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Coca-Cola: The Social Media Gard

20. February 2014

33 Comments

This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart [...]

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The Dalí Museum: Staring Challenge App

18. February 2014

25 Comments

Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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Coca-Cola: The Invisible Vending Machine

17. February 2014

25 Comments

Over the last couple of years we have seen lots of vending machine ideas. Some of them were smart but the rest was just ordinary. For the past Valentine’s Day Coca-Cola found another way to surprise us with their mighty happiness spreading machines. This time they made ”The Invisible Vending Machine”, which became visible only to [...]

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Toyota: Try My Hybrid

9. February 2014

27 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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belVita: The Morning Win TrophyBot

4. February 2014

30 Comments

A little random, a little refreshing. belVita is a breakfast biscuit that gives you steady energy in the morning. So what comes out of that? A twitter campaign of course, designed to give people custom 3D printed trophies for the little things they do in the morning. The call them #MorningWin moments. The best tweets [...]

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Helly Hansen: First Tracks Powder Alarm App

20. January 2014

29 Comments

The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]

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Ajax Social Wipes: A Tool To Clean Up Your Feed

14. January 2014

36 Comments

If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

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IKEA: The Social Catalogue Campaign

13. January 2014

20 Comments

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]

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Coca-Cola: The Wrapping Paper Billboard

7. January 2014

17 Comments

Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper [...]

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Publicis: The More The Merrier Video Experience

4. January 2014

27 Comments

Before we kick off into 2014 posts for the new year, I thought we’d post this final and pretty cool Xmas card from Publicis, created by Bridget and the guys at DigitasLBi. They got geek on to create a facial detection algorithm that counts how many people watch the video at once, and #TheMoreTheMerrier is [...]

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SlideShare: Soap’s 14 Digital Trends for 2014

16. December 2013

36 Comments

Find the hottest digital trends for 2014, with this light hearted look at what SOAP Creative think will be the things everyone will be doing in digital next year! Bitcoins, wearable tech, more drones… you name it. It’s in here. We’ll pull more 2014 Digital Trend Predictions together shortly. Enjoy!

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Domino’s: Pizza Detecting Billboards

4. December 2013

29 Comments

In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]

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UN Women: The Autocomplete Truth Video

1. December 2013

26 Comments

Here is the follow on video to those great print ads for UN Women, showcasing the Google Autocomplete search results, and whilst this video is emotive, I really do feel it fell short, that print campaign was seriously powerful, and I think this video could have been too, but it’s just lacking the elements that [...]

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British Airways: Plane Detecting Billboards

21. November 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013

45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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