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MUSE: Play Draw Something For An Internship

20. March 2012

3 Comments

The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something! Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations [...]

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Xbox Kinect: Dancify Yourself Mobile App

23. January 2012

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There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and [...]

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Crash Corsage: Wedding Crasher App For Pros

11. January 2012

1 Comment

There’s an app for that… Well, at least there is just about to be, with the impending launch of “Crash Corsage“, a new mobile app designed to help you find and crash weddings where ever you are, while adding a gamification layer so you can compete to be the world’s best wedding crasher. The app [...]

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Mercedes-Benz: Augmented Reality Accessories

2. January 2012

13 Comments

Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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KLM: The Passport Movie App

15. December 2011

3 Comments

KLM have really be stepping up their digital over the last year or so, and here is the next addition, the KLM Passport App, a really good branded app that turns people’s journeys into inspiring movies that can be shared with friends and family. Users can choose a theme, select their favourite photos and videos, [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

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Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

7 Comments

Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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CLOO: The Community Loo Finder App

4. September 2011

2 Comments

Oh dear… There’s an app for that! Well, now I’ve pretty much seen them all. CLOO’ is the new socially connected community based toilet finder app, designed to help you avoid dirty public toilets by finding private toilets in your social network that you can pay to use. It works with people registering their Loo’s [...]

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Touchanote: NFC Technology Meets Evernote

28. August 2011

5 Comments

Hands up if you use Evernote? Now keep it up if you have a NFC phone? Didn’t think so… BUT, that’s all going to change over the next 12-18 months, with hopefully (but don’t hold your breath) the iPhone 5 getting NFC and more and more Android devices to be rolling them out. Either way, [...]

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Introducing The Google Catalogs Tablet App

25. August 2011

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So I guess we have all probably been expecting this from Google… A Catalog app that aggregates the worlds leading brands and retailers under one little screen, providing a rich, interactive shopping experience, that will also deliver Google a whole new revenue stream The app allows you to flip through catalogue pages as you’d expect, [...]

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Cadbury Spots v Stripes Blippar AR Gaming App

24. August 2011

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Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]

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Volkswagen’s Augmented Reality App

29. July 2011

10 Comments

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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The Lynx Stream Mobile App

8. May 2011

7 Comments

Lynx have just launched a seriously cool new mobile app called the “Lynx Stream”. In true Lynx style, the app is built around your big nights out, more specifically the ones that you can’t remember! So, Lynx and the guys at Razorfish have created an app that tracks all your mobile activity on a night [...]

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Carlsberg “Unbottle Yourself” Campaign App

29. March 2011

7 Comments

Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]

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Beyond Earth Hour: iPhone and Android apps

7. March 2011

1 Comment

Earth Hour is just a few weeks away, and they are about to release a neat iPhone App to help extend the event beyond a single hour as part of “Beyond The Hour“. The app will provide users with the ability to explore the worlds pledges that have been submitted online or via the app, [...]

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