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	<title>Digital Buzz Blog&#187; Advergames</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>OK GO Presents &#8216;Say The Same Thing&#8217; App</title>
		<link>http://www.digitalbuzzblog.com/ok-go-presents-say-the-same-thing-app/</link>
		<comments>http://www.digitalbuzzblog.com/ok-go-presents-say-the-same-thing-app/#comments</comments>
		<pubDate>Sun, 12 May 2013 21:00:52 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Mobile Games]]></category>
		<category><![CDATA[Ok Go]]></category>
		<category><![CDATA[OK GO Apps]]></category>
		<category><![CDATA[OK GO Mobile Games]]></category>
		<category><![CDATA[OK GO Say The Same Thing Game]]></category>
		<category><![CDATA[OK GO Work]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13954</guid>
		<description><![CDATA[The OK GO guys aren&#8217;t really just a band, they&#8217;re more of a hybrid creative collective, and to prove it, they&#8217;ve just released this game called &#8216;Say The Same Thing&#8217; which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/' rel='bookmark' title='Google Ingress: A Global Alternate Reality Game'>Google Ingress: A Global Alternate Reality Game</a></li>
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]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ok-go-presents-say-the-same-thing-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Volkswagen: Hidden Frame YouTube Ad</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-hidden-frame-youtube-ad/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-hidden-frame-youtube-ad/#comments</comments>
		<pubDate>Wed, 08 May 2013 15:34:41 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[YouTube Campaigns]]></category>
		<category><![CDATA[AlmapBBDO]]></category>
		<category><![CDATA[Best Digital Campaigns]]></category>
		<category><![CDATA[Best Use of YouTube]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Ads]]></category>
		<category><![CDATA[Volkswagen YouTube Ads]]></category>
		<category><![CDATA[YouTube Ads]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13946</guid>
		<description><![CDATA[Another cool YouTube play from Volkswagen, with this &#8216;Hidden Frame&#8217; being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the &#8216;frame view&#8217; when you mouse over the timeline&#8230; This isn&#8217;t extremely innovative, but it&#8217;s a pretty smart and fun way to get the message across. What [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Intel: PUSH for Ultrabook Installation</title>
		<link>http://www.digitalbuzzblog.com/intel-push-for-ultrabook-installation/</link>
		<comments>http://www.digitalbuzzblog.com/intel-push-for-ultrabook-installation/#comments</comments>
		<pubDate>Mon, 06 May 2013 11:30:45 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Connected Objects]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Convergence]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Best Digital Installations]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Intel PUSH for Ultrabook]]></category>
		<category><![CDATA[Intel PUSH for Ultrabook Campaign]]></category>
		<category><![CDATA[Intel Ultrabook]]></category>
		<category><![CDATA[Intel Ultrabook Campaigns]]></category>
		<category><![CDATA[Intel Ultrabook PUSH]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13932</guid>
		<description><![CDATA[There&#8217;s a new world of promotions coming this year, and you&#8217;ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel&#8217;s Ultrabook. The competition is called &#8216;Push for Ultrabook&#8217; and provides [...]<div class='yarpp-related-rss'>
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</div>
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>OZU University: Your Future Facebook Timeline</title>
		<link>http://www.digitalbuzzblog.com/ozu-university-your-future-facebook-timeline/</link>
		<comments>http://www.digitalbuzzblog.com/ozu-university-your-future-facebook-timeline/#comments</comments>
		<pubDate>Sun, 05 May 2013 13:28:27 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Facebook Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[41? 29!]]></category>
		<category><![CDATA[Best Digital Campaigns]]></category>
		<category><![CDATA[Best Facebook Apps]]></category>
		<category><![CDATA[Facebook University Campaigns]]></category>
		<category><![CDATA[OZU University]]></category>
		<category><![CDATA[University Digital Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13926</guid>
		<description><![CDATA[Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called &#8216;The Game of Your Life&#8217; which basically lets students to &#8216;test drive&#8217; their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]<div class='yarpp-related-rss'>
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]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ozu-university-your-future-facebook-timeline/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/05/Facebook-Future.jpg" length="56635" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/05/Facebook-Future.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Perrier: The &#8216;Secret Place&#8217; Digital Experience</title>
		<link>http://www.digitalbuzzblog.com/perrier-the-secret-place-digital-experience/</link>
		<comments>http://www.digitalbuzzblog.com/perrier-the-secret-place-digital-experience/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 06:36:08 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Interactive Video Experience]]></category>
		<category><![CDATA[Interactive Video Sites]]></category>
		<category><![CDATA[Multi-Device]]></category>
		<category><![CDATA[Multi-Device Video Experiences]]></category>
		<category><![CDATA[Perrier]]></category>
		<category><![CDATA[Perrier Digital Experience]]></category>
		<category><![CDATA[Perrier Experience]]></category>
		<category><![CDATA[Perrier Secret Place]]></category>
