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Honda Paper: A Stop Motion Brand Story

22. September 2015


This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece. It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very [...]

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Gatorade: 360° Virtual Reality Baseball

20. September 2015


Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a [...]

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Marriott: Virtual Reality Postcard Room Service

15. September 2015


Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via VR. Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the [...]

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Tourism Australia: The Giga Pixel Selfie

10. September 2015


Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight [...]

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KFC: Don’t Panic Man Campaign

6. September 2015


He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down. It plays off the ridiculous twist that people freak out when Facebook is down, stuck with [...]

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Madden NFL 2016: The Epic Launch Movie

25. August 2015


I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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SAB Miller: Abraxas Interactive Print Ads

24. August 2015


Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool. Created [...]

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Chatroulette: Live First Person Zombie Game

21. August 2015


This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

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Holiday Autos: Smells of Summer Machine

17. August 2015


How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty [...]

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Land Rover: An Instagram Adventure Story

12. August 2015


Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Lexus Hoverboard Skate Park Demo Video

5. August 2015


Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

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Netflix Sense8 Brainwave Symphony Experiment

3. August 2015


Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Nike: Hypervenom YouTube VR Experience

28. July 2015


Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

26. July 2015


Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Toyota: Radio Ads That Turn Off Your Phone

21. July 2015


Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” [...]

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Volkswagen: Create A Film With Your Voice

19. July 2015


New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Land Rover: The Car Is The Camera Film Project

14. July 2015


Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

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Turkish Airlines: World’s First Periscope Flight

12. July 2015


Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

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Apple Watch: Heart Rate Powered Tinder App

6. July 2015


Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!

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Cannes Lions Grand Prix Winners 2015 (Videos)

29. June 2015


With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so [...]

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