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Polar Beer: The $100,000 Team Challenge
Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams; arch rivals “Internacional” and “Grêmio”, so what would a beer brand do? Alienate one fan base by [...]
Continue reading...Gol Airlines: Mobile Controlled Banner Game
9. January 2011
Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions [...]
Continue reading...Vodafone’s Power Pinata Facebook Challenge
5. December 2010
Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]
Continue reading...Coke Zero: TRON LiveCycle ARG iPhone App
28. November 2010
This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]
Continue reading...The #jeeppuzzle Twitter Campaign
24. November 2010
Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]
Continue reading...I Am Playr: Social Gaming Gets Entertaining
18. November 2010
Here is a hot off the press trailer for what could just be a look at where the future of social gaming is headed, called I Am Playr, it’s a football based game created by We R Interactive. I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through [...]
Continue reading...Japan Tourism: Powder Dash Facebook App
11. November 2010
I’m planning another snowboarding trip right now and the guys at McCann Melbourne are trying to sway me back to Japan with this Facebook game called Powder Dash for Japan Tourism. The app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to [...]
Continue reading...Balloonacy: Orange’s Great Internet Balloon Race
8. November 2010
You may have been wondering what that little floating balloon was on the right hand side of the Digital Buzz home page, well, it’s part of the Balloonacy campaign that kicks off today, Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons [...]
Continue reading...M&M’S: Find Red On Google Street View
7. November 2010
BBDO Proximity in Canada have teamed up with M&M’s to create a new campaign based inside Google Street View called Find Red. Essentially it’s an online treasure hunt where people are required to find clues that will be seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook pages over the next few weeks to help [...]
Continue reading...MINI Getaway ARG In Stockholm
2. November 2010
Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]
Continue reading...McDonald’s Creates Branded Farmville Farm
9. October 2010
It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, [...]
Continue reading...Sapporo Beer: Website Treasure Hunt
16. August 2010
Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]
Continue reading...Barclays Bank Advergame: 56 Sage Street
15. August 2010
Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]
Continue reading...Google Chrome “Fastball” Mashup Game
1. July 2010
Wow. This is seriously cool. Google has just launched a crazy YouTube / Social / App mashup game called Google Chrome Fastball – A Race Across The Internet. The game has the same visual flavour as the “speed test” campaign and challenges you to see if you’re “Chrome Fast” by setting a ball rolling across [...]
Continue reading...Samsung 3D Projection YouTube Game!
14. June 2010
A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]
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