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Volvo Trucks: The Hamster Stunt Video

17. September 2013

50 Comments

It’s all about branded content this week, and Volvo Trucks are jumping in on the action again with this new stunt to showcase their dynamic steering feature… which is meant to be lite, so lite that a hamster could steer the entire truck up a mountain! Racking up 2 million views in the first week, [...]

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YouTube: The Missing Person Pre-Roll

30. August 2013

45 Comments

In a World First Pre-Roll campaign on YouTube for the Australian Federal Police, VML have launched ‘The Missing Persons Pre-Roll’ during Missing Persons Week, aiming to amplify the search to gain new information and leads on over 1,600 long term missing persons in Australia. The Missing Persons Pre-Roll was geo-targeted to focus on the locations [...]

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Airbnb: The World’s First Vine Video Film

25. August 2013

27 Comments

Airbnb have started a world first film contest, challenging users to help shoot 6 second vine videos that will contribute to a short film about Travel, Adventure and finding your place in the world. Each day on Airbnb’s twitter account, they’ll post a new Vine Video Challenge and await everyone to respond with 6 second [...]

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Nike Presents: Just Do It ‘Possibilities’ Challenge

25. August 2013

17 Comments

Wow. Is pretty much all I can say about this film from Nike. It’s called Nike ‘Possibilities’ a celebration piece that drives you to take part in Nike+ challenges the world over, against your friends. The 25 year celebration film of ‘Just Do It’ pushes you to be a little faster, go a little higher, [...]

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Introducing Internet.org Facebook’s New Play

21. August 2013

2 Comments

So Mark Zuckerberg has been busy rounding up some of the world’s biggest mobile and internet companies to create Internet.org who will champion brining low-cost internet connectivity to the next 5 billion people in the developing world… It’s kind of a little like the Google Loon Project? Make sure you head over to Internet.org and [...]

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Castle Lite Beer: Mind Reading Beer Machine

19. August 2013

25 Comments

Beer vending machines? Sure, but how about a Mind Reading Beer Pouring Machine? Yeah, here it is, created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours! Pu,ping out hundreds of [...]

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Adidas: The New Speed of Light

14. August 2013

46 Comments

We’ve seen LED surfers and now we are getting LED soccer players, lighting themselves up to create beautiful pieces of film for fans around the world. The New Speed of Light film captures the footballing genius of Leo Messi like you’ve never seen before. Exploring the moves that make him the best in the world [...]

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Coca-Cola: The Personalised Road

12. August 2013

30 Comments

Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Using geo-fencing, whenever a consumer approached the billboard, their phone [...]

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Ayrton Senna: The Sound Of Honda Installation

1. August 2013

23 Comments

It’s not all that often with the quality of todays content, that you can stare into a screen and just go ‘WOW’ but today is your lucky day, and we get to look back to 1989 when Ayrton Senna created history for Honda. He challenged the Japanese F1 circuit in Suzuka and managed to set [...]

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Google Chromecast Device: For Bigger Fun

29. July 2013

36 Comments

I thought I should share the new Google Chromecast Ad, which showcases the new Chromecast device, which incase you’ve been away for the last few days, the interwebs have gone a little crazy around this new HDMI device, which allows you to broadcast content from any of your devices… Mobile, Tablet, Laptop or Desktop… Straight [...]

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SlideShare: 2013 Cannes Lions Creative Review

16. July 2013

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Here’s a look at some of the emerging creative trends coming out of Cannes Lions 2013, with this SlideShare presentation titled ‘Risk The Idea’ it highlights that if you aren’t willing to take a risk on an idea, you’re likely to not make an impact in today’s creative landscape, let alone capture a lion! This [...]

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Dumb Ways To Die: The Campaign Case Study

15. July 2013

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You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

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Milk Carton 2.0: The Most Valuable Project

2. July 2013

3 Comments

In 1979, missing persons were put on the backs of milk cartons… A lot of things have changed since then, but the tools we use to find them, from an awareness perspective, probably haven’t advanced as much as they should. Until now, with the ‘Milk Carton 2.0′ project, that sets out to define new ways [...]

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IBM: The Traffic Controller App ‘Future Lions’

30. June 2013

5 Comments

Imagine if all the traffic on our roads could be automatically coordinated by an intelligent system… You’d save money, time, stress and so much more. So Introducing ‘Project Accel’ from IBM, as an entry into the 2013 Cannes Future Lions competition, ending up as one of the 5 winners! Project Accel comes in the form [...]

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Shag Marry Kill: The AdLand Edition

24. June 2013

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Remember that old game called ‘Shag Marry Kill’ you use to play as a teenager perhaps… Well, welcome to the AdLand Version, where it’s all a little more serious, but just as stupid all the same. The Shag Marry Kill AdLand version features all the very best ad-guys and ad-girls from around the world, well, [...]

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