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SlideShare: 2013 Cannes Lions Creative Review

16. July 2013

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Here’s a look at some of the emerging creative trends coming out of Cannes Lions 2013, with this SlideShare presentation titled ‘Risk The Idea’ it highlights that if you aren’t willing to take a risk on an idea, you’re likely to not make an impact in today’s creative landscape, let alone capture a lion! This [...]

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Dumb Ways To Die: The Campaign Case Study

15. July 2013

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You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

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Milk Carton 2.0: The Most Valuable Project

2. July 2013

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In 1979, missing persons were put on the backs of milk cartons… A lot of things have changed since then, but the tools we use to find them, from an awareness perspective, probably haven’t advanced as much as they should. Until now, with the ‘Milk Carton 2.0′ project, that sets out to define new ways [...]

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IBM: The Traffic Controller App ‘Future Lions’

30. June 2013

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Imagine if all the traffic on our roads could be automatically coordinated by an intelligent system… You’d save money, time, stress and so much more. So Introducing ‘Project Accel’ from IBM, as an entry into the 2013 Cannes Future Lions competition, ending up as one of the 5 winners! Project Accel comes in the form [...]

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Shag Marry Kill: The AdLand Edition

24. June 2013

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Remember that old game called ‘Shag Marry Kill’ you use to play as a teenager perhaps… Well, welcome to the AdLand Version, where it’s all a little more serious, but just as stupid all the same. The Shag Marry Kill AdLand version features all the very best ad-guys and ad-girls from around the world, well, [...]

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Embraer: The Floating Catalogue

14. June 2013

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You know catalogues are dead when people have to resort to this to get traction! Introducing the floating catalogue for Embraer, the 3rd largest aeroplane manufacturer in the world, a high-end catalogue specifically for high rollers considering private jets for their corporations. The Catalogue has an electro magnetic base that when turned on, powers the [...]

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NIVEA: Solar Powered iPhone Charger Print Ad

5. June 2013

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This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products… Whilst this is completely genius as a utility, I’m actually pretty confused as to how/why it relates to NIVEA’s sun protection [...]

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#OccupyGezi: Crowd-funded NY Times ad

4. June 2013

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“From the Citizens of Turkey: The violent response to a peaceful protest to save Istanbul’s Gezi Park symbolizes an autocratic government’s increasing encroachment on the civil rights of the country’s citizens. We hope for a new dialogue—one that can restore the trust of Turkish citizens in a government that positioned Turkey as a global economic [...]

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Coca-Cola: The Sharing Can

3. June 2013

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What a brilliant idea. A Coca-Cola Can that you can break apart and share! As part of the ongoing ‘Share Happiness/Open Happiness’ creative platforms, Coca-Cola has come up with a brilliant idea, a Coca-Cola can that you can twist to separate, creating 2 mini-cans ready to be shared!

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Heineken: The Negotiation Stunt

22. May 2013

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I love this stunt from Heineken, which sees guys trying to convince their female partners to spend $1899 on two plastic stadium chairs, in order to win a trip to London for the UEFA Champions League finals… (thanks Dean!)

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ORPHEA: The Insect Trapping Billboard

12. May 2013

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Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be [...]

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Only For Children: Child Abuse Ad Shell

8. May 2013

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Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, [...]

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Kit Kat: Free No-WiFi Zone

26. April 2013

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Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a [...]

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Volkswagen: The Automatic Skip Ad on YouTube

23. April 2013

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Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]

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Maes Belgian Beer: The Free Beer Campaign

14. April 2013

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Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

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