		<category><![CDATA[Perrier The Secret Place]]></category>
		<category><![CDATA[Video Campaigns]]></category>
		<category><![CDATA[Video Experiences]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13808</guid>
		<description><![CDATA[Perrier has launched a new digital experience called &#8216;The Secret Place&#8216; which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]<div class='yarpp-related-rss'>
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</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/perrier-the-secret-place-digital-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/04/Perrier2.jpg" length="47416" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/04/Perrier2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Google Chrome: The World Wide Maze</title>
		<link>http://www.digitalbuzzblog.com/google-chrome-the-world-wide-maze/</link>
		<comments>http://www.digitalbuzzblog.com/google-chrome-the-world-wide-maze/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 10:55:24 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[Best Chrome Experiments]]></category>
		<category><![CDATA[Chrome World Wide Maze]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[Google Chrome Experiments]]></category>
		<category><![CDATA[Google HTML 5]]></category>
		<category><![CDATA[Google World Wide Maze]]></category>
		<category><![CDATA[HTML 5 Campaigns]]></category>
		<category><![CDATA[HTML 5 Examples]]></category>
		<category><![CDATA[The World Wide Maze]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13724</guid>
		<description><![CDATA[Google&#8217;s addiction to creative experiments continues to skyrocket, and with it comes this, &#8216;The World Wide Maze&#8217; which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Click here to start the action, connect your phone, find a site and then play! Very cool work form Google Japan&#8230; It reminds me [...]<div class='yarpp-related-rss'>
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]]></description>
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		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/03/Google-World-Wide-Maze.jpg" length="45953" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2013/03/Google-World-Wide-Maze.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volkswagen Smileage: Socialising Road Trips App</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-smileage-social-road-trips-powered-by-google/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-smileage-social-road-trips-powered-by-google/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 03:52:48 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Labs]]></category>
		<category><![CDATA[Google Labs Projects]]></category>
		<category><![CDATA[Smileage]]></category>
		<category><![CDATA[Smileage App]]></category>
		<category><![CDATA[Socalising Road Trips]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Apps]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Products]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Road Trips]]></category>
		<category><![CDATA[Volkswagen Smileage]]></category>
		<category><![CDATA[Volkswagen Smileage App]]></category>
		<category><![CDATA[Volkswagen Smileage Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13667</guid>
		<description><![CDATA[Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]<div class='yarpp-related-rss'>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Google Chrome: Super Sync Sports Mobile Game</title>
		<link>http://www.digitalbuzzblog.com/google-chrome-experiment-super-sync-sports-game/</link>
		<comments>http://www.digitalbuzzblog.com/google-chrome-experiment-super-sync-sports-game/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 04:44:24 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[Google Chrome Experiments]]></category>
		<category><![CDATA[Google HTML 5 Campaigns]]></category>
		<category><![CDATA[Google Super Sync Sports]]></category>
		<category><![CDATA[Google Super Sync Sports Mobile Game]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[HTML 5 Campaigns]]></category>
		<category><![CDATA[HTML 5 Examples]]></category>
		<category><![CDATA[HTML 5 Games]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13594</guid>
		<description><![CDATA[Google Chrome UK have just released this new Chrome Experiment called &#8216;Super Sync Sports&#8216; which, as the name suggests, allows players to sync their mobile phones and tablets to be used as a remote control. Once you&#8217;ve chosen a game, you&#8217;ll use your mobile to run, swim and cycle your way to victory, whilst the [...]<div class='yarpp-related-rss'>
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]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Nike+ Presents: NikeFuel Missions Game</title>
		<link>http://www.digitalbuzzblog.com/nike-presents-nikefuel-missions-video-game/</link>
		<comments>http://www.digitalbuzzblog.com/nike-presents-nikefuel-missions-video-game/#comments</comments>
		<pubDate>Wed, 26 Dec 2012 07:41:42 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Campaigns]]></category>
		<category><![CDATA[Nike Fuel Missions]]></category>
		<category><![CDATA[Nike+ Fuel Missions Game]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13288</guid>
		<description><![CDATA[Nike of course, is famous for the gamification of running amongst many other sports, and now they&#8217;ve released &#8216;NikeFuel Missions&#8216; to gamify every day human movement via the NikeFuel Missions video game, and it&#8217;s all powered through Nike&#8217;s new Fuel metric to make it competitive from person to person as you try to top the [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/nike-ng360-golf-360-training-tracking-app/' rel='bookmark' title='Nike Golf 360 App: Track and Tune Your Game'>Nike Golf 360 App: Track and Tune Your Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nike-presents-nikefuel-missions-video-game/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Nike-Fuel-Missions2.jpg" length="57946" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Nike-Fuel-Missions2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Skittles: Telekinize The Rainbow</title>
