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The Best Super Bowl Ads of 2012

7. February 2012

Alright, I’ve just watched every Super Bowl ad created for the big game in 2012… Something like almost 60 of them at 3.5 million dollars per 30 second spot. And to save you the pain of having to watch them all, I’ve rounded out the best Super Bowl Ads for 2012 below for you all [...]

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BMW 1 Series: Projection Mapping Racing Game

26. January 2012

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]

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Google Maps: Explore Your World Ad

15. January 2012

It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as [...]

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Google: Search Plus Your World Ad

11. January 2012

As Google’s Plus social platform continues to gain momentum no matter how most of us try to avoid it, it’s going to start becoming increasingly important (maybe I mean “required”) to create and integrate Google plus profiles/brand pages into campaigns and wider digital strategies as the search giant move another step closer to a completely [...]

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Crash Corsage: Wedding Crasher App For Pros

11. January 2012

There’s an app for that… Well, at least there is just about to be, with the impending launch of “Crash Corsage“, a new mobile app designed to help you find and crash weddings where ever you are, while adding a gamification layer so you can compete to be the world’s best wedding crasher. The app [...]

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LG: Fashion Industry Vacuum Cleaner Viral

9. January 2012

Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number of others picking [...]

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World’s first Facebook timeline campaign (video)

9. January 2012

Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. Our friends at McCann Digital created us this video showcasing a gentle scroll through the drug addicted guys life, one side on drugs, the [...]

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IKEA: The Facebook Fan Sleepover

4. January 2012

For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]

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Tourism Australia: New Years Eve Social Film

2. January 2012

Happy New Year to everyone who has enjoyed and supported Digital Buzz this year! In tribute I thought I’d post this nice short film created by Tourism Australia showcasing what a NYE event in Sydney means to people, and because I live in Sydney, I’m biased, and couldn’t agree more. The film features people sourced [...]

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Microsoft Disco Breaker: IE9 HTML5 Experience

29. December 2011

Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]

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Google India Tanjore: Bringing Back Ancient Art

26. December 2011

This is another beautiful ad from Google. This time, it’s from Google India extending the “The Web is What You Make of It” campaign with a spot about Tanjore, an ancient Indian art form that seems to be fading away from the modern every day world. The ad tells the story of a Tanjore artist [...]

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Jell-O: Facial Recognition Sampling Machine

25. December 2011

To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]

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Google Plus Ad: The Muppets

24. December 2011

One of the bigger launch stunts that Google pulled off for Google+ was the live hangouts with “The Muppets” who put on about 40,000 followers in pretty quick time and it looks like round 2 is on, with Google just launching a new TVC for Google+ Hangouts featuring The Muppets rocking on in a pretty [...]

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REI “Find Out NYC” Augmented Reality Ads

5. December 2011

REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]

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Murat Paris: Interactive Jewellery Print Ads

27. November 2011

It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]

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