Archive | Advertising RSS feed for this section

Ajax Social Wipes: A Tool To Clean Up Your Feed

14. January 2014

36 Comments

If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

Continue reading...

IKEA: The Social Catalogue Campaign

13. January 2014

19 Comments

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]

Continue reading...

Coca-Cola: The Wrapping Paper Billboard

7. January 2014

17 Comments

Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper [...]

Continue reading...

Publicis: The More The Merrier Video Experience

4. January 2014

27 Comments

Before we kick off into 2014 posts for the new year, I thought we’d post this final and pretty cool Xmas card from Publicis, created by Bridget and the guys at DigitasLBi. They got geek on to create a facial detection algorithm that counts how many people watch the video at once, and #TheMoreTheMerrier is [...]

Continue reading...

SlideShare: Soap’s 14 Digital Trends for 2014

16. December 2013

36 Comments

Find the hottest digital trends for 2014, with this light hearted look at what SOAP Creative think will be the things everyone will be doing in digital next year! Bitcoins, wearable tech, more drones… you name it. It’s in here. We’ll pull more 2014 Digital Trend Predictions together shortly. Enjoy!

Continue reading...

Domino’s: Pizza Detecting Billboards

4. December 2013

29 Comments

In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]

Continue reading...

UN Women: The Autocomplete Truth Video

1. December 2013

26 Comments

Here is the follow on video to those great print ads for UN Women, showcasing the Google Autocomplete search results, and whilst this video is emotive, I really do feel it fell short, that print campaign was seriously powerful, and I think this video could have been too, but it’s just lacking the elements that [...]

Continue reading...

British Airways: Plane Detecting Billboards

21. November 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

Continue reading...

Volvo Trucks: The Van Damme Epic Splits Stunt

15. November 2013

45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

Continue reading...

ReThink: 3D Print Your Gold Cannes Lions

11. November 2013

40 Comments

Agency networks spend millions of dollars on award shows like Cannes Lions every year, needless to say how much is spent in head hours making the case study videos! So creative agency, Rethink, thought they’d try something just a little different this year… And printed their own awards, making them the most awarded agency in [...]

Continue reading...

SNCF Railways: Interactive Doors To Europe

5. November 2013

32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

Continue reading...

MAMMING: Instagram Mammograms Campaign

22. October 2013

62 Comments

Everyone knows #Mamming right? Wrong. It’s some seriously weird, yet slightly funny new hashtag for Breast Cancer Awareness Month, and a campaign called ‘This is Mamming’. So what do you do? Well, it seems all you need to do is press your breasts on a flat surface, take a photo and Instagram it with the [...]

Continue reading...

Norton Enjoy Your Privacy: Multi-Device Story

21. October 2013

45 Comments

Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

Continue reading...

UNICEF: Child Refugee Street Projections

15. October 2013

33 Comments

Here’s a cool piece of work from Stockholm, where UNICEF have been running a nightly campaign featuring projection mapping silhouettes of the thousands of Child Refugees across the city. Last year, over 3500 children came alone to Sweden, technically as refugees, but with no place to go, they are homeless, and need help. The campaign [...]

Continue reading...

Tourism Victoria: The Remote Control Tourist

13. October 2013

42 Comments

If you’ve ever wanted to see a city before you got there, this is your chance. Introducing Tourism Victoria’s ‘Remote Control Tourist’ who can be controlled from a website, and will do anything you ask, and stream it live from a first person point of view, right back at you! And whilst I do wonder [...]

Continue reading...