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UTEC: The Water Generator Billboard

12. March 2013

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The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]

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Qualcomm Mobile: Best Bus Stop Ever

26. February 2013

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A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]

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Sony: AR Headphone Music Festival

17. February 2013

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Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]

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Nokia: The Open Song Project

14. February 2013

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Interactive music videos are getting increasingly popular, more sophisticated and even more dynamic, so when Nokia went to launch the new Lumia 920 – it had to be done a little differently. Shot directly on the new smartphone’s HD camera, the campaign let users mix their own song, with the video to match and share [...]

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SizeYou Bookmarklet App: Find Your Perfect Fit

4. February 2013

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The Miami Ad School students are really stepping it up, and here is a great example from Alexander Norling & Sara Uhelski, who have created ‘Size You’. A Bookmarklet that once dragged into your browser bar, will automatically check your perfect clothing size on any online store, so you never have to return something you [...]

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Subaru EyeSight: Minicar Music Player Demo

6. January 2013

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Part ad. Part installation. Part awesome. This very cool feature demo from Subaru for their ‘EyeSight’ technology (which is basically a collision avoidance system powered by tiny depth sensitive cameras) where they’ve fitted a whole host of mini electric cars with the technology, along with weird but wonderful trigger sounds, and watched the scenario play [...]

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Red Bull Kluge: Ultimate Athlete Dominos

13. November 2012

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This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

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Buyral: The Professional Clicking Agency

10. November 2012

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This Buyral video has been kicking around for the last week and I’m sure you’ll all appreciate it! A spoof of how agencies from around the world get their YouTube videos to go Viral… Well, as you’ll see in this video, it’s just as you probably expected, with professional clicking networks the world over, using [...]

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Intel Discovered: An Xbox Kinect Advergame

5. November 2012

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There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]

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Jameson Irish Whiskey: Playable AR Billboards

25. October 2012

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Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

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SlideShare: What Is Digital Strategy?

24. October 2012

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It’s interesting to look at how a strategy brain works, more so, the transition of traditional strategists or other agency types who are getting into digital strategy… So, I thought it would be great to share this SlideShare presentation from my mate Julian Cole, who’s the digital strategy director at BBH in New York. The [...]

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Coke Zero: 70secs To Unlock The 007 In You

20. October 2012

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Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]

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Facebook Ad Campaign: Things That Connect Us

5. October 2012

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Here’s Facebook’s first advertising campaign, ‘The Things That Connect Us’ due to roll out to over 13 countries around the world, celebrating 1 billion users by looking back at the physical things that connect us, and how Facebook is now enabling the same. Essentially it’s a 90 second brand film, rather than an ad campaign, [...]

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Grolsch Beer: Interactive Multi-Screen Ads

1. September 2012

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This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]

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Google Fiber: The Next Chapter of the Internet

29. July 2012

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So you’ve probably heard that Google is launching its own Fibre network in Kansas City, well here it is, with Google starting to ramp up information around the massive project, starting with this video, Introducing Google Fiber: The Next Chapter of the Internet, upping Internet speeds by upto 100x. The installation is of course real, [...]

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