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Intel: How We Keep Stephen Hawking Talking

8. December 2014

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In early 2015, Intel will release to the public, with open access, a new assisted communications platform that will help over 3 million people globally with disabilities, communicate with the world. And today, Intel demonstrated for the first time with Professor Stephen Hawking, that very platform, after spending the last few years together developing the [...]

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Facebook Creates Series of ‘Just In Case Studies’

7. December 2014

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Created for when you need them most, Facebook ‘Just In Case Studies’ are slightly humorous, short video pieces that become almost tutorials, in the fact they will show you how to use some of the more delicate features of Facebook, with an interesting story that you’ve probably experienced yourself, wrapped around it. Like how to [...]

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Pepsi Max: 3D Projection Time Tunnel Portal

6. December 2014

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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]

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Durex Launches World’s First Dual Screen Ad

30. November 2014

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DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of people having some fun… as the film shows you various couples getting a little hot/steamy through windows .etc But, if you’ve [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014

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Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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SlideShare: The SoDA 2H 2014 Digital Report

13. November 2014

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It’s november, so the annual SoDA 2H Digital Marketing Report is out on SlideShare, a 44 page report that covers some of the most important topics in the digital industry today, along with thought-leadership pieces, a cross-section of trends and campaign examples. Some of the latest trends covered in the 2H SoDA Digital Report are; [...]

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TAXI: The Vending Machine Project

12. November 2014

28 Comments

Vending machines have taken the advertising world by storm over the last 2 years. They’ve won at every award show on the planet, and taken out some of the most prestigious pieces of metal. So what are our expectations of a vending machine now? Will it use facial recognition to scan our faces for an [...]

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Reactvertising: Real-Time Advertising Agencies

5. November 2014

23 Comments

Speed is everything in the new age of advertising agencies, it’s all about real-time content and less about thinking.. right?! With Reactvertising™ from Toronto ad agency john st, your brand will never miss another opportunity to own the conversation. By ignoring old school “thinking” paradigms in favour of “reactivism”, john st. is leaading the way [...]

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Honda and Youtube do interactive video right

3. November 2014

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While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like [...]

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Malaysia “A Minute of Silence” Mobile Campaign

3. November 2014

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With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence. The video above showcases the campaign and how [...]

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