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World’s first Facebook timeline campaign (video)
Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. Our friends at McCann Digital created us this video showcasing a gentle scroll through the drug addicted guys life, one side on drugs, the [...]
Continue reading...IKEA: The Facebook Fan Sleepover
4. January 2012
For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]
Continue reading...Tourism Australia: New Years Eve Social Film
2. January 2012
Happy New Year to everyone who has enjoyed and supported Digital Buzz this year! In tribute I thought I’d post this nice short film created by Tourism Australia showcasing what a NYE event in Sydney means to people, and because I live in Sydney, I’m biased, and couldn’t agree more. The film features people sourced [...]
Continue reading...Microsoft Disco Breaker: IE9 HTML5 Experience
29. December 2011
Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]
Continue reading...Google India Tanjore: Bringing Back Ancient Art
26. December 2011
This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]
Continue reading...Jell-O: Facial Recognition Sampling Machine
25. December 2011
To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]
Continue reading...Google Plus Ad: The Muppets
24. December 2011
One of the bigger launch stunts that Google pulled off for Google+ was the live hangouts with “The Muppets” who put on about 40,000 followers in pretty quick time and it looks like round 2 is on, with Google just launching a new TVC for Google+ Hangouts featuring The Muppets rocking on in a pretty [...]
Continue reading...REI “Find Out NYC” Augmented Reality Ads
5. December 2011
REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]
Continue reading...Murat Paris: Interactive Jewellery Print Ads
27. November 2011
It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]
Continue reading...Samsung Vs Apple: The NextBigThing Ad
26. November 2011
It’s Saturday, so I thought I’d post up something a little fun for the weekend, the NextBigThing ad. It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been brave enough to have [...]
Continue reading...Amnesty International iAd: Slide to Unlock
12. November 2011
It looks like the “Slide to Unlock” iOS feature is becoming a popular creative feature for iAds. Amnesty International created this iAd in Sweden’s largest newspaper, DN, where readers are presented with an image of a prison cell and prisoner inside… The iAd prompts interaction by utilising the iOS “Slide to Unlock” graphic, which when [...]
Continue reading...Volkswagen: The Fanwagen
2. November 2011
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...O Boticário Beauty: Interactive Vogue Print Ads
31. October 2011
You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by our friends at AlmapBBDO in Brazil. [...]
Continue reading...Nike Jordan Melo: Water Projection Mapping
26. October 2011
Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]
Continue reading...Volkswagen: New Beetle Augmented Reality Ads
23. October 2011
Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]
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