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Madden NFL 2016: The Epic Launch Movie

25. August 2015

12 Comments

I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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SAB Miller: Abraxas Interactive Print Ads

24. August 2015

19 Comments

Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool. Created [...]

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Chatroulette: Live First Person Zombie Game

21. August 2015

6 Comments

This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

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Holiday Autos: Smells of Summer Machine

17. August 2015

19 Comments

How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty [...]

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Land Rover: An Instagram Adventure Story

12. August 2015

24 Comments

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Lexus Hoverboard Skate Park Demo Video

5. August 2015

29 Comments

Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

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Netflix Sense8 Brainwave Symphony Experiment

3. August 2015

37 Comments

Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Nike: Hypervenom YouTube VR Experience

28. July 2015

10 Comments

Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

26. July 2015

8 Comments

Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Toyota: Radio Ads That Turn Off Your Phone

21. July 2015

3 Comments

Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” [...]

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