industry news, social media, insights, and other great digital trends from all over the world.
Archive | Advergames RSS feed for this section
Hot Wheels: Interactive YouTube Video Race
YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit crew [...]
Continue reading...Swedish Armed Forces Online Game
18. February 2010
In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt to [...]
Continue reading...Adidas Advergame: Teamgeist
12. November 2009
North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based and [...]
Continue reading...Doritos: Asylum 626
22. September 2009
After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via [...]
Continue reading...VirginBlue: Worlds Biggest Pass The Parcel Game
18. August 2009
Virgin Blue have just launched a new campaign; the worlds biggest game of “Pass the Parcel” to celebrate their 9th Birthday in Australia. When you get to the Birthday website a 3D present invites people to unwrap it for a chance to win one of hundreds of instant win prizes. Every friend you share it with [...]
Continue reading...Advergame: Red Bull Soapbox Racer
10. August 2009
Red Bull has just launched a new Advergame called the “Red Bull Soapbox Racer” where you can create your race car from scratch, build tracks, invite friends and race them for glory or take on “the bull” in a range of pre-built cars, tracks and challenges. At first I thought eh, it’s not that good, until [...]
Continue reading...Doritos: iD3 Advergame Launches
28. July 2009
A little while ago I posted about the upcoming Doritos ID3 Campaign. Well, it’s now live and the 3 part advergame is currently in stage one of the interactive adventure that’s being used to promote the limited edition mystery flavour – and it’s very very cool. The ID3 Advergame allows players to go undercover to help [...]
Continue reading...Adidas: Live Online Interactive Competition
25. July 2009
Scholz & Volkmer are launching a new campaign for Adidas where they are staging a live “interactive” online competition from this Sunday (26th July) for 5 days where fans will be able to control everything a German actor (who wants to become the 12th man of FC Bayern) is required to do online. Users will [...]
Continue reading...Cadbury Creme Egg Twisted: Goo On The Loose
1. June 2009
CMW London launched a new campaign called ”Goo On The Loose” to promote Cadbury’s Creme Egg Twisted. The campaign started by some direct mail sent to fans of the brand, bloggers and journalists, including a box theoretically to contain 3 bars of Creme Egg Twisted, but one seems to have escaped and missing. The campaign invites [...]
Continue reading...The GTI Project Advergame
26. May 2009
It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]
Continue reading...Chlorophyllo: French “Airwaves” Advergame
24. March 2009
I was just reading this post over at Adverblog, and clicked through to a new Airwaves chewing gum advergame created by Tribal DDB France. It’s a full video game where you interact directly with the video as you play Chlorophyllo, a Mexican wrestler that gets his power from the main ingredient in Airwaves. The art direction and [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
 |  |  |  |  |
Digital Buzz Partners, Friends & Sponsors!
Try Taking The New Digital Buzz Poll, Please!
Become A Digital Buzz Fan On Facebook!
- Top 10 Social Media Presentations
- Losing To The Social Web: Visualized
- Social Media Has Grown Up: Stats One Year On
- The Social Media Revolution: Visualised
- Social: The Pepsi Refresh Project
- BooneOakley - most creative website ever?
- Coca-Cola Launches New Social Media Policy
- IKEA: Facebook Showroom Campaign Strategy
- The Google Wave Concept Visualization
- Pizza Hut iPhone App: Best Commercial App?
- Aden Hepburn: Oh, I forgot to mention Merton said there will be ...
- Zohen: its a swf game with facebook connect. the app pag...
- Karan: RESPECT! seriously, hats off to the people who pul...
- Aden Hepburn: Thanks for posting up your favorites. Keep them co...
- Aden Hepburn: Thanks Marnie, Something must have changed, so I...
- Chat Roulette: Piano Improvisation Goes Viral!
- Skittles: Facebook Mob Of Love!
- Burger King: Whopper Face Custom Burgers
- Heineken: Guerrilla Marketing Event In Italy
- Infographic: The App Store Economy
- Social Commerce: It’s time to make the move.
- Volkswagen: Think Blue iPhone App Challenge
- Hot Wheels: Interactive YouTube Video Race
- Google’s Empire Visualisation – Is It Evil?
- Top 10 Augmented Reality Examples
11. March 2010
5 Comments