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Kung Fu Panda 2 Facebook Parade

26. April 2011

5 Comments

Love this. With every new movie release comes an increasingly important social component that can now make or break an opening weekend. Gone are the days of the famous microsite that plays the latest trailer and challenges you to an advergame… Those days only started a few years ago for the big film studios, and [...]

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Volkswagen Passat LinkedIn Challenge

25. April 2011

11 Comments

Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles! Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges [...]

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Nike “Zlatan” Zuperfly Virtual Experience

22. April 2011

7 Comments

Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]

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Chromaroma: Gamifying London Transport

19. April 2011

6 Comments

To kick it off… Think of Chromaroma as an automated version Foursquare for public transport in London! Weird right? Well, maybe not… Public transport is one of those things you use every day with out thinking and its often the most boring part of your day, so what if you could be part of an [...]

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Magnum Pleasure Hunt Across The Internet

17. April 2011

9 Comments

Here is the latest global campaign from Magnum, this time to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet” and it follows the concept pioneered by the Lynx Party Across The Internet campaign, but this is much more Advergame, than the [...]

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Hasbro: “Guess Who” Social iPhone App

30. March 2011

2 Comments

Two guys from the Miami Ad School recently produced an idea to help make old school games like “Guess Who” a little more relevant in todays social world… So they came up with an app idea that brings your entire Facebook friend network into one giant social game of guess who. On the back of [...]

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Carlsberg “Unbottle Yourself” Campaign App

29. March 2011

7 Comments

Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]

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M&M’s Internet Invasion Game

28. February 2011

8 Comments

M&M’s are doing something a little different over in Denmark, utilising Bookmarklets (little Javascript apps that are launched from a bookmark) to help turn every website in the world, into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website. [...]

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Aston Martin Rapide: Social ARG Film?

18. January 2011

11 Comments

By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]

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Polar Beer: The $100,000 Team Challenge

10. January 2011

2 Comments

Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams; arch rivals “Internacional” and “Grêmio”, so what would a beer brand do? Alienate one fan base by [...]

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Gol Airlines: Mobile Controlled Banner Game

9. January 2011

9 Comments

Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]

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Vodafone’s Power Pinata Facebook Challenge

5. December 2010

1 Comment

Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]

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Coke Zero: TRON LiveCycle ARG iPhone App

28. November 2010

6 Comments

This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]

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The #jeeppuzzle Twitter Campaign

24. November 2010

11 Comments

Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]

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I Am Playr: Social Gaming Gets Entertaining

18. November 2010

3 Comments

Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]

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