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Expendables 2: Deploy and Destroy Advergame

19. August 2012

2 Comments

Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire [...]

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KRAFT Macaroni & Cheese: Make iPad Art

7. August 2012

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Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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Volkswagen Street View Quest: Pin It to Win It

3. August 2012

10 Comments

Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]

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Magnum: Pleasure Hunt 2 Advergame

3. April 2012

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Everyone loves a race across the internet, so here comes round 2 of the Magnum Pleasure Hunt Advergame, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro through a partnership with Microsoft/Bing Maps as you’ll quickly notice! It’s a pretty good [...]

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Mad Men: The 8-Bit YouTube Advergame

25. March 2012

4 Comments

Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the [...]

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Ponk: Experimental Kinect Gaming Installation

27. February 2012

4 Comments

Here is a another good example of how Microsoft’s Kinect can be used to bring interactivity into the digital space. This video features the game PONK which combines touchless and tangible gameplay. Powered by Kinect, PONK creates a new digital experience by providing an interactive platform combining a 2D playground and 3D real, reactive elements. [...]

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BMW 1 Series: Projection Mapping Racing Game

26. January 2012

6 Comments

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]

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Xbox Kinect: Dancify Yourself Mobile App

23. January 2012

3 Comments

There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and [...]

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Canal+ Borgia 360 Multi-Device Experience

17. December 2011

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The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

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Honda: HTML5 Chain Reactions Challenge

25. November 2011

2 Comments

So this is a super clever HTML5 site from Honda. It’s called “The Experiment” and is essentially a lab where you can play with all sorts of objects in a physics-based game that challenges you to complete that chain reaction using a set of objects by placing them in the correct sequence. Each of the [...]

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Domino’s Pizza Hero Advergame for iPad

22. November 2011

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Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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Mercedes-Benz: Escape The Map Advergame

17. November 2011

7 Comments

Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new [...]

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Scandinavian Airlines: The TimeKiller App

3. October 2011

6 Comments

Here is a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers, after SAS won the award for being the most punctual airline again, and for the last few years in a row. The whole idea here aims to poke [...]

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Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

2 Comments

Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

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Disney AppMATes: Cars 2 Toys For The iPad

29. September 2011

5 Comments

Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games. First up, is Cars 2 from Disney/Pixar, with the toy packs and app available from October 1st, at $20 for the first 2x toys while the app is free! The idea is that toys [...]

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