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Perrier: The ‘Secret Place’ Digital Experience

10. April 2013

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Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]

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Google Chrome: The World Wide Maze

24. March 2013

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Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Click here to start the action, connect your phone, find a site and then play! Very cool work form Google Japan… It reminds me [...]

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Volkswagen Smileage: Socialising Road Trips App

11. March 2013

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Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]

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Google Chrome: Super Sync Sports Mobile Game

1. March 2013

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Google Chrome UK have just released this new Chrome Experiment called ‘Super Sync Sports‘ which, as the name suggests, allows players to sync their mobile phones and tablets to be used as a remote control. Once you’ve chosen a game, you’ll use your mobile to run, swim and cycle your way to victory, whilst the [...]

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Nike+ Presents: NikeFuel Missions Game

26. December 2012

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Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement via the NikeFuel Missions video game, and it’s all powered through Nike’s new Fuel metric to make it competitive from person to person as you try to top the [...]

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Skittles: Telekinize The Rainbow

22. December 2012

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

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Reindeer Races: VML Australia’s Epic Xmas Card

13. December 2012

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I may be a little biased, but check out VML Sydney’s epic Agency Xmas Card for 2012… It’s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you’ll be allocated a reindeer in the next available race, then [...]

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Swedish Post: Parcel Memory Xmas Game

11. December 2012

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Swedish Post are famous for huge Xmas installations, in fact you probably remember last years ‘Xmas on Wheels‘ installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they’ve back it up [...]

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Old Spice: Save the World Advergame

22. November 2012

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Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live [...]

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Google Ingress: A Global Alternate Reality Game

18. November 2012

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I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

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