Archive | Advertising RSS feed for this section

Burger King “McWhopper” Case Study Video

17. July 2016

23 Comments

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

Continue reading...

The World’s Biggest Viral Video Experiment

11. July 2016

12 Comments

So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

Continue reading...

Old Spice “YouLand” 8-Bit Facebook Video Game

3. July 2016

26 Comments

8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

Continue reading...

Cannes Lions Grand Prix Winners 2016 (Videos)

3. July 2016

37 Comments

What a week. The Cannes Lions 2016 Festival of Creativity is complete, all the metal awarded, rosé has stopped flowing and the world’s best creative work for 2016 has been benchmarked. And it’s always hard to find those case studies, so I’ve rounded up each Grand Prix winning case study video from Cannes Lions in [...]

Continue reading...

The Mill ‘BLACKBIRD’ Innovation Case Study

28. June 2016

38 Comments

The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands. Meet the Mill’s “Blackbird” which sets out to transform the way automotive [...]

Continue reading...

The 100+ Best Slides From Cannes Lions 2016

26. June 2016

39 Comments

It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, [...]

Continue reading...

Meet ‘SOO’ The NRL’s Facebook Messenger Bot

22. June 2016

32 Comments

The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

Continue reading...

KFC: The Phone Charging Meal Box

22. June 2016

47 Comments

KFC love to tweak their meal boxes, and in India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get in quick! Created by the guys at [...]

Continue reading...

Beats by Dre “Straight Outta” Case Study

17. June 2016

35 Comments

Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video! Perhaps one of [...]

Continue reading...

Old Spice: GPS Dream Runner Activation

13. June 2016

24 Comments

Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

Continue reading...

Slideshare: 2016 SoDA Digital Industry Forecast

4. June 2016

37 Comments

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. SoDA also continue to [...]

Continue reading...

Volkswagen: The Human Crossing

31. May 2016

25 Comments

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible [...]

Continue reading...

Cornetto: The Netflix Commitment Rings

27. May 2016

32 Comments

Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series… Well, Cornetto have a solution! RFID powered Commitment Rings. Once you’ve scored the rings, users activate the rings’ app, with couples then [...]

Continue reading...

Kit Kat: Staring Contest Vending Machine

25. May 2016

25 Comments

Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take [...]

Continue reading...

The Samsung “Blind Cap” Swimming System

17. May 2016

31 Comments

Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous [...]

Continue reading...

McDonald’s Australia Snapchat Filter Series

15. May 2016

35 Comments

This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]

Continue reading...

Mila: The Live Fish Pack Experiment

10. May 2016

22 Comments

Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen. So, they created “The Live Fish Pack” experiment, where they [...]

Continue reading...

Burger King: Facebook Messenger Bot Demo

8. May 2016

32 Comments

Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before [...]

Continue reading...

Nivea Nose: Smartphones Detect Body Odour

7. May 2016

27 Comments

So Nivea has invented a phone case, that when paired with an app, detects your body odour and provides a level of alert dependant on the severity of smell… But I’ve only got one problem with this play, and that’s the use case of the product, because I’m struggling to see who might actually use [...]

Continue reading...

Sweden Tourism: The Swedish Phone Number

4. May 2016

32 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

Continue reading...