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Samsung: The World’s First Virtual Reality Birth

22. March 2015

24 Comments

Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset. Of course this isn’t out of the box, [...]

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GEICO Insurance: The Unskippable Pre-Roll Ad

5. March 2015

16 Comments

Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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WWF: The Tiger Running Challenge

24. February 2015

5 Comments

Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the [...]

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Adobe Celebrates 25 Years of Photoshop

21. February 2015

3 Comments

We’ve all grown up on Photoshop, it’s perhaps one of the most important pieces of software ever created, and it might just be the tool that got you your first job, or keeps you in a job, so Adobe have just put out a nice tribute to its 25th anniversary for all of us to [...]

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The Four Horsemen: Future Of Digital Business

17. February 2015

13 Comments

A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

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SlideShare: The Marketing Playbook Is Dead

8. February 2015

33 Comments

There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want [...]

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Call of Duty: The KillCameraman

27. January 2015

16 Comments

Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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Microsoft HoloLens: Hologram Demo Video

24. January 2015

22 Comments

While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware! Microsoft HoloLens has [...]

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Newcastle Ale Makes Crash The Superbowl Ad

8. January 2015

5 Comments

Who doesn’t love the Doritos “Crash the Super Bowl” campaign every year? Hell, even other brands love it so much they want to play. Well. Kind of. With Newcastle Ale, famous for NOT making a Super Bowl Ad last year, by releasing an ad, talking about how they didn’t make an ad, then instead, making [...]

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Samsung: Look At Me App helping Autistic Kids

6. January 2015

8 Comments

Here is where brands and agencies can really make a difference; Introducing ‘Look At Me’ an app from Samsung, that is scientifically designed, tested and proven to help children with Autism learn to make eye-contact with their family and friends. Doctors and Universities teamed up with Samsung and agency Cheil Worldwide to create the app, [...]

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