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Cannes Lions: New Directors’ Showcase 2012
If there is one session guaranteed to be full at Cannes Lions each year, it’s the Saatchi & Saatchi New Directors’ Showcase, and for 2012, it was no different, even the overflow rooms were full with anticipation for the reveal of the Saatchi & Saatchi New Directors’ Showcase 2012. This year we saw 18 new [...]
Continue reading...McDonalds: The Train Timetable
19. June 2012
Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had [...]
Continue reading...Getty Images: From Love to Bingo in 862 Images
26. May 2012
Sometimes things don’t need to be interactive to be immersive, and here’s a beautiful example from Getty Images, a short (very short) film depicting a life through the thousands of images in their stock photography library, utilising 862 of them to create this story. 15 images per second, just fast enough to transform the series [...]
Continue reading...Call of Duty: Quadrocopter Machine Gun Video
30. April 2012
Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]
Continue reading...Introducing Google Play: iTunes for Android!
19. March 2012
Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]
Continue reading...Google Project Re:Brief. Advertising Re:Imagined
18. March 2012
Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]
Continue reading...American Express: Sync. Tweet. Save.
11. March 2012
Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]
Continue reading...Coca-Cola: Happiness Machine for Couples
23. February 2012
For the past Valentine’s day, Coca-Cola has installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Some of my old mates from C-Section came-up with this smart [...]
Continue reading...PlayStation: Shoot My Truck Social Installation
20. February 2012
The successful launch of a video game now relies on epic advertising campaign more so than ever, remember the ads for Modern Warfare 3 (20 odd millions views) and Black Opps? The social communities of these high-end games are pretty intense and ridiculously demanding, but get it right, and they’ll reward you with direct purchases [...]
Continue reading...Autism Speaks: Kinect Powered Digital Billboards
19. February 2012
I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]
Continue reading...The Coca-Cola Zero Video Puzzle
17. February 2012
Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would… The Coca-Cola Zero Video Puzzle challenges [...]
Continue reading...Kraft: Golden Voice of Love Campaign
14. February 2012
Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese. The gist: Tweet a message [...]
Continue reading...Kraft: Golden Voice of Love Campaign
13. February 2012
Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese. The gist: Tweet a message [...]
Continue reading...Video: Introducing Google Chrome for Android
13. February 2012
Well it looks like Google Chrome’s browser share is set to sky-rocket, with the introduction of Chrome for Android. It’s introduction for the new 4.0 Ice Cream Sandwich OS, means users can now experience synced tabs, favourites and the like, across desktop, notebook, mobile and tablet devices, so you can pretty much access your browsing [...]
Continue reading...The Best Super Bowl Ads of 2012
7. February 2012
Alright, I’ve just watched every Super Bowl ad created for the big game in 2012… Something like almost 60 of them at 3.5 million dollars per 30 second spot. And to save you the pain of having to watch them all, I’ve rounded out the best Super Bowl Ads for 2012 below for you all [...]
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25. June 2012
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