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Audi R8 “Commander” Super Bowl 2016 Ad

8. February 2016

20 Comments

Now this is how car ads should be done! Audi have created an amazing TV Ad for the 2016 Super Bowl. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zest for life. But when his son shows up and hands over the keys to the new 205-mph Audi [...]

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Microsoft Re-Imagines NFL Through HoloLens

3. February 2016

27 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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SlideShare: Global Digital Statistics For 2016

1. February 2016

27 Comments

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each [...]

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SlideShare: 2016 Digital Trends & Predictions

31. January 2016

33 Comments

Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading. Who [...]

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Bentley Inspirator App: The Design Experience

27. January 2016

18 Comments

The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life. It’s a completely different play for such a luxury automotive brand, and hints [...]

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Jaguar Creates “Actual Reality” VR Experience

24. January 2016

31 Comments

At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Volkswagen: The Trailer Assist Stunt Video

20. January 2016

29 Comments

This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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Introducing FordPass: The Future of Mobility

17. January 2016

30 Comments

Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the [...]

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Star Wars: Shop Like A Jedi Billboard

15. January 2016

34 Comments

On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different. Shoppers could swipe through just about the entire [...]

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Zoolander Fashion Week: Best Social Play 2015?

1. January 2016

30 Comments

With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.” The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. [...]

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McDonald’s Releases “LOADED” The Social Film

27. December 2015

30 Comments

Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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WK London: Best Agency Xmas Card 2015

26. December 2015

35 Comments

This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015. WK London’s famous Christmas Window display [...]

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SpeakEmoji: The Emoji Translator App

21. December 2015

34 Comments

Just in time for the holiday season where you’ll probably be wondering what your kids are saying with those weird Emoji combinations… or perhaps, you’re just not cool enough to be in the convo! Introducing SpeakEmoji, the world-first voice-to-emoji translator app which translates grown-up speak into cool emoji messages, thus making just about any one [...]

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Star Wars: Lightsaber Escape Mobile Game

20. December 2015

28 Comments

Get your Lightsabre ready, and by that, I mean get your phone out! Star Wars fans can now join in the excitement of the new movie with their own mobile phone lightsabers. The game; “Lightsaber Escape,” is an interactive fan experience from Google Chrome that lets you battle Stormtroopers. Created by guys at 72andSunny and [...]

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Netflix: The Auto-Pause Holiday Socks

19. December 2015

29 Comments

The next instalment form Netflix’s “Make It” creative platform for “Makers” has just hit just in time for the holiday season, with these pretty cool “Auto-Pause” Netflix Socks. (Checkout the Netflix & Chill Button too) The Netflix Auto-Pause Sock sleep detection system os based on a popular method called actigraphy. Basically, an accelerometer detects when [...]

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Giroptic: The World’s First 360 HD Camera

18. December 2015

20 Comments

So Giroptic have just raised $4.5m to finally produce this, arguably The World’s First Consumer-Level 360 HD Cam that does live-on-chip stitching of 360 video to produce brilliant VR content. Originally famous for crowd-funding $1.4m on Kickstarter, Giroptic have raised another chunk of seed money to get them off the ground and into the manufacturing [...]

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Google: The Year In Search 2015 Video

17. December 2015

32 Comments

With the year almost over, the “Year in Review” pieces are coming out, and this one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. What’s interesting, is that the biggest moments of 2015 inspired trillions of questions/searches this year. But what do they [...]

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This Johnnie Walker Ad Is 2015′s Best Spec Ad

15. December 2015

29 Comments

It’s called “Dear Brother” and it’s a pure spec ad from two students; Daniel Titz and Dorian Lebherz, studying at the Film Academy of Baden-Württemberg. And they’ve outdone themselves… This haunting Johnnie Walker spec ad explores the “Your Brothers Keeper” concept in a highly emotional state, delivering perhaps once of the most outstanding lines of [...]

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Verizon: The Minecraft Smart Phone Project

14. December 2015

27 Comments

Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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YouTube Rewind 2015: Now Watch Me

12. December 2015

15 Comments

Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch [...]

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