Archive | Advertising RSS feed for this section

Walkers Crisps: Tweet to Eat Vending Machine

18. September 2014

11 Comments

Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine. The sampling campaign aims to get three new flavours in the hands of consumers across London, with the [...]

Continue reading...

TopShop: Instagram Powered Social Catwalk

15. September 2014

25 Comments

TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London. The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to [...]

Continue reading...

Drink Up: Meet Our Talking Water Fountain

7. September 2014

24 Comments

So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular [...]

Continue reading...

KLM: Live High Five

4. September 2014

29 Comments

KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street [...]

Continue reading...

IKEA: The 2015 Catalogue Experience

4. September 2014

22 Comments

So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ [...]

Continue reading...

Into The Storm: Augmented Reality AdShel Ad

3. September 2014

27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]

Continue reading...

GoogleX: Project Wing Delivery Drones

30. August 2014

37 Comments

So Amazon hyped their drone delivery service, and now Google follows suit, with GoogleX Moonshot ‘Project Wing’ which is code for Delivery Drones that are being testing in Australia. Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog treats, and water to Australian farmers during the testing phase. Perhaps the reason for [...]

Continue reading...

IKEA: The Time Travel Experiments

26. August 2014

54 Comments

So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

Continue reading...

Sony Xperia: Underwater Mobile Apps ‘Goldie’

25. August 2014

40 Comments

So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof. Meet Goldie. [...]

Continue reading...

Introducing Drone-vertising

13. August 2014

92 Comments

Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s [...]

Continue reading...

BMW: The Epic Driftmob Stunt Video

4. August 2014

32 Comments

So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout [...]

Continue reading...

ASICS: The Remote Volleyball Cannon Challenge

28. July 2014

23 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

Continue reading...

SlideShare: What Makes A Great Brand?

16. July 2014

33 Comments

Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today! This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an [...]

Continue reading...

Hyundai: The Empty Car Convoy

10. July 2014

29 Comments

Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

Continue reading...

Dominos Pizza Mogul: Earn Cash Designing Pizza

9. July 2014

16 Comments

Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...]

Continue reading...