]]></category>
		<category><![CDATA[Sweden's Safest Hands Campaign]]></category>
		<category><![CDATA[Swedish Post]]></category>
		<category><![CDATA[Swedish Post Campaigns]]></category>
		<category><![CDATA[Swedish Post Location Based Gaming]]></category>
		<category><![CDATA[Trygga Händer]]></category>
		<category><![CDATA[Trygga Händer App]]></category>
		<category><![CDATA[Trygga Händer iPhone App]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8761</guid>
		<description><![CDATA[Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called &#8220;Sweden&#8217;s Safest Hands&#8221; an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/swedish-post-parcel-memory-xmas-game/' rel='bookmark' title='Swedish Post: Parcel Memory Xmas Game'>Swedish Post: Parcel Memory Xmas Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-hands-on-challenge/' rel='bookmark' title='Volkswagen Hands on Challenge'>Volkswagen Hands on Challenge</a></li>
<li><a href='http://www.digitalbuzzblog.com/pringles-can-hands-banner-gold-cyber-lion-at-cannes-2009/' rel='bookmark' title='Pringles: Can Hands Banner (Gold Cyber Lion)'>Pringles: Can Hands Banner (Gold Cyber Lion)</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/swedish-post-swedens-safest-hands-augmented-reality-challenge-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>New Balance: Urban Dash Challenge ARG App</title>
		<link>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/</link>
		<comments>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 14:32:52 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Outdoor Campaigns]]></category>
		<category><![CDATA[Alternate Reality Campaigns]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[ARG Apps]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[iPhone Campaigns]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[New Balance Urban Dash App]]></category>
		<category><![CDATA[New Balance Urban Dash Campaign]]></category>
		<category><![CDATA[Urban Dash App]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8182</guid>
		<description><![CDATA[Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they&#8217;ve created the &#8220;Urban Dash&#8221; iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/new-balance-365-project/' rel='bookmark' title='New Balance: 365 Project'>New Balance: 365 Project</a></li>
<li><a href='http://www.digitalbuzzblog.com/new-balance-sneaker-projection-mapping/' rel='bookmark' title='New Balance: Sneaker Projection Mapping'>New Balance: Sneaker Projection Mapping</a></li>
<li><a href='http://www.digitalbuzzblog.com/facebook-plantlife-balance-campaign-app/' rel='bookmark' title='Facebook: Plant/Life Balance Campaign App'>Facebook: Plant/Life Balance Campaign App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Chromaroma: Gamifying London Transport</title>
		<link>http://www.digitalbuzzblog.com/chromaroma-gamifying-london-transport/</link>
		<comments>http://www.digitalbuzzblog.com/chromaroma-gamifying-london-transport/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 13:58:09 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Alternate]]></category>
		<category><![CDATA[Alternate Reality Games]]></category>
		<category><![CDATA[ARG Games]]></category>
		<category><![CDATA[Chromaroma]]></category>
		<category><![CDATA[Chromaroma Gamifying London Transport]]></category>
		<category><![CDATA[Chromaroma London]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Mudlark]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6563</guid>
		<description><![CDATA[To kick it off&#8230; Think of Chromaroma as an automated version Foursquare for public transport in London! Weird right? Well, maybe not&#8230; Public transport is one of those things you use every day with out thinking and its often the most boring part of your day, so what if you could be part of an [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/glue-london-tweet-a-wish-for-charity-this-christmas/' rel='bookmark' title='Glue London: Tweet A Wish For Charity'>Glue London: Tweet A Wish For Charity</a></li>
<li><a href='http://www.digitalbuzzblog.com/royal-london-hospital-interactive-installation/' rel='bookmark' title='Royal London Hospital: Interactive Installation'>Royal London Hospital: Interactive Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/b-reel-london-rd-projects-party-2011/' rel='bookmark' title='B-Reel London Prototype Projects Party 2011'>B-Reel London Prototype Projects Party 2011</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/chromaroma-gamifying-london-transport/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Splinter Cell: World&#8217;s First Layar AR game</title>