		<link>http://www.digitalbuzzblog.com/skittles-telekinize-the-rainbow/</link>
		<comments>http://www.digitalbuzzblog.com/skittles-telekinize-the-rainbow/#comments</comments>
		<pubDate>Sat, 22 Dec 2012 13:33:28 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Facebook Campaigns]]></category>
		<category><![CDATA[Best Skittles Campaigns]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Skittles Campaigns]]></category>
		<category><![CDATA[Skittles Digital]]></category>
		<category><![CDATA[Skittles Digital Campaigns]]></category>
		<category><![CDATA[Skittles Telekinize The Rainbow]]></category>
		<category><![CDATA[Telekinize The Rainbow]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13278</guid>
		<description><![CDATA[Here&#8217;s a new way to play with Skittles in a campaign from Australia called &#8216;Telekinize The Rainbow&#8217;. A Facebook app that allows you to control a single Skittle with your mind&#8230; Err&#8230; Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/skittles-mob-003-scholarship-the-rainbow/' rel='bookmark' title='Skittles MOB #003 &#8211; Scholarship the Rainbow'>Skittles MOB #003 &#8211; Scholarship the Rainbow</a></li>
<li><a href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li>
<li><a href='http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/' rel='bookmark' title='Skittles &#8220;Touch&#8221; YouTube Ads'>Skittles &#8220;Touch&#8221; YouTube Ads</a></li>
</ol>
</div>
]]></description>
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		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Skittles-Rainbow.jpg" length="39582" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Skittles-Rainbow.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Reindeer Races: VML Australia&#8217;s Epic Xmas Card</title>
		<link>http://www.digitalbuzzblog.com/reindeer-races-vml-australias-epic-xmas-card-installation/</link>
		<comments>http://www.digitalbuzzblog.com/reindeer-races-vml-australias-epic-xmas-card-installation/#comments</comments>
		<pubDate>Thu, 13 Dec 2012 02:45:01 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Best Agency Xmas Cards]]></category>
		<category><![CDATA[Reindeer Races]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML Agency Xmas Card]]></category>
		<category><![CDATA[VML Australia]]></category>
		<category><![CDATA[VML Sydney]]></category>
		<category><![CDATA[VML Xmas Card]]></category>
		<category><![CDATA[VML Xmas Card 2012]]></category>
		<category><![CDATA[Xmas Cards 2012]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13232</guid>
		<description><![CDATA[I may be a little biased, but check out VML Sydney&#8217;s epic Agency Xmas Card for 2012&#8230; It&#8217;s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you&#8217;ll be allocated a reindeer in the next available race, then [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/macys-believe-o-magic-ar-xmas-card-app/' rel='bookmark' title='Macy&#8217;s: Believe-o-Magic AR Xmas Card App'>Macy&#8217;s: Believe-o-Magic AR Xmas Card App</a></li>
<li><a href='http://www.digitalbuzzblog.com/epic-win-iphone-app-trailer/' rel='bookmark' title='The Epic Win iPhone App'>The Epic Win iPhone App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/reindeer-races-vml-australias-epic-xmas-card-installation/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Reindeer.jpg" length="59705" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Reindeer.jpg" width="330" height="330" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Swedish Post: Parcel Memory Xmas Game</title>
		<link>http://www.digitalbuzzblog.com/swedish-post-parcel-memory-xmas-game/</link>
		<comments>http://www.digitalbuzzblog.com/swedish-post-parcel-memory-xmas-game/#comments</comments>
		<pubDate>Tue, 11 Dec 2012 09:13:42 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Agency Christmas Cards]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Agency Xmas Cards]]></category>
		<category><![CDATA[Agency Xmas Cards 2012]]></category>
		<category><![CDATA[Best Agency Xmas Cards 2012]]></category>
		<category><![CDATA[Best Xmas Cards 2012]]></category>
		<category><![CDATA[Best Xmas Installations 2012]]></category>
		<category><![CDATA[Digital Convergence]]></category>
		<category><![CDATA[Swedish Post]]></category>
		<category><![CDATA[Swedish Post Parcel Memory]]></category>
		<category><![CDATA[Swedish Post Parcel Memory Xmas Game]]></category>
		<category><![CDATA[Swedish Post Xmas Card]]></category>
		<category><![CDATA[Swedish Post Xmas Installation]]></category>
		<category><![CDATA[Xmas Installations]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13218</guid>
		<description><![CDATA[Swedish Post are famous for huge Xmas installations, in fact you probably remember last years &#8216;Xmas on Wheels&#8216; installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they&#8217;ve back it up [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/virgin-blue-9th-birthday-worlds-biggest-game-of-pass-the-parcel-campaign/' rel='bookmark' title='VirginBlue: Worlds Biggest Pass The Parcel Game'>VirginBlue: Worlds Biggest Pass The Parcel Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/swedish-armed-forces-online-game/' rel='bookmark' title='Swedish Armed Forces Online Game'>Swedish Armed Forces Online Game</a></li>
</ol>
</div>
]]></description>
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		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Sweedish-Post2.jpg" length="81336" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/12/Sweedish-Post2.jpg" width="470" height="470" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Old Spice: Save the World Advergame</title>
