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Why You Should Say No To Creative Pitches

8. November 2015

14 Comments

The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Well, Zulu Alpha Kilo say NO, and have created a [...]

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Nissan: The Football Controller Project

6. November 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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KitKat: The World’s First Massage Billboard

30. October 2015

13 Comments

There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike. And this one is awesome. The World’s First Massage Billboard from KitKat. [...]

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Black Bars: Donate Space On YouTube Videos

26. October 2015

17 Comments

You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

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Honda IndyCar: Race On Google StreetView

25. October 2015

14 Comments

I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

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Toyota: Fueled by the Future Ad

22. October 2015

18 Comments

Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to [...]

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Target: An Epic 360° Halloween Adventure

19. October 2015

11 Comments

Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and [...]

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IBM: Making It Rain Bitcoins

12. October 2015

21 Comments

IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… [...]

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Starbucks: The Roastery Mobile Experience

9. October 2015

25 Comments

Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

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Design Disruptors: An InVision Documentary

5. October 2015

19 Comments

Design Disruptors is a new documentary that showcases the emerging, disruptive, fierce focus on customer-centric product design. The film features an elite group of 15+ disruptive companies, which when combined, are valued at over one trillion dollars… And these amazing disruptors, the design geniuses, share their perspectives and sacrifices to upend age-old industries and disrupt [...]

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SlideShare SoDA Report: Agency Management

3. October 2015

19 Comments

SoDA has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability. The report also gives you [...]

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Microsoft Xbox: The Survival Billboard

1. October 2015

34 Comments

So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

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UNIT9: Snow Storm – A VR Game

1. October 2015

17 Comments

Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9. Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll [...]

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The Netflix and Chill Button

29. September 2015

25 Comments

Here it is! The Netflix and Chill button. At the 2015 World Maker Fair, Netflix unveiled its prototype and DIY maker instructions for a physical button called “The Switch”. The Switch dims the lights, puts your phone’s “Do Not Disturb” on, can order you takeout automatically, and gets Netflix ready! It’s pretty much a real [...]

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Honda Paper: A Stop Motion Brand Story

22. September 2015

20 Comments

This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece. It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very [...]

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Gatorade: 360° Virtual Reality Baseball

20. September 2015

30 Comments

Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a [...]

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Marriott: Virtual Reality Postcard Room Service

15. September 2015

14 Comments

Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via VR. Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the [...]

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Tourism Australia: The Giga Pixel Selfie

10. September 2015

22 Comments

Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight [...]

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KFC: Don’t Panic Man Campaign

6. September 2015

22 Comments

He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down. It plays off the ridiculous twist that people freak out when Facebook is down, stuck with [...]

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Madden NFL 2016: The Epic Launch Movie

25. August 2015

14 Comments

I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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