		<link>http://www.digitalbuzzblog.com/splinter-cell-worlds-first-layar-ar-game/</link>
		<comments>http://www.digitalbuzzblog.com/splinter-cell-worlds-first-layar-ar-game/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 13:45:28 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Alternate Reality Game]]></category>
		<category><![CDATA[AR Games]]></category>
		<category><![CDATA[Game Launch Campaigns]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[Layar Campaigns]]></category>
		<category><![CDATA[Splinter Cell Alternate Reality Game]]></category>
		<category><![CDATA[Splinter Cell Conviction Alternate Reality Game]]></category>
		<category><![CDATA[Ubisoft]]></category>
		<category><![CDATA[Ubisoft Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6109</guid>
		<description><![CDATA[Here is an interesting take on alternate reality campaigns. For the launch of the latest Tom Clancy game, Splinter Cell Conviction, UBISOFT teamed up with Layar to create the worlds first AR game on the popular Augmented Reality iPhone platform called Layar. The game challenged players (and the media) to follow clues that were delivered [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/splinter-cell-augmented-reality-game-launch/' rel='bookmark' title='Splinter Cell: Augmented Reality Game Launch'>Splinter Cell: Augmented Reality Game Launch</a></li>
<li><a href='http://www.digitalbuzzblog.com/virgin-blue-9th-birthday-worlds-biggest-game-of-pass-the-parcel-campaign/' rel='bookmark' title='VirginBlue: Worlds Biggest Pass The Parcel Game'>VirginBlue: Worlds Biggest Pass The Parcel Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/cannonballz-augmented-reality-game/' rel='bookmark' title='Cannonballz: Augmented Reality Game'>Cannonballz: Augmented Reality Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/splinter-cell-worlds-first-layar-ar-game/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Aston Martin Rapide: Social ARG Film?</title>
		<link>http://www.digitalbuzzblog.com/aston-martin-rapide-social-arg-film/</link>
		<comments>http://www.digitalbuzzblog.com/aston-martin-rapide-social-arg-film/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 14:09:35 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Webisodes]]></category>
		<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Aston Martin Digital Campaign]]></category>
		<category><![CDATA[Aston Martin Rapide]]></category>
		<category><![CDATA[Aston Martin Rapide True Power Should Be Shared]]></category>
		<category><![CDATA[Aston Martin Social Campaign]]></category>
		<category><![CDATA[True Power Should Be Shared Campaign]]></category>
		<category><![CDATA[True Power Should Be Shared Video]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5622</guid>
		<description><![CDATA[By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It&#8217;s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/ashley-martin-bring-it-back-campaign/' rel='bookmark' title='Ashley &amp; Martin: Bring It Back Campaign'>Ashley &#038; Martin: Bring It Back Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/tourism-australia-new-years-eve-social-film/' rel='bookmark' title='Tourism Australia: New Years Eve Social Film'>Tourism Australia: New Years Eve Social Film</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-the-film-room-case-study-video/' rel='bookmark' title='Nike: The Film Room Case Study'>Nike: The Film Room Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/aston-martin-rapide-social-arg-film/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>MINI Getaway ARG In Stockholm</title>
		<link>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/</link>
		<comments>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 13:33:05 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Alternate Reality Games]]></category>
		<category><![CDATA[Alternate Reality Gaming]]></category>
		<category><![CDATA[MINI Alternate Reality Game]]></category>
		<category><![CDATA[MINI Alternate Reality Game Stockholm]]></category>
		<category><![CDATA[MINI ARG Campaign]]></category>
		<category><![CDATA[MINI Digital Campaigns]]></category>
		<category><![CDATA[MINI Getaway]]></category>
		<category><![CDATA[MINI Getaway ARG]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5140</guid>
