Archive | ARG Campaigns RSS feed for this section

Virgin Mobile: Game of Phones ARG Campaign

18. November 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Google Ingress: A Global Alternate Reality Game

18. November 2012

6 Comments

I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

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Nike Golf 360 App: Track and Tune Your Game

28. May 2012

1 Comment

Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]

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Absolut Inspire: Augmented Reality Street Art

5. May 2012

17 Comments

Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]

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Magnum: Pleasure Hunt Across Amsterdam ARG

22. April 2012

4 Comments

We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented [...]

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Nike: Catch The Flash ARG

12. December 2011

3 Comments

Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance’s Urban Dash, this time it’s Nike’s turn, with a twist, in the “Catch The Flash” ARG in Vienna, Austria. This time it wasn’t just a virtual [...]

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Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

2 Comments

Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

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New Balance: Urban Dash Challenge ARG App

10. August 2011

4 Comments

Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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Chromaroma: Gamifying London Transport

19. April 2011

6 Comments

To kick it off… Think of Chromaroma as an automated version Foursquare for public transport in London! Weird right? Well, maybe not… Public transport is one of those things you use every day with out thinking and its often the most boring part of your day, so what if you could be part of an [...]

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Splinter Cell: World’s First Layar AR game

5. March 2011

4 Comments

Here is an interesting take on alternate reality campaigns. For the launch of the latest Tom Clancy game, Splinter Cell Conviction, UBISOFT teamed up with Layar to create the worlds first AR game on the popular Augmented Reality iPhone platform called Layar. The game challenged players (and the media) to follow clues that were delivered [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

11 Comments

By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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MINI Getaway ARG In Stockholm

2. November 2010

14 Comments

Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

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Dexter ARG Campaign Kicks Off Season 5

9. August 2010

4 Comments

Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it’s probably driven by events like Comic-Con where in 2010, the fith season of dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. Websites, blogs, forums, videos, twitter [...]

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Volvo: Subject60 AR Party Code Search

9. June 2010

2 Comments

Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Coke ARG: The Secret Is Out There

3. June 2010

4 Comments

Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!). They’ve seeded a [...]

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