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BMW Films Presents “The Escape” Full-Length

24. October 2016


BMW just released “The Escape” film moments ago, featuring the All-New 2017 BMW 5 Series and an all-star cast. Clive Owen, Dakota Fanning, Jon Bernthal… And it’s epic. Ok sure, you can’t compare it to an action feature film, regardless of the stars featuring, but for a brand to gamble on this is both bold [...]

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The “Great Volkswagen Ads” Documentary Film

22. October 2016


If you’ve worked in advertising, or studied it, you’ll know these ads. Perhaps the best of all time for Volkswagen, or indeed the entire auto-industry, becoming its own legendary status. So British filmmaker Joe Marcantonio, created a fantastic new documentary called “Remember Those Great Volkswagen Ads?” where he explores the dynamic and exciting power of [...]

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Red Bull “Smart” Payphones in São Paulo

15. October 2016


So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. Basically they are hack the city for the better. Red Bull “Smart [...]

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BMW Films: The Escape Trailer

9. October 2016


Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

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Dove “Real Beauty Beats” Campaign

3. October 2016


Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen. Special models are shown first, generating [...]

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Instagram “Like My Addiction” Campaign

2. October 2016


Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

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AUDI: The “Duel” Presidential Debate Ad

28. September 2016


So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much [...]

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Ken Block Presents: GYMKHANA NINE (video)

18. September 2016


Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

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Chevrolet “Positivity Pump” With IBMWatson AI

15. September 2016


The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

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McDonald’s Launches Monopoly Mobile Game

9. September 2016


This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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Blizzard: Stream Your Gaming to Facebook Live

30. August 2016


Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what [...]

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Field Trip to Mars: The Making of Video

29. August 2016


When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

21. August 2016


Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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Meet Google Duo: A New Video Calling App

17. August 2016


So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you [...]

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Google: Beyond The Map (360 Experience)

16. August 2016


Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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VReal Trike: Virtual Reality On A Trike

12. August 2016


At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on! It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ [...]

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Microsoft HoloLens: Transforming Architecture

9. August 2016


This is the future of architecture. Where industry experts along with companies like FORM and Trimble are teaming up with Microsoft HoloLens to explore opportunities to transform the architecture process. With mixed reality enabling architects to immediately get a sense of scale, form, and space so they can easily visualise ideas, making better informed decisions [...]

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See Facebook’s New ‘Snapchat’ Filters

7. August 2016


Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out [...]

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Nike ‘Unlimited You’ Rio 2016 Olympics Ad

6. August 2016


So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony. [...]

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Graubünden: The Village Phone Promotion

31. July 2016


There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you [...]

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