		<description><![CDATA[Every now and then you come across a campaign idea that&#8217;s seriously cool, and those ideas can&#8217;t always be Old Spice&#8230; But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/mini-fan-the-flame-mini-fan-the-flame-social-installation/' rel='bookmark' title='MINI: Fan The Flame Social Installation'>MINI: Fan The Flame Social Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/mini-psychic-roadster-ads-that-know-your-future/' rel='bookmark' title='MINI Psychic: Ads That Know Your future'>MINI Psychic: Ads That Know Your future</a></li>
<li><a href='http://www.digitalbuzzblog.com/mini-clubman-viral-ad-fake/' rel='bookmark' title='MINI Clubman Viral Ad &#8220;Fake&#8221;'>MINI Clubman Viral Ad &#8220;Fake&#8221;</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Dexter ARG Campaign Kicks Off Season 5</title>
		<link>http://www.digitalbuzzblog.com/dexter-arg-campaign-season-5/</link>
		<comments>http://www.digitalbuzzblog.com/dexter-arg-campaign-season-5/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 12:05:35 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[ARG Campaign For Dexter]]></category>
		<category><![CDATA[ARG Games]]></category>
		<category><![CDATA[Dexter]]></category>
		<category><![CDATA[Dexter ARG Campaign]]></category>
		<category><![CDATA[Dexter Season 5 ARG Game]]></category>
		<category><![CDATA[Showtime]]></category>
		<category><![CDATA[Showtime ARG Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=4583</guid>
		<description><![CDATA[Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it&#8217;s probably driven by events like Comic-Con where in 2010, the fith season of dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. Websites, blogs, forums, videos, twitter [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/curacao-treasure-hunt-competition-campaign/' rel='bookmark' title='Curacao Treasure Hunt Competition &amp; Campaign'>Curacao Treasure Hunt Competition &#038; Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/' rel='bookmark' title='Jimmy Choo Foursquare Treasure Hunt'>Jimmy Choo Foursquare Treasure Hunt</a></li>
<li><a href='http://www.digitalbuzzblog.com/ispy-levis-twitter-campaign-case-study/' rel='bookmark' title='Ispy Levi&#8217;s Twitter Campaign Case Study'>Ispy Levi&#8217;s Twitter Campaign Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/dexter-arg-campaign-season-5/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volvo: Subject60 AR Party Code Search</title>
		<link>http://www.digitalbuzzblog.com/volvo-subject60-augmented-reality-party-code-search/</link>
		<comments>http://www.digitalbuzzblog.com/volvo-subject60-augmented-reality-party-code-search/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 14:26:40 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Augmented Reality Campaigns]]></category>
		<category><![CDATA[Augmented Reality Party]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[LAYAR Browser]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Volvo S60]]></category>
		<category><![CDATA[Volvo Subject 60 Code Search]]></category>
		<category><![CDATA[Volvo Subject60 Party]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=4199</guid>
		<description><![CDATA[Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the &#8220;naughty&#8221; new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/volvo-augmented-reality-x-ray-ipad-app/' rel='bookmark' title='Volvo: Augmented Reality X-Ray iPad App'>Volvo: Augmented Reality X-Ray iPad App</a></li>
<li><a href='http://www.digitalbuzzblog.com/missing-children-the-social-search-party/' rel='bookmark' title='Missing Children: The Social Search Party'>Missing Children: The Social Search Party</a></li>
<li><a href='http://www.digitalbuzzblog.com/volvo-trucks-the-ballerina-stunt-viral/' rel='bookmark' title='Volvo Trucks: The Ballerina Stunt Viral'>Volvo Trucks: The Ballerina Stunt Viral</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volvo-subject60-augmented-reality-party-code-search/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Coke ARG: The Secret Is Out There</title>
		<link>http://www.digitalbuzzblog.com/coke-arg-the-secret-is-out-there/</link>
		<comments>http://www.digitalbuzzblog.com/coke-arg-the-secret-is-out-there/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:12:04 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[ARG Campaign]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Coca Cola ARG]]></category>
		<category><![CDATA[Coke ARG]]></category>
		<category><![CDATA[Coke ARG Game]]></category>
		<category><![CDATA[Coke Secret]]></category>
		<category><![CDATA[Coke Secret Is Out There]]></category>
		<category><![CDATA[Coke Secret Recipe ARG]]></category>
		<category><![CDATA[Doc Pemberton]]></category>
