This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]
Continue reading...8. February 2010
So the Super Bowl came and went for another year and even if your team didn’t win, you may have at least found some enjoyment in the commercials. Commanding the most expensive prices of all airtime, great creative minds are put to work to come up with some of the best 15, 30 and 60 [...]
Continue reading...27. January 2010
PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies… You can check out or download the survey here.Share This Digital Buzz Post:
Continue reading...19. January 2010
Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!Share This Digital Buzz Post:
Continue reading...9. December 2009
This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]
Continue reading...29. October 2009
In January I posted about one of the first buildings to use individual LED’s to create a digital billboard, it was called the Rundle Lantern in Adelaide, Australia. It used about 1,000 big LED’s to great effect. But this takes the cake, it’s the Bayer Headquarters in Germany, wrapped in 5.6 million LED’s covering the entire 17,500 [...]
Continue reading...25. October 2009
Ahhh, I was wondering how long it would take for Mac to launch a windows 7 ad, 0 days ofcourse! It’s another in their series of Mac vs PC ads which no matter how many I see, ever fail to feel like the campaign should take a new direction. However, I’m sure Mac have bigger [...]
Continue reading...27. September 2009
Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” [...]
Continue reading...21. September 2009
How many movies from the 80’s and 90’s depicting the not-so-distant future (now) got it right? Flying cars, underwater cities, three course meals in pill form? Check out these ads made by AT&T from 1993. Just about every futuristic situation they show is common place today (except maybe for the BladeRunner-esque lighting). What visions of the future [...]
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25. February 2010
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