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KFC: The WiFi Test Campaign

4. April 2016

32 Comments

So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that [...]

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Fisher-Price Imagines The Future of Parenting

29. March 2016

20 Comments

I have a love-hate relationship with these “Future Of…” videos! On one hand, they give a glimpse into the strategic thinking of some of the world’s biggest companies, showing where they see the world going, and how they’d like to help take it there. Yet at the same time, they are horribly dramatised with often [...]

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Domino’s DRU: Autonomous Pizza Delivery.

26. March 2016

27 Comments

So last week the world was introduced to Domino’s DRU. An autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field. A win for Domino’s. So is this just a PR stunt? Or something much more real? It’s an [...]

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Ubisoft “Collapse” End Of Society Simulator

12. March 2016

25 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

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GEICO: The Fast Forward YouTube Pre-Roll Ads

4. March 2016

29 Comments

The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to [...]

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IBM Watson: Robot Support Groups

28. February 2016

25 Comments

Introducing IBM Watson. Incase you haven’t heard, Watson is a cognitive system that’s ushering in the new era of cognitive business. Serious stuff, although, this ad isn’t… Featuring a group of battered science fiction bots speaking about trying to take over the world and their dislike for working with humans. Unlike them, Watson works with [...]

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OK Go Presents Their “Zero Gravity” Video

18. February 2016

32 Comments

Interestingly, OK Go launched their new “Zero Gravity” video called “Upside Down & Inside Out” directly inside Facebook, where 12 months ago, they’d have focused all their attention on YouTube, and with 44m views inside Facebook and just a few hundred thousand on their VEVO page, it’s 30% more than their last YouTube video. Either [...]

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Super Bowl 50: Watch Every TV Commercial

14. February 2016

37 Comments

This is a playlist containing all 61 Super Bowl 50 TV Ads for 2016, from the brilliant Audi “Commander” Ad, Bud Light’s Party Ad, Coca-Cola’s Coke Mini Ad and Hyundai’s Ryanville Ad… Right through to Beats By Dre, AXE, Colgate and Pepsi Ads that featured in The Big Game for 2016. Enjoy!

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Audi R8 “Commander” Super Bowl 2016 Ad

8. February 2016

23 Comments

Now this is how car ads should be done! Audi have created an amazing TV Ad for the 2016 Super Bowl. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zest for life. But when his son shows up and hands over the keys to the new 205-mph Audi [...]

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Microsoft Re-Imagines NFL Through HoloLens

3. February 2016

31 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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SlideShare: Global Digital Statistics For 2016

1. February 2016

27 Comments

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each [...]

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SlideShare: 2016 Digital Trends & Predictions

31. January 2016

36 Comments

Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading. Who [...]

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Bentley Inspirator App: The Design Experience

27. January 2016

19 Comments

The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life. It’s a completely different play for such a luxury automotive brand, and hints [...]

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Jaguar Creates “Actual Reality” VR Experience

24. January 2016

31 Comments

At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Volkswagen: The Trailer Assist Stunt Video

20. January 2016

29 Comments

This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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Introducing FordPass: The Future of Mobility

17. January 2016

30 Comments

Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the [...]

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Star Wars: Shop Like A Jedi Billboard

15. January 2016

34 Comments

On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different. Shoppers could swipe through just about the entire [...]

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Zoolander Fashion Week: Best Social Play 2015?

1. January 2016

30 Comments

With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.” The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. [...]

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McDonald’s Releases “LOADED” The Social Film

27. December 2015

30 Comments

Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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WK London: Best Agency Xmas Card 2015

26. December 2015

36 Comments

This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015. WK London’s famous Christmas Window display [...]

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