		<link>http://www.digitalbuzzblog.com/old-spice-dikembe-mutombos-save-the-world-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/old-spice-dikembe-mutombos-save-the-world-advergame/#comments</comments>
		<pubDate>Thu, 22 Nov 2012 10:50:13 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Old Spice 8-Bit]]></category>
		<category><![CDATA[Old Spice Advergame]]></category>
		<category><![CDATA[Old Spice Campaigns]]></category>
		<category><![CDATA[Old Spice Digital Campaigns]]></category>
		<category><![CDATA[Old Spice Save The World]]></category>
		<category><![CDATA[Old Spice Save The World Advergame]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13097</guid>
		<description><![CDATA[Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I&#8217;ve seen this year, is this piece from Old Spice called &#8216;Dikembe Mutombo&#8217;s 4 1/2 Weeks to Save the World&#8217; game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/the-gti-project-online-game-advergame/' rel='bookmark' title='The GTI Project Advergame'>The GTI Project Advergame</a></li>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/old-spice-dikembe-mutombos-save-the-world-advergame/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Old-Spice.jpg" length="65885" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Old-Spice.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Google Ingress: A Global Alternate Reality Game</title>
		<link>http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/</link>
		<comments>http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/#comments</comments>
		<pubDate>Sun, 18 Nov 2012 08:54:44 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Alternate Reality Game]]></category>
		<category><![CDATA[Google ARG]]></category>
		<category><![CDATA[Google Augmented Reality Game]]></category>
		<category><![CDATA[Google Campaigns Branded Content]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13049</guid>
		<description><![CDATA[I&#8217;m sure there are a few of you who&#8217;ve been waiting for this a long time, but here it is, Google&#8217;s brand new, global, Alternate Reality Game called &#8216;Ingress&#8217; which places you and your smartphone in the middle of a global mind control battle that you&#8217;ll fight out in real life, where ever you live&#8230; [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/google-chrome-experiment-super-sync-sports-game/' rel='bookmark' title='Google Chrome: Super Sync Sports Mobile Game'>Google Chrome: Super Sync Sports Mobile Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/google-ingress-a-global-alternate-reality-game/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Ingress.jpg" length="48450" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Ingress.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Intel Discovered: An Xbox Kinect Advergame</title>
		<link>http://www.digitalbuzzblog.com/intel-discovered-an-xbox-kinect-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/intel-discovered-an-xbox-kinect-advergame/#comments</comments>
		<pubDate>Mon, 05 Nov 2012 08:55:41 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Media Buying]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Digital Trends 2012]]></category>
		<category><![CDATA[Gaming Trends]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Intel Advergame]]></category>
		<category><![CDATA[Intel Discovered]]></category>
		<category><![CDATA[Intel Discovered Kinect Game]]></category>
		<category><![CDATA[Intel Discovered Xbox Game]]></category>
		<category><![CDATA[Intel Kinect Game]]></category>
		<category><![CDATA[Intel Xbox Kinect Game]]></category>
		<category><![CDATA[Kinect Advergames]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Xbox Advergames]]></category>
		<category><![CDATA[Xbox Kinect Advergames]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12992</guid>
		<description><![CDATA[There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/intel-discovered-an-xbox-kinect-advergame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Inter-Discovered.jpg" length="38223" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Inter-Discovered.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Nike+ Xbox Kinect Training Game</title>
		<link>http://www.digitalbuzzblog.com/nike-xbox-kinect-training-game/</link>
		<comments>http://www.digitalbuzzblog.com/nike-xbox-kinect-training-game/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 13:19:04 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Advergaming]]></category>
		<category><![CDATA[Advertising Games]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike+ Kinect]]></category>
		<category><![CDATA[Nike+ Xbox Kinect Game]]></category>
		<category><![CDATA[Nike+ Xbox Training Game]]></category>
		<category><![CDATA[XBox Kinect Training Game]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12973</guid>
		<description><![CDATA[Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move. The game provides an initial test to [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/nike-football-training-ipad-app/' rel='bookmark' title='Nike Football Training iPad App'>Nike Football Training iPad App</a></li>
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</ol>
</div>
]]></description>
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		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Nike-Kinect-Training.jpg" length="18630" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/11/Nike-Kinect-Training.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Comodo: The Instagram Menu</title>
		<link>http://www.digitalbuzzblog.com/comodo-the-instagram-menu/</link>
		<comments>http://www.digitalbuzzblog.com/comodo-the-instagram-menu/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 13:49:33 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Comodo Instagram Menu]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Instagram Campaigns]]></category>
		<category><![CDATA[Instagram Menu]]></category>
