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British Airways: Plane Detecting Billboards

21. November 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013

45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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ReThink: 3D Print Your Gold Cannes Lions

11. November 2013

40 Comments

Agency networks spend millions of dollars on award shows like Cannes Lions every year, needless to say how much is spent in head hours making the case study videos! So creative agency, Rethink, thought they’d try something just a little different this year… And printed their own awards, making them the most awarded agency in [...]

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SNCF Railways: Interactive Doors To Europe

5. November 2013

32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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MAMMING: Instagram Mammograms Campaign

22. October 2013

62 Comments

Everyone knows #Mamming right? Wrong. It’s some seriously weird, yet slightly funny new hashtag for Breast Cancer Awareness Month, and a campaign called ‘This is Mamming’. So what do you do? Well, it seems all you need to do is press your breasts on a flat surface, take a photo and Instagram it with the [...]

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Norton Enjoy Your Privacy: Multi-Device Story

21. October 2013

45 Comments

Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

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UNICEF: Child Refugee Street Projections

15. October 2013

33 Comments

Here’s a cool piece of work from Stockholm, where UNICEF have been running a nightly campaign featuring projection mapping silhouettes of the thousands of Child Refugees across the city. Last year, over 3500 children came alone to Sweden, technically as refugees, but with no place to go, they are homeless, and need help. The campaign [...]

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Tourism Victoria: The Remote Control Tourist

13. October 2013

42 Comments

If you’ve ever wanted to see a city before you got there, this is your chance. Introducing Tourism Victoria’s ‘Remote Control Tourist’ who can be controlled from a website, and will do anything you ask, and stream it live from a first person point of view, right back at you! And whilst I do wonder [...]

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Volvo Trucks: Running of The Bulls Stunt Video

12. October 2013

35 Comments

This is the forth live test stunt video, I believe, in the Volvo Trucks viral series of videos that demonstrate the capabilities of their trucks in new and exciting ways. This time, it’s shot in a Spanish city, emulating the running of the bulls, to test the handling of the new Volvo Trucks. So far, [...]

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Volvo Trucks: The Hamster Stunt Video

17. September 2013

50 Comments

It’s all about branded content this week, and Volvo Trucks are jumping in on the action again with this new stunt to showcase their dynamic steering feature… which is meant to be lite, so lite that a hamster could steer the entire truck up a mountain! Racking up 2 million views in the first week, [...]

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YouTube: The Missing Person Pre-Roll

30. August 2013

45 Comments

In a World First Pre-Roll campaign on YouTube for the Australian Federal Police, VML have launched ‘The Missing Persons Pre-Roll’ during Missing Persons Week, aiming to amplify the search to gain new information and leads on over 1,600 long term missing persons in Australia. The Missing Persons Pre-Roll was geo-targeted to focus on the locations [...]

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Airbnb: The World’s First Vine Video Film

25. August 2013

27 Comments

Airbnb have started a world first film contest, challenging users to help shoot 6 second vine videos that will contribute to a short film about Travel, Adventure and finding your place in the world. Each day on Airbnb’s twitter account, they’ll post a new Vine Video Challenge and await everyone to respond with 6 second [...]

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Nike Presents: Just Do It ‘Possibilities’ Challenge

25. August 2013

17 Comments

Wow. Is pretty much all I can say about this film from Nike. It’s called Nike ‘Possibilities’ a celebration piece that drives you to take part in Nike+ challenges the world over, against your friends. The 25 year celebration film of ‘Just Do It’ pushes you to be a little faster, go a little higher, [...]

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Introducing Internet.org Facebook’s New Play

21. August 2013

2 Comments

So Mark Zuckerberg has been busy rounding up some of the world’s biggest mobile and internet companies to create Internet.org who will champion brining low-cost internet connectivity to the next 5 billion people in the developing world… It’s kind of a little like the Google Loon Project? Make sure you head over to Internet.org and [...]

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Castle Lite Beer: Mind Reading Beer Machine

19. August 2013

25 Comments

Beer vending machines? Sure, but how about a Mind Reading Beer Pouring Machine? Yeah, here it is, created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours! Pu,ping out hundreds of [...]

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