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Old Spice: GPS Dream Runner Activation

13. June 2016

24 Comments

Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

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Slideshare: 2016 SoDA Digital Industry Forecast

4. June 2016

37 Comments

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. SoDA also continue to [...]

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Volkswagen: The Human Crossing

31. May 2016

25 Comments

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible [...]

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Cornetto: The Netflix Commitment Rings

27. May 2016

32 Comments

Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series… Well, Cornetto have a solution! RFID powered Commitment Rings. Once you’ve scored the rings, users activate the rings’ app, with couples then [...]

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Kit Kat: Staring Contest Vending Machine

25. May 2016

25 Comments

Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take [...]

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The Samsung “Blind Cap” Swimming System

17. May 2016

31 Comments

Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous [...]

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McDonald’s Australia Snapchat Filter Series

15. May 2016

36 Comments

This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]

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Mila: The Live Fish Pack Experiment

10. May 2016

22 Comments

Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen. So, they created “The Live Fish Pack” experiment, where they [...]

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Burger King: Facebook Messenger Bot Demo

8. May 2016

32 Comments

Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before [...]

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Nivea Nose: Smartphones Detect Body Odour

7. May 2016

27 Comments

So Nivea has invented a phone case, that when paired with an app, detects your body odour and provides a level of alert dependant on the severity of smell… But I’ve only got one problem with this play, and that’s the use case of the product, because I’m struggling to see who might actually use [...]

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Sweden Tourism: The Swedish Phone Number

4. May 2016

34 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

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Puma: Introducing The BeatBot Racing Robot

2. May 2016

29 Comments

The PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch. The BeatBot is [...]

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LUCA: Meet HBO’s Silicon Valley Chat Bot

29. April 2016

22 Comments

So Season 3 of HBO’s Silicon Valley launched this week to much fan fare. And a new AI Bot startup called LUCA decided to build in some functionality to let fans of the HBO show chat to each of the main characters in the series. All you need to do is go here to download [...]

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Game of Thrones: Interactive 360 Intro Credits

17. April 2016

27 Comments

If you’re a fan, then you need to do this, it’s a 360 Facebook video that lets you go inside the opening Game of Thrones credits sequence where you’ll fly from King’s Landing to Dorne, and explore the world of Westeros like never before in this seriously cool, immersive 360 experience. Enjoy!

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BMW: Eyes On Gigi Hadid Interactive 360 Film

16. April 2016

22 Comments

To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of [...]

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The Next Rembrandt: Technology Inspired Art

9. April 2016

23 Comments

Yep. Rembrandt died in 1669 but a new piece of work created with computer data brings him back to life. Launched in the Netherlands ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that [...]

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KFC: The WiFi Test Campaign

4. April 2016

32 Comments

So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that [...]

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Fisher-Price Imagines The Future of Parenting

29. March 2016

20 Comments

I have a love-hate relationship with these “Future Of…” videos! On one hand, they give a glimpse into the strategic thinking of some of the world’s biggest companies, showing where they see the world going, and how they’d like to help take it there. Yet at the same time, they are horribly dramatised with often [...]

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Domino’s DRU: Autonomous Pizza Delivery.

26. March 2016

27 Comments

So last week the world was introduced to Domino’s DRU. An autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field. A win for Domino’s. So is this just a PR stunt? Or something much more real? It’s an [...]

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Ubisoft “Collapse” End Of Society Simulator

12. March 2016

25 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

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