		<category><![CDATA[Instagram Menu Campaign]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[The Instagram Menu]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12856</guid>
		<description><![CDATA[While I can&#8217;t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly&#8230; So, just make the food look brilliant and don&#8217;t leave any hairs in there! If [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
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		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Instagram-Menu.jpg" length="20762" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Instagram-Menu.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>CinePrint: Lexus ES Interactive Video Print Ad</title>
		<link>http://www.digitalbuzzblog.com/cineprint-lexus-es-interactive-video-print-ad/</link>
		<comments>http://www.digitalbuzzblog.com/cineprint-lexus-es-interactive-video-print-ad/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 13:11:45 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Interactive Print Ads]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Best Interactive Print Ads]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[CinePrint]]></category>
		<category><![CDATA[CinePrint Examples]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interactive Print Ad Examples]]></category>
		<category><![CDATA[Interactive Video Print Ads]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[Lexus ES CinePrint Ad]]></category>
		<category><![CDATA[Lexus ES Interactive Print Ad]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Print Ads]]></category>
		<category><![CDATA[Video Print Ads]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12812</guid>
		<description><![CDATA[After doing a double take on this interactive print ad, I&#8217;m asking myself is this the world&#8217;s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is &#8216;super cool&#8217; but then logic sets in and I&#8217;m wondering a few things&#8230; The first being, who&#8217;s reading a physical [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/murat-paris-interactive-jewellery-print-ads/' rel='bookmark' title='Murat Paris: Interactive Jewellery Print Ads'>Murat Paris: Interactive Jewellery Print Ads</a></li>
<li><a href='http://www.digitalbuzzblog.com/o-boticario-interactive-print-ad-makeup-tutorial/' rel='bookmark' title='O Boticário Beauty: Interactive Vogue Print Ads'>O Boticário Beauty: Interactive Vogue Print Ads</a></li>
<li><a href='http://www.digitalbuzzblog.com/axa-when-iads-meet-print-ads/' rel='bookmark' title='AXA: When iAds Meet Print Ads'>AXA: When iAds Meet Print Ads</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/cineprint-lexus-es-interactive-video-print-ad/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/CinePrint-Lexus-ES2.jpg" length="29360" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/CinePrint-Lexus-ES2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>L&#8217;Oreal: The Next Level XBOX 360 App</title>
		<link>http://www.digitalbuzzblog.com/loreal-the-next-level-xbox-360-app/</link>
		<comments>http://www.digitalbuzzblog.com/loreal-the-next-level-xbox-360-app/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 12:49:18 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Products]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Branded Apps]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Gaming Apps]]></category>
		<category><![CDATA[L'Oreal]]></category>
		<category><![CDATA[L'Oreal The Next Level]]></category>
		<category><![CDATA[L'Oreal The Next Level App]]></category>
		<category><![CDATA[L'Oreal Xbox 360 App]]></category>
		<category><![CDATA[L'Oreal Xbox App]]></category>
		<category><![CDATA[Makeup Apps]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12770</guid>
		<description><![CDATA[L&#8217;Oreal have moved into the console gaming territory with &#8216;The Next Level&#8217; XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program&#8230; [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/new-xbox-goes-after-the-wii-audience/' rel='bookmark' title='New Xbox Goes After The Wii Audience'>New Xbox Goes After The Wii Audience</a></li>
<li><a href='http://www.digitalbuzzblog.com/xbox-lips-jukebox-social-app/' rel='bookmark' title='XBOX: Lips Jukebox Social App'>XBOX: Lips Jukebox Social App</a></li>
<li><a href='http://www.digitalbuzzblog.com/xbox-kinect-dancify-yourself-mobile-app-for-dance-central-2/' rel='bookmark' title='Xbox Kinect: Dancify Yourself Mobile App'>Xbox Kinect: Dancify Yourself Mobile App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/loreal-the-next-level-xbox-360-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Loreal-Xbox-App2.jpg" length="19114" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Loreal-Xbox-App2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>BMW Vagvisarna: 3 Series Google Maps Hunt</title>
		<link>http://www.digitalbuzzblog.com/bmw-vagvisarna-3-series-google-maps-hunt/</link>
		<comments>http://www.digitalbuzzblog.com/bmw-vagvisarna-3-series-google-maps-hunt/#comments</comments>
		<pubDate>Sun, 02 Sep 2012 10:23:29 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[BMW 3 Series Google Maps Hunt]]></category>
		<category><![CDATA[BMW Car Hunt]]></category>
		<category><![CDATA[BMW Vagvisarna]]></category>
		<category><![CDATA[BMW Vagvisarna Google Maps]]></category>
		<category><![CDATA[BMW Vagvisarna Google Maps Car Hunt]]></category>
		<category><![CDATA[Google Maps Campaigns]]></category>
		<category><![CDATA[Google Maps Promotions]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12507</guid>
		<description><![CDATA[Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/philips-hideouts-google-maps-treasure-hunt/' rel='bookmark' title='Philips Hideouts: Google Maps Treasure Hunt'>Philips Hideouts: Google Maps Treasure Hunt</a></li>
<li><a href='http://www.digitalbuzzblog.com/mini-maps-google-maps-racing-advergame/' rel='bookmark' title='MINI Maps: Google Maps Racing Advergame'>MINI Maps: Google Maps Racing Advergame</a></li>
