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Intel Discovered: An Xbox Kinect Advergame

5. November 2012

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There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]

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Nike+ Xbox Kinect Training Game

2. November 2012

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Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move. The game provides an initial test to [...]

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Comodo: The Instagram Menu

16. October 2012

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While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]

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CinePrint: Lexus ES Interactive Video Print Ad

12. October 2012

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After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things… The first being, who’s reading a physical [...]

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L’Oreal: The Next Level XBOX 360 App

9. October 2012

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L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… [...]

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BMW Vagvisarna: 3 Series Google Maps Hunt

2. September 2012

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Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping [...]

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Expendables 2: Deploy and Destroy Advergame

19. August 2012

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Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire [...]

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KRAFT Macaroni & Cheese: Make iPad Art

7. August 2012

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Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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Volkswagen Street View Quest: Pin It to Win It

3. August 2012

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Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]

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Magnum: Pleasure Hunt 2 Advergame

3. April 2012

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Everyone loves a race across the internet, so here comes round 2 of the Magnum Pleasure Hunt Advergame, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro through a partnership with Microsoft/Bing Maps as you’ll quickly notice! It’s a pretty good [...]

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