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Volkswagen Smileage: Socialising Road Trips App

11. March 2013

1 Comment

Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]

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Jameson Irish Whiskey: Playable AR Billboards

25. October 2012

9 Comments

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

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Justin Bieber Launches Album with Blippar

20. June 2012

3 Comments

How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]

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Virtual Exhibition: Paint Job

17. June 2012

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I love campaigns that use technology to offer a new angle on existing creative. This one is from Amsterdam based creative agency Brilliant after Breakfast and is a virtual art exhibition. They recently launched the ‘Paint Job’ campaign at the famous Rijksmuseum museum. Using the Layar Reality Browser app visitors could scan paintings with their [...]

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Parking Douche App: Real-Time Social Shaming

18. May 2012

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Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the [...]

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Introducing “LikeBelt” With NFC Based Sharing

15. April 2012

9 Comments

If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen. If you can get past [...]

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MUSE: Play Draw Something For An Internship

20. March 2012

3 Comments

The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for positions via Draw Something! Wannabe interns would join their “Drawsome Intern” game, choose levels and draw the most creative interpretations [...]

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Xbox Kinect: Dancify Yourself Mobile App

23. January 2012

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There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and [...]

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Crash Corsage: Wedding Crasher App For Pros

11. January 2012

1 Comment

There’s an app for that… Well, at least there is just about to be, with the impending launch of “Crash Corsage“, a new mobile app designed to help you find and crash weddings where ever you are, while adding a gamification layer so you can compete to be the world’s best wedding crasher. The app [...]

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Mercedes-Benz: Augmented Reality Accessories

2. January 2012

13 Comments

Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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KLM: The Passport Movie App

15. December 2011

3 Comments

KLM have really be stepping up their digital over the last year or so, and here is the next addition, the KLM Passport App, a really good branded app that turns people’s journeys into inspiring movies that can be shared with friends and family. Users can choose a theme, select their favourite photos and videos, [...]

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Macy’s: Believe-o-Magic AR Xmas Card App

13. November 2011

2 Comments

Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

7 Comments

Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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CLOO: The Community Loo Finder App

4. September 2011

2 Comments

Oh dear… There’s an app for that! Well, now I’ve pretty much seen them all. CLOO’ is the new socially connected community based toilet finder app, designed to help you avoid dirty public toilets by finding private toilets in your social network that you can pay to use. It works with people registering their Loo’s [...]

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Touchanote: NFC Technology Meets Evernote

28. August 2011

5 Comments

Hands up if you use Evernote? Now keep it up if you have a NFC phone? Didn’t think so… BUT, that’s all going to change over the next 12-18 months, with hopefully (but don’t hold your breath) the iPhone 5 getting NFC and more and more Android devices to be rolling them out. Either way, [...]

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