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ASICS: The Remote Volleyball Cannon Challenge

28. July 2014

18 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

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SlideShare: What Makes A Great Brand?

16. July 2014

32 Comments

Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today! This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an [...]

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Hyundai: The Empty Car Convoy

10. July 2014

29 Comments

Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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Dominos Pizza Mogul: Earn Cash Designing Pizza

9. July 2014

16 Comments

Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...]

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Johnnie Walker: Interactive Sensorium Box

30. June 2014

26 Comments

Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections [...]

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Homeless Fonts: Donations From Handwriting

17. June 2014

23 Comments

This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Coca-Cola: The Mini Kiosk

13. June 2014

28 Comments

Here’s a fun little stunt to launch Coca-Cola’s new 150ml cans, a Mini Kiosk, for a mini can. There’s not much else to it really, but it’s a little bit of fun and a smart experiential piece to launch the new product. I think this shows you don’t always need an interactive vending machine!

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Volkswagen: Eyes On The Road Cinema Stunt

9. June 2014

24 Comments

With mobile phones becoming the number one killer on roads around the world, Volkswagen have stepped up to the plate in China, with these stunts at Cinema’s in Beijing. A driving ad starts on screen, an endless, straight, slightly boring road appears for the driver… Until the crucial moment, when a close-range mobile broadcasting device [...]

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Vivid Light Festival: Cars That Feel Installation

8. June 2014

36 Comments

Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies [...]

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Creative Fuel: The World’s Best Creative Idea

7. June 2014

40 Comments

In a world where every big idea has been done, it’s clear there is only one way to go, and that’s to bold 17 different technologies together to make something that’s never been made… Then, shoot the making of film, and you’re set. A global phenomenon awaits. And here it is… Introducing The World’s First [...]

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Volkswagen GTI: Interactive GoPro Video

6. June 2014

40 Comments

Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro. Throughout the adventure, you can switch between views and experience [...]

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CIF: The Street Graffiti Cleaner App

4. June 2014

36 Comments

CIF is helping to clean up the streets of Romania with their new app that allows you to take photos of Graffiti on any street, which is then automatically geo-tagged and sent to an active street cleaning team that respond with CIF’s cleaning power. A nice fun little piece form the guys at MRM Romania.

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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WWF: The Last Selfie SnapChat Campaign

2. June 2014

51 Comments

I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for. [...]

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AXE: Measure Your Friends ‘Social Effect’

29. May 2014

42 Comments

AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner! The new AXE Social Effect utility shows exactly where you sit on the scale, [...]

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