<li><a href='http://www.digitalbuzzblog.com/google-maps-explore-the-grand-canyon/' rel='bookmark' title='Google Maps: Explore the Grand Canyon'>Google Maps: Explore the Grand Canyon</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/bmw-vagvisarna-3-series-google-maps-hunt/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/09/BMW-Car-Hunt1.jpg" length="55686" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/09/BMW-Car-Hunt1.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Expendables 2: Deploy and Destroy Advergame</title>
		<link>http://www.digitalbuzzblog.com/expendables-2-deploy-and-destroy-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/expendables-2-deploy-and-destroy-advergame/#comments</comments>
		<pubDate>Sun, 19 Aug 2012 07:30:13 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Advergame]]></category>
		<category><![CDATA[Deploy and Destroy]]></category>
		<category><![CDATA[Expendables]]></category>
		<category><![CDATA[Expendables 2]]></category>
		<category><![CDATA[Expendables 2 Advergame]]></category>
		<category><![CDATA[Expendables 2 Deploy and Destroy]]></category>
		<category><![CDATA[Expendables 2 Online Game]]></category>
		<category><![CDATA[Expendables 2 Social Campaign]]></category>
		<category><![CDATA[Expendables YouTube Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12418</guid>
		<description><![CDATA[Hyping up the new Expendables 2 movie is this cool new advergame called &#8216;Deploy and Destroy&#8217; which is a twist on the classic tower defence game, but here, you just happen to get to choose your squad from the biggest cast of action heroes ever assembled, who will, if you&#8217;re good, unleash some serious fire [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/the-expendables-youtube-takeover/' rel='bookmark' title='The Expendables YouTube Takeover'>The Expendables YouTube Takeover</a></li>
<li><a href='http://www.digitalbuzzblog.com/advergame-red-bull-soapbox-racer/' rel='bookmark' title='Advergame: Red Bull Soapbox Racer'>Advergame: Red Bull Soapbox Racer</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-sneak-destroy-on-facebook-places/' rel='bookmark' title='Nike: Sneak &amp; Destroy On Facebook Places'>Nike: Sneak &#038; Destroy On Facebook Places</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/expendables-2-deploy-and-destroy-advergame/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/08/Expendables2-Advergame2.jpg" length="51489" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/08/Expendables2-Advergame2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>KRAFT Macaroni &amp; Cheese: Make iPad Art</title>
		<link>http://www.digitalbuzzblog.com/kraft-macaroni-cheese-make-macaroni-ipad-art/</link>
		<comments>http://www.digitalbuzzblog.com/kraft-macaroni-cheese-make-macaroni-ipad-art/#comments</comments>
		<pubDate>Tue, 07 Aug 2012 12:40:41 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[CPB]]></category>
		<category><![CDATA[Crispin Porter + Boguksy]]></category>
		<category><![CDATA[Dinner Not Art]]></category>
		<category><![CDATA[DinnerNotArt]]></category>
		<category><![CDATA[iPad Apps]]></category>
		<category><![CDATA[KRAFT Macaroni & Cheese]]></category>
		<category><![CDATA[KRAFT Macaroni & Cheese Apps]]></category>
		<category><![CDATA[KRAFT Macaroni & Cheese iPad Art]]></category>
		<category><![CDATA[Macaroni iPad Art]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12347</guid>
		<description><![CDATA[Here&#8217;s the latest innovative piece of work from KRAFT Macaroni &#038; Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/kraft-mac-cheese-golden-voice-of-love/' rel='bookmark' title='Kraft: Golden Voice of Love Campaign'>Kraft: Golden Voice of Love Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/kraft-golden-voice-of-love-campaign/' rel='bookmark' title='Kraft: Golden Voice of Love Campaign'>Kraft: Golden Voice of Love Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/kraft-smile-tagging-facebook-app-grin-and-share-it/' rel='bookmark' title='KRAFT Smile Tagging App: Grin and Share it.'>KRAFT Smile Tagging App: Grin and Share it.</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/kraft-macaroni-cheese-make-macaroni-ipad-art/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/08/iPad-Art.jpg" length="37805" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/08/iPad-Art.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volkswagen Street View Quest: Pin It to Win It</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-street-quest-pin-it-to-win-it/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-street-quest-pin-it-to-win-it/#comments</comments>
		<pubDate>Thu, 02 Aug 2012 15:46:16 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Google Street View]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Street View]]></category>
		<category><![CDATA[Street View Games]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Google Street View Game]]></category>
		<category><![CDATA[Volkswagen Street Quest]]></category>
		<category><![CDATA[Volkswagen Street Quest Game]]></category>
		<category><![CDATA[Volkswagen Street View]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12321</guid>
		<description><![CDATA[Here&#8217;s the latest Volkswagen work, this time out of South Africa, with the Volkswagen &#8216;Street Quest&#8217; advergame&#8230; It&#8217;s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/apples-gets-special-google-street-view/' rel='bookmark' title='Apple Gets Special Google Street View'>Apple Gets Special Google Street View</a></li>
<li><a href='http://www.digitalbuzzblog.com/toyota-the-iq-street-view-project/' rel='bookmark' title='Toyota: The iQ Street View Project'>Toyota: The iQ Street View Project</a></li>
