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ORPHEA: The Insect Trapping Billboard
Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be [...]
Continue reading...Only For Children: Child Abuse Ad Shell
8. May 2013
Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, [...]
Continue reading...Kit Kat: Free No-WiFi Zone
26. April 2013
Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a [...]
Continue reading...Volkswagen: The Automatic Skip Ad on YouTube
23. April 2013
Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]
Continue reading...Maes Belgian Beer: The Free Beer Campaign
14. April 2013
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]
Continue reading...Perrier: The ‘Secret Place’ Digital Experience
10. April 2013
Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]
Continue reading...New York City: Recalling 1993
26. March 2013
Here’s a killer ambient piece for the New Museum in NYC, who’ve just hijacked 5,000 pay phones across the city, with each recalling a piece of history from 1993, a time when NYC was undergoing significant change. Just call 1-855-FOR-1993 from any NYC pay phone to hear what was happening on that very block in [...]
Continue reading...Volkswagen: Slowmercial For Fast Forwarders
26. March 2013
If you’re part of the 80% of people who fast forward TV commercials, then this one has been made just for you! It’s the new Slowmercial for the Volkswagen Beetle and it’s an almost static TV Ad that if fast seen while in Fast Forward mode on your recorder, you’ll experience the Ad as if [...]
Continue reading...Volkswagen: The Search Engine Ad
17. March 2013
Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]
Continue reading...UTEC: The Water Generator Billboard
12. March 2013
The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]
Continue reading...Qualcomm Mobile: Best Bus Stop Ever
26. February 2013
A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]
Continue reading...Sony: AR Headphone Music Festival
17. February 2013
Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]
Continue reading...Nokia: The Open Song Project
14. February 2013
Interactive music videos are getting increasingly popular, more sophisticated and even more dynamic, so when Nokia went to launch the new Lumia 920 – it had to be done a little differently. Shot directly on the new smartphone’s HD camera, the campaign let users mix their own song, with the video to match and share [...]
Continue reading...SizeYou Bookmarklet App: Find Your Perfect Fit
4. February 2013
The Miami Ad School students are really stepping it up, and here is a great example from Alexander Norling & Sara Uhelski, who have created ‘Size You’. A Bookmarklet that once dragged into your browser bar, will automatically check your perfect clothing size on any online store, so you never have to return something you [...]
Continue reading...Subaru EyeSight: Minicar Music Player Demo
6. January 2013
Part ad. Part installation. Part awesome. This very cool feature demo from Subaru for their ‘EyeSight’ technology (which is basically a collision avoidance system powered by tiny depth sensitive cameras) where they’ve fitted a whole host of mini electric cars with the technology, along with weird but wonderful trigger sounds, and watched the scenario play [...]
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12. May 2013
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