Advergames

Domino’s Pizza Hero Advergame for iPad

22. November 2011

Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

Mercedes-Benz: Escape The Map Advergame

17. November 2011

7 Comments

Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new [...]

Scandinavian Airlines: The TimeKiller App

3. October 2011

5 Comments

Here is a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers, after SAS won the award for being the most punctual airline again, and for the last few years in a row. The whole idea here aims to poke [...]

Swedish Post: Sweden’s Safest Hands Challenge

3. October 2011

2 Comments

Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

Disney AppMATes: Cars 2 Toys For The iPad

29. September 2011

5 Comments

Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games. First up, is Cars 2 from Disney/Pixar, with the toy packs and app available from October 1st, at $20 for the first 2x toys while the app is free! The idea is that toys [...]

Foursquaropoly: Monopolize Your Real Life

14. September 2011

7 Comments

Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

Cadbury Spots v Stripes Blippar AR Gaming App

24. August 2011

4 Comments

Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]

Frijj: You LOL You Lose Advergame

15. August 2011

5 Comments

This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app. The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of [...]

New Balance: Urban Dash Challenge ARG App

10. August 2011

4 Comments

Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

Citroen DS4 Seekers: Hide and Seek Campaign

26. July 2011

6 Comments

Citroen have launched a new campaign for the DS4 called “DS4 Seekers” which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook. Each day players are given a virtual DS4 to hide on the real streets around them, and for every [...]

NZ Airforce “Real World” YouTube Experience

19. July 2011

3 Comments

Here is a YouTube experience with a difference from the Royal New Zealand Airforce. It’s part advergame, part digital installation and part old school scale model all tied together via a live streaming, fly-wire (if that’s what you call it!?) webcam, controlled through the YouTube game. Basically, they’ve given users the ability to fly a [...]

Toyota Japan: ToyToyota Backseat Driver App

17. July 2011

2 Comments

If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand, ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents. It’s called the “Backseat Driver” an iPhone app that allows kids [...]

ATG: Multi-Player Swedish Horse Racing Game

13. July 2011

1 Comment

You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]

Transformers 3 “Web Wars” Advergame

9. July 2011

5 Comments

With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]

MINI Maps: Google Maps Racing Advergame

21. June 2011

15 Comments

Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

Archive | Advergames RSS feed for this section

Domino’s Pizza Hero Advergame for iPad

Mercedes-Benz: Escape The Map Advergame

Scandinavian Airlines: The TimeKiller App

Swedish Post: Sweden’s Safest Hands Challenge

Disney AppMATes: Cars 2 Toys For The iPad

Foursquaropoly: Monopolize Your Real Life

Cadbury Spots v Stripes Blippar AR Gaming App

Frijj: You LOL You Lose Advergame

New Balance: Urban Dash Challenge ARG App

Citroen DS4 Seekers: Hide and Seek Campaign

NZ Airforce “Real World” YouTube Experience

Toyota Japan: ToyToyota Backseat Driver App

ATG: Multi-Player Swedish Horse Racing Game

Transformers 3 “Web Wars” Advergame

MINI Maps: Google Maps Racing Advergame

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