<li><a href='http://www.digitalbuzzblog.com/microsofts-new-street-slide-mapping-view/' rel='bookmark' title='Microsoft&#8217;s New Street Slide Mapping View'>Microsoft&#8217;s New Street Slide Mapping View</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-street-quest-pin-it-to-win-it/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/08/Volkswagen-Street-Quest.jpg" length="30314" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/08/Volkswagen-Street-Quest.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Magnum: Pleasure Hunt 2 Advergame</title>
		<link>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-2-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-2-advergame/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 13:48:40 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Bing Maps]]></category>
		<category><![CDATA[Branded Advergames]]></category>
		<category><![CDATA[Magnum]]></category>
		<category><![CDATA[Magnum Pleasure Hunt 2]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Pleasure Hunt 2 Advergame]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10898</guid>
		<description><![CDATA[Everyone loves a race across the internet, so here comes round 2 of the Magnum Pleasure Hunt Advergame, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro through a partnership with Microsoft/Bing Maps as you&#8217;ll quickly notice! It&#8217;s a pretty good [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/' rel='bookmark' title='Magnum: Pleasure Hunt Across Amsterdam ARG'>Magnum: Pleasure Hunt Across Amsterdam ARG</a></li>
<li><a href='http://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-the-internet/' rel='bookmark' title='Magnum Pleasure Hunt Across The Internet'>Magnum Pleasure Hunt Across The Internet</a></li>
<li><a href='http://www.digitalbuzzblog.com/bmw-vagvisarna-3-series-google-maps-hunt/' rel='bookmark' title='BMW Vagvisarna: 3 Series Google Maps Hunt'>BMW Vagvisarna: 3 Series Google Maps Hunt</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/magnum-pleasure-hunt-2-advergame/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Magnum-Pleasure-Hunt-2-Advergame.jpg" length="24759" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Magnum-Pleasure-Hunt-2-Advergame.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Mad Men: The 8-Bit YouTube Advergame</title>
		<link>http://www.digitalbuzzblog.com/mad-men-the-8-bit-youtube-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/mad-men-the-8-bit-youtube-advergame/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 13:12:59 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube Campaigns]]></category>
		<category><![CDATA[YouTube Experiences]]></category>
		<category><![CDATA[8-Bit Games]]></category>
		<category><![CDATA[8-Bit Mad Men]]></category>
		<category><![CDATA[8-Bit Mad Men Advergame]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Mad Men Advergame]]></category>
		<category><![CDATA[Mad Men Campaigns]]></category>
		<category><![CDATA[Mad Men Game]]></category>
		<category><![CDATA[Mad Men YouTube Game]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10836</guid>
		<description><![CDATA[Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube &#8220;Choose Your Own Adventure&#8221; style Advergame that is getting some solid traction. It&#8217;s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/advergame-transformers-3-web-wars/' rel='bookmark' title='Transformers 3 &#8220;Web Wars&#8221; Advergame'>Transformers 3 &#8220;Web Wars&#8221; Advergame</a></li>
<li><a href='http://www.digitalbuzzblog.com/frijj-you-lol-you-lose-advergame/' rel='bookmark' title='Frijj: You LOL You Lose Advergame'>Frijj: You LOL You Lose Advergame</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-gti-project-online-game-advergame/' rel='bookmark' title='The GTI Project Advergame'>The GTI Project Advergame</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mad-men-the-8-bit-youtube-advergame/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Mad-Men-8-Bit-YouTube-Game.jpg" length="54667" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Mad-Men-8-Bit-YouTube-Game.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Ponk: Experimental Kinect Gaming Installation</title>
		<link>http://www.digitalbuzzblog.com/ponk-experimental-kinect-gaming-installation/</link>
		<comments>http://www.digitalbuzzblog.com/ponk-experimental-kinect-gaming-installation/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 10:04:22 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[Experimental Kinect Gaming Installation]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[interactive platform]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Kinect]]></category>
		<category><![CDATA[PONK]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10593</guid>
		<description><![CDATA[Here is a another good example of how Microsoft&#8217;s Kinect can be used to bring interactivity into the digital space. This video features the game PONK which combines touchless and tangible gameplay. Powered by Kinect, PONK creates a new digital experience by providing an interactive platform combining a 2D playground and 3D real, reactive elements. [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/' rel='bookmark' title='Microsoft: The Future of Xbox Kinect'>Microsoft: The Future of Xbox Kinect</a></li>
<li><a href='http://www.digitalbuzzblog.com/autism-speaks-kinect-powered-digital-billboards/' rel='bookmark' title='Autism Speaks: Kinect Powered Digital Billboards'>Autism Speaks: Kinect Powered Digital Billboards</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ponk-experimental-kinect-gaming-installation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/PONK.jpg" length="18075" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/PONK.jpg" width="204" height="172" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>BMW 1 Series: Projection Mapping Racing Game</title>
		<link>http://www.digitalbuzzblog.com/bmw-1-series-projection-mapping-racing-game/</link>
