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Nike: Hypervenom YouTube VR Experience

28. July 2015

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Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

26. July 2015

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Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Toyota: Radio Ads That Turn Off Your Phone

21. July 2015

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Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” [...]

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Volkswagen: Create A Film With Your Voice

19. July 2015

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New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Land Rover: The Car Is The Camera Film Project

14. July 2015

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Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

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Turkish Airlines: World’s First Periscope Flight

12. July 2015

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Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

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Apple Watch: Heart Rate Powered Tinder App

6. July 2015

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Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!

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Cannes Lions Grand Prix Winners 2015 (Videos)

29. June 2015

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With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so [...]

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The Lexus Hoverboard: A New Content Series

28. June 2015

14 Comments

Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be [...]

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PTV: The Homeless Donation Posters

20. June 2015

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Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that [...]

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