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TESCO: Augmented Reality Print Ads
Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]
Continue reading...Lynx: Sexy Rugby Rules For World Cup
22. September 2011
Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]
Continue reading...Contagion: Real Bacteria Billboard Installation
12. September 2011
No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself! It’s a great take on a normally traditional space, and even though [...]
Continue reading...Newcastle Brown Ale: Shadow Art Installation
14. August 2011
Check out this creative billboard from Newcastle Brown Ale. Debuted in the Gaslamp district in San Diego from now until the end of September this shadow art installation represents the brand’s tag line “The lighter side of dark”. San Diego based agency Vitro created this shadow art installation using 3000 real-life Newcastle Brown Ale bottle [...]
Continue reading...The Verbalizer: Having Fun With Google Voice
26. June 2011
Our friends at Breakfast teamed up with Google to create something just a little bit fun to help with the launch of Google Voice, and they called it The Verbalizer. The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code [...]
Continue reading...Burger King: The “Whopper Lust” Challenge
16. June 2011
Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you have to do [...]
Continue reading...GagaVille: Lady Gaga’s FarmVille Campaign
22. May 2011
We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]
Continue reading...MAS Museum: Live Interactive Tour
20. May 2011
This is a great way to showcase the launch of the MAS museum in Antwerp (Flanders, Belgium). This virtual tour campaign was developed by Prophets for the MAS (a new museum in Antwerp) which opened it’s doors on 17 May this year. In order to introduce the MAS to the general public, it organised a [...]
Continue reading...Introducing The Google Chromebook
13. May 2011
Here comes Google’s big push for the new Chromebook, with the release of this quirky animation in the ever expanding demo video style they are becoming famous for. It’s kinda funny, looks great and presents in that almost infographic style that keeps you entertained all the way… Google launches the Chromebook on June 15, with [...]
Continue reading...Anti-Fur iAd Campaign From Austria
5. May 2011
I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe [...]
Continue reading...Budweiser “Poolball” Experiential Campaign
4. May 2011
I’ve got a few friends who’d do kill to get a game of this… Budweiser “Poolball” is a concept created by our friends at Ogilvy Agrentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. The [...]
Continue reading...“Saving Lives” Interactive Digital Billboard
19. April 2011
Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster [...]
Continue reading...The IKEA 365 Campaign Case Study
14. April 2011
It’s not directly digital, but cool none the less… Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough [...]
Continue reading...Skittles “Touch” YouTube Ads
2. April 2011
Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]
Continue reading...Volkswagen: Virtual Test Drive Inside Print Ad
13. March 2011
Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]
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9. October 2011
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