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Red Bull Kluge: Ultimate Athlete Dominos
This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]
Continue reading...Buyral: The Professional Clicking Agency
10. November 2012
This Buyral video has been kicking around for the last week and I’m sure you’ll all appreciate it! A spoof of how agencies from around the world get their YouTube videos to go Viral… Well, as you’ll see in this video, it’s just as you probably expected, with professional clicking networks the world over, using [...]
Continue reading...Intel Discovered: An Xbox Kinect Advergame
5. November 2012
There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]
Continue reading...Jameson Irish Whiskey: Playable AR Billboards
25. October 2012
Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]
Continue reading...SlideShare: What Is Digital Strategy?
24. October 2012
It’s interesting to look at how a strategy brain works, more so, the transition of traditional strategists or other agency types who are getting into digital strategy… So, I thought it would be great to share this SlideShare presentation from my mate Julian Cole, who’s the digital strategy director at BBH in New York. The [...]
Continue reading...Coke Zero: 70secs To Unlock The 007 In You
20. October 2012
Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]
Continue reading...Facebook Ad Campaign: Things That Connect Us
5. October 2012
Here’s Facebook’s first advertising campaign, ‘The Things That Connect Us’ due to roll out to over 13 countries around the world, celebrating 1 billion users by looking back at the physical things that connect us, and how Facebook is now enabling the same. Essentially it’s a 90 second brand film, rather than an ad campaign, [...]
Continue reading...Grolsch Beer: Interactive Multi-Screen Ads
1. September 2012
This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]
Continue reading...Google Fiber: The Next Chapter of the Internet
29. July 2012
So you’ve probably heard that Google is launching its own Fibre network in Kansas City, well here it is, with Google starting to ramp up information around the massive project, starting with this video, Introducing Google Fiber: The Next Chapter of the Internet, upping Internet speeds by upto 100x. The installation is of course real, [...]
Continue reading...IKEA: The 2013 Interactive Catalogue App
19. July 2012
Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers. Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and [...]
Continue reading...Cannes Lions: New Directors’ Showcase 2012
25. June 2012
If there is one session guaranteed to be full at Cannes Lions each year, it’s the Saatchi & Saatchi New Directors’ Showcase, and for 2012, it was no different, even the overflow rooms were full with anticipation for the reveal of the Saatchi & Saatchi New Directors’ Showcase 2012. This year we saw 18 new [...]
Continue reading...McDonalds: The Train Timetable
19. June 2012
Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had [...]
Continue reading...Getty Images: From Love to Bingo in 862 Images
26. May 2012
Sometimes things don’t need to be interactive to be immersive, and here’s a beautiful example from Getty Images, a short (very short) film depicting a life through the thousands of images in their stock photography library, utilising 862 of them to create this story. 15 images per second, just fast enough to transform the series [...]
Continue reading...Call of Duty: Quadrocopter Machine Gun Video
30. April 2012
Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]
Continue reading...Introducing Google Play: iTunes for Android!
19. March 2012
Welcome to Google Play, you can be forgiven for thinking this is just iTunes for Android, because you’d be right, it is. But Google does take it a little further I guess, as the Google Play platform is ready to connect with their smart TV platform, which will give them a slight edge, if you [...]
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13. November 2012
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