		<comments>http://www.digitalbuzzblog.com/bmw-1-series-projection-mapping-racing-game/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:02:49 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Projection Mapping]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[BMW 1 Series Campaign]]></category>
		<category><![CDATA[BMW Advergame]]></category>
		<category><![CDATA[BMW Projection Mapping]]></category>
		<category><![CDATA[BMW Projection Mapping Games]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10171</guid>
		<description><![CDATA[BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/b-reel-multiplayer-mobile-projection-mapping-game/' rel='bookmark' title='B-Reel Eels: Mobile Projection Mapping Game'>B-Reel Eels: Mobile Projection Mapping Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/xbox-kinect-launch-projection-mapping-game/' rel='bookmark' title='Xbox Kinect Launch: Projection Mapping Game'>Xbox Kinect Launch: Projection Mapping Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/bmw-1-series-projection-mapping-racing-game/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Xbox Kinect: Dancify Yourself Mobile App</title>
		<link>http://www.digitalbuzzblog.com/xbox-kinect-dancify-yourself-mobile-app-for-dance-central-2/</link>
		<comments>http://www.digitalbuzzblog.com/xbox-kinect-dancify-yourself-mobile-app-for-dance-central-2/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 13:45:33 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Dancify Yourself App]]></category>
		<category><![CDATA[Xbox Kinect]]></category>
		<category><![CDATA[Xbox Kinect Dance Central 2 App]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10145</guid>
		<description><![CDATA[There is a growing trend towards launching promo mobile apps for console games which I&#8217;m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you&#8217;ll soon realise the potential for fun-based feature apps and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/project-sk8-xbox-kinect-controlled-skateboard/' rel='bookmark' title='Project Sk8: Xbox Kinect Controlled Skateboard'>Project Sk8: Xbox Kinect Controlled Skateboard</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-xbox-kinect-training-game/' rel='bookmark' title='Nike+ Xbox Kinect Training Game'>Nike+ Xbox Kinect Training Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/microsoft-the-future-of-xbox-kinect/' rel='bookmark' title='Microsoft: The Future of Xbox Kinect'>Microsoft: The Future of Xbox Kinect</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/xbox-kinect-dancify-yourself-mobile-app-for-dance-central-2/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Xbox-Kinect-Dancify-Yourself.jpg" length="35535" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/01/Xbox-Kinect-Dancify-Yourself.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Canal+ Borgia 360 Multi-Device Experience</title>
		<link>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/</link>
		<comments>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 02:19:34 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[360 Experience]]></category>
		<category><![CDATA[BETC Digital]]></category>
		<category><![CDATA[Canal+]]></category>
		<category><![CDATA[Canal+ Gorgia]]></category>
		<category><![CDATA[iPad Campaign]]></category>
		<category><![CDATA[iPhone Campaign]]></category>
		<category><![CDATA[Multi-Device Experience]]></category>
		<category><![CDATA[Multi-Platform Experience]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9625</guid>
		<description><![CDATA[The Canal+ Borgia TV series is the world&#8217;s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/deck-the-screens-multi-device-xmas-light-strings/' rel='bookmark' title='Deck the Screens: Multi Device Light Strings'>Deck the Screens: Multi Device Light Strings</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-multi-touch-experience-cube/' rel='bookmark' title='The Multi-Touch Experience Cube'>The Multi-Touch Experience Cube</a></li>
<li><a href='http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/' rel='bookmark' title='Bear 71: A Real World Multi-User Experience'>Bear 71: A Real World Multi-User Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Canal-Borgia-Campaign.jpg" length="24836" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Canal-Borgia-Campaign.jpg" width="352" height="352" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Honda: HTML5 Chain Reactions Challenge</title>
		<link>http://www.digitalbuzzblog.com/honda-html5-chain-reactions-experiment-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/honda-html5-chain-reactions-experiment-challenge/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 10:16:08 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Honda Chain Reactions]]></category>
		<category><![CDATA[Honda Experiment]]></category>
		<category><![CDATA[Honda HTML 5]]></category>
		<category><![CDATA[Honda HTML5]]></category>
		<category><![CDATA[Honda HTML5 Chain Reactions]]></category>
		<category><![CDATA[Honda The Experiment]]></category>
		<category><![CDATA[HTML5]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9389</guid>
		<description><![CDATA[So this is a super clever HTML5 site from Honda. It&#8217;s called &#8220;The Experiment&#8221; and is essentially a lab where you can play with all sorts of objects in a physics-based game that challenges you to complete that chain reaction using a set of objects by placing them in the correct sequence. Each of the [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/honda-jazz-unpredictable-life-interactive-tv-ads-iphone-app/' rel='bookmark' title='Honda Jazz: Interactive TV Ad / iPhone App'>Honda Jazz: Interactive TV Ad / iPhone App</a></li>
</ol>
</div>
]]></description>
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		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/Honda-Experiment-HTML5.jpg" length="32586" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/Honda-Experiment-HTML5.jpg" width="451" height="451" medium="image" type="image/jpeg" />	</item>
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