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Malaysia “A Minute of Silence” Mobile Campaign

3. November 2014

19 Comments

With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence. The video above showcases the campaign and how [...]

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Ford Explorer: Interactive Mobile Print Ads

2. November 2014

24 Comments

This is another neat example of bringing print ads to life through mobile without an app. Ford Explorer, is an innovative new SUV, and to show that, the guys at BBR Saatchi & Saatchi Israel, created a series of 3 interactive print ads that expand the story and bring visual demonstrations of key vehicle features [...]

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The Idea Catchers: A Video About Creative Life

1. November 2014

39 Comments

For anyone who works in the creative industry, this is a nice reminder of why you probably love it. The people who chase the future, who take experiences and turn them into ideas, who procrastinate, who push the world forward and are most powerful force in business. Enjoy the video over the weekend!

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Mercedes-Benz: The Instagram Car Builder

29. October 2014

60 Comments

So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

21. October 2014

45 Comments

Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Volkswagen: ‘PoloTag’ Social Test Drives

21. October 2014

50 Comments

Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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Burberry ‘Kisses’ Campaign Case Study

20. October 2014

36 Comments

About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world… Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way [...]

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SlideShare: Digital Strategy Toolbox 2014

19. October 2014

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We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]

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EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

15. October 2014

27 Comments

As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]

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Nike ‘Phenomenal Shot’ Real-Time Ads

14. October 2014

28 Comments

As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]

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McDonald’s: Gourmet Burger Kiosks

12. October 2014

27 Comments

McDonald’s in Australia is changing the fast food game with a new experimental restaurant serving ‘build your own’ gourmet burger meals that customers create on in-store kiosks, meaning you might never have to talk to that 16 year old order taker kid again! The Kiosk is extremely easy to use, and focuses on up-selling by [...]

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

9. October 2014

25 Comments

Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… [...]

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Nescafè: 1000 Red Mugs Social Installation

6. October 2014

30 Comments

Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]

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Coca-Cola: Just Dance Now Mobile Campaign

5. October 2014

31 Comments

Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming [...]

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WPP BrandZ: 100 Most Valuable Brands 2014

29. September 2014

47 Comments

Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only [...]

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