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Google Chrome: Super Sync Sports Mobile Game

1. March 2013

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Google Chrome UK have just released this new Chrome Experiment called ‘Super Sync Sports‘ which, as the name suggests, allows players to sync their mobile phones and tablets to be used as a remote control. Once you’ve chosen a game, you’ll use your mobile to run, swim and cycle your way to victory, whilst the [...]

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Nike+ Presents: NikeFuel Missions Game

26. December 2012

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Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement via the NikeFuel Missions video game, and it’s all powered through Nike’s new Fuel metric to make it competitive from person to person as you try to top the [...]

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Skittles: Telekinize The Rainbow

22. December 2012

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

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Reindeer Races: VML Australia’s Epic Xmas Card

13. December 2012

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I may be a little biased, but check out VML Sydney’s epic Agency Xmas Card for 2012… It’s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you’ll be allocated a reindeer in the next available race, then [...]

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Swedish Post: Parcel Memory Xmas Game

11. December 2012

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Swedish Post are famous for huge Xmas installations, in fact you probably remember last years ‘Xmas on Wheels‘ installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they’ve back it up [...]

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Old Spice: Save the World Advergame

22. November 2012

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Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live [...]

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Google Ingress: A Global Alternate Reality Game

18. November 2012

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I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

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Intel Discovered: An Xbox Kinect Advergame

5. November 2012

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There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]

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Nike+ Xbox Kinect Training Game

2. November 2012

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Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move. The game provides an initial test to [...]

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Comodo: The Instagram Menu

16. October 2012

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While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]

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CinePrint: Lexus ES Interactive Video Print Ad

12. October 2012

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After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things… The first being, who’s reading a physical [...]

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L’Oreal: The Next Level XBOX 360 App

9. October 2012

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L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… [...]

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BMW Vagvisarna: 3 Series Google Maps Hunt

2. September 2012

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Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping [...]

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Expendables 2: Deploy and Destroy Advergame

19. August 2012

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Hyping up the new Expendables 2 movie is this cool new advergame called ‘Deploy and Destroy’ which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you’re good, unleash some serious fire [...]

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KRAFT Macaroni & Cheese: Make iPad Art

7. August 2012

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Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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