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Volkswagen: Eyes On The Road Cinema Stunt

9. June 2014

24 Comments

With mobile phones becoming the number one killer on roads around the world, Volkswagen have stepped up to the plate in China, with these stunts at Cinema’s in Beijing. A driving ad starts on screen, an endless, straight, slightly boring road appears for the driver… Until the crucial moment, when a close-range mobile broadcasting device [...]

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Beck’s Beer: World’s First Playable Music Posters

19. May 2014

12 Comments

Check out these playable music posters from Beck’s Beer, where they’ve hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster. While Beck’s are claiming it’s a world first, it’s probably not, there was the spotify one, plus this playable sonic poster [...]

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Coca-Cola: The Invisible Vending Machine

17. February 2014

25 Comments

Over the last couple of years we have seen lots of vending machine ideas. Some of them were smart but the rest was just ordinary. For the past Valentine’s Day Coca-Cola found another way to surprise us with their mighty happiness spreading machines. This time they madeĀ ”The Invisible Vending Machine”, which became visible only to [...]

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ASICS: The Ultimate Treadmill Challenge

6. November 2013

23 Comments

Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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Constellaction: The Light Chain Installation

14. October 2013

28 Comments

This is seriously cool. Light Chains or Waves that connect with and activate the pyramid object next to it. Constellaction is an audio/visual installation featuring tetrahedron-shaped (ok I’ll just keep calling it a Pyramid) object’s that emit light and noise when triggered by other light. So when you place a whole batch of these little [...]

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Coca-Cola: Meet The Social Robot

19. August 2013

32 Comments

Imagine a robot avatar that participates in activities for you, when you can’t actually be there in person… Meet Coca-Cola’s Social Robot, that allowed teenagers in Israel to join in the fun of the Coca-Cola Summer Love Festival, from their computers at home… The Social Robots allowed teenagers to virtually walk around the festival by [...]

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Castle Lite Beer: Mind Reading Beer Machine

19. August 2013

25 Comments

Beer vending machines? Sure, but how about a Mind Reading Beer Pouring Machine? Yeah, here it is, created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours! Pu,ping out hundreds of [...]

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Samsung S4: The Stare Challenge

7. July 2013

3 Comments

The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

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Heineken: The Negotiation Stunt

22. May 2013

2 Comments

I love this stunt from Heineken, which sees guys trying to convince their female partners to spend $1899 on two plastic stadium chairs, in order to win a trip to London for the UEFA Champions League finals… (thanks Dean!)

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Antarctica Beer: Turning Beer into Train Tickets

15. May 2013

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This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, [...]

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Kit Kat: Free No-WiFi Zone

26. April 2013

4 Comments

Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a [...]

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New York City: Recalling 1993

26. March 2013

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Here’s a killer ambient piece for the New Museum in NYC, who’ve just hijacked 5,000 pay phones across the city, with each recalling a piece of history from 1993, a time when NYC was undergoing significant change. Just call 1-855-FOR-1993 from any NYC pay phone to hear what was happening on that very block in [...]

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