		<category><![CDATA[Doctor Pemberton]]></category>
		<category><![CDATA[The Secret Is Out There]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=4172</guid>
		<description><![CDATA[Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!). They&#8217;ve seeded a [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/coke-zero-tron-livecycle-arg-iphone-app/' rel='bookmark' title='Coke Zero: TRON LiveCycle ARG iPhone App'>Coke Zero: TRON LiveCycle ARG iPhone App</a></li>
<li><a href='http://www.digitalbuzzblog.com/coke-zero-social-facial-profiler/' rel='bookmark' title='Coke Zero: Social Facial Profiler'>Coke Zero: Social Facial Profiler</a></li>
<li><a href='http://www.digitalbuzzblog.com/coke-zero-impossible-made-possible-digital-campaign-website/' rel='bookmark' title='Coke Zero: Impossible Made Possible'>Coke Zero: Impossible Made Possible</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/coke-arg-the-secret-is-out-there/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Splinter Cell: Augmented Reality Game Launch</title>
		<link>http://www.digitalbuzzblog.com/splinter-cell-augmented-reality-game-launch/</link>
		<comments>http://www.digitalbuzzblog.com/splinter-cell-augmented-reality-game-launch/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 14:24:59 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Augmented Reality Games]]></category>
		<category><![CDATA[Blutarsky]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[Mobile Augmented Reality]]></category>
		<category><![CDATA[Mobile Augmented Reality Games]]></category>
		<category><![CDATA[Muzar]]></category>
		<category><![CDATA[Operation SC Revelation]]></category>
		<category><![CDATA[Splinter Cell]]></category>
		<category><![CDATA[Splinter Cell Conviction]]></category>
		<category><![CDATA[Splinter Cell Conviction Operation SC Revelation]]></category>
		<category><![CDATA[Ubisoft]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=3849</guid>
		<description><![CDATA[For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/splinter-cell-worlds-first-layar-ar-game/' rel='bookmark' title='Splinter Cell: World&#8217;s First Layar AR game'>Splinter Cell: World&#8217;s First Layar AR game</a></li>
<li><a href='http://www.digitalbuzzblog.com/atts-augmented-reality-banner-game/' rel='bookmark' title='AT&amp;T&#8217;s Augmented Reality Banner Game'>AT&#038;T&#8217;s Augmented Reality Banner Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/cannonballz-augmented-reality-game/' rel='bookmark' title='Cannonballz: Augmented Reality Game'>Cannonballz: Augmented Reality Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/splinter-cell-augmented-reality-game-launch/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Nike Grid: Experiential ARG Campaign</title>
		<link>http://www.digitalbuzzblog.com/nike-grid-experiential-campaign-london/</link>
		<comments>http://www.digitalbuzzblog.com/nike-grid-experiential-campaign-london/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 13:20:38 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Experiential Campaigns]]></category>
		<category><![CDATA[Nike Grid]]></category>
		<category><![CDATA[Nike Grid Campaign]]></category>
		<category><![CDATA[Nike Grid London]]></category>
		<category><![CDATA[Nike Grid London Campaign]]></category>
		<category><![CDATA[The Nike Grid Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=3805</guid>
		<description><![CDATA[I&#8217;ve been trying to track this video down for the last week to show everyone (finally succeeded), it&#8217;s called Nike Grid, an experiential campaign meets ARG about to be launched in London that is all about running. Street running, infact. The Grid is London, North, South East and West across 40 postcodes, the entirety is your gameboard. The [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/the-smart-grid-campaign-website-by-ge/' rel='bookmark' title='The Smart Grid Campaign Website By GE'>The Smart Grid Campaign Website By GE</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-take-mokum-graffiti-challenge-case-study/' rel='bookmark' title='Nike+ Graffiti Challenge Case Study'>Nike+ Graffiti Challenge Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/adidas-ready-to-run-experiential-campaign/' rel='bookmark' title='adidas: Ready to Run Experiential Campaign'>adidas: Ready to Run Experiential Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nike-grid-experiential-campaign-london/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
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