Archive | Advertising RSS feed for this section

Chevrolet Launches ‘CoDriver’ Oculus VR Drive

11. April 2015

7 Comments

Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and [...]

Continue reading...

Amazon Dash Button: Place it. Press it. Get it.

1. April 2015

21 Comments

Perhaps its an April Fools video, but the reality is this has been a long time coming. We’ve talked about connected fridges and sensors in your pantry that can detect when products are low to automatically re-order… Well, Amazon is taking control of that and getting to market first with the ‘Dash Button’ a new [...]

Continue reading...

Netshoes: The World’s Smallest Pop-Up Store

29. March 2015

19 Comments

Here’s a pretty cool Pop-Up store, in fact, it’s said to be the World’s Smallest Pop-Up store with the most products; but I guess that’s easy when your pop-up store is just an an online store disguised as a pop-up, located at 1.149 and a half Oscar Freire street, in São Paulo, a location considered [...]

Continue reading...

AirBites by AirBnB: Miami Ad School Concept

24. March 2015

13 Comments

A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area. I wish they’d actually do this, we pitched this to tourism [...]

Continue reading...

Samsung: The World’s First Virtual Reality Birth

22. March 2015

26 Comments

Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset. Of course this isn’t out of the box, [...]

Continue reading...

GEICO Insurance: The Unskippable Pre-Roll Ad

5. March 2015

16 Comments

Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

Continue reading...

WWF: The Tiger Running Challenge

24. February 2015

5 Comments

Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the [...]

Continue reading...

Adobe Celebrates 25 Years of Photoshop

21. February 2015

3 Comments

We’ve all grown up on Photoshop, it’s perhaps one of the most important pieces of software ever created, and it might just be the tool that got you your first job, or keeps you in a job, so Adobe have just put out a nice tribute to its 25th anniversary for all of us to [...]

Continue reading...

The Four Horsemen: Future Of Digital Business

17. February 2015

13 Comments

A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

Continue reading...

SlideShare: The Marketing Playbook Is Dead

8. February 2015

33 Comments

There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want [...]

Continue reading...