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OK GO Presents ‘Say The Same Thing’ App
The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]
Continue reading...Volkswagen: Hidden Frame YouTube Ad
9. May 2013
Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]
Continue reading...Intel: PUSH for Ultrabook Installation
6. May 2013
There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]
Continue reading...OZU University: Your Future Facebook Timeline
5. May 2013
Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]
Continue reading...Perrier: The ‘Secret Place’ Digital Experience
10. April 2013
Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]
Continue reading...Google Chrome: The World Wide Maze
24. March 2013
Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Click here to start the action, connect your phone, find a site and then play! Very cool work form Google Japan… It reminds me [...]
Continue reading...Volkswagen Smileage: Socialising Road Trips App
11. March 2013
Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]
Continue reading...Google Chrome: Super Sync Sports Mobile Game
1. March 2013
Google Chrome UK have just released this new Chrome Experiment called ‘Super Sync Sports‘ which, as the name suggests, allows players to sync their mobile phones and tablets to be used as a remote control. Once you’ve chosen a game, you’ll use your mobile to run, swim and cycle your way to victory, whilst the [...]
Continue reading...Nike+ Presents: NikeFuel Missions Game
26. December 2012
Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement via the NikeFuel Missions video game, and it’s all powered through Nike’s new Fuel metric to make it competitive from person to person as you try to top the [...]
Continue reading...Skittles: Telekinize The Rainbow
22. December 2012
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]
Continue reading...Reindeer Races: VML Australia’s Epic Xmas Card
13. December 2012
I may be a little biased, but check out VML Sydney’s epic Agency Xmas Card for 2012… It’s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you’ll be allocated a reindeer in the next available race, then [...]
Continue reading...Swedish Post: Parcel Memory Xmas Game
11. December 2012
Swedish Post are famous for huge Xmas installations, in fact you probably remember last years ‘Xmas on Wheels‘ installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they’ve back it up [...]
Continue reading...Old Spice: Save the World Advergame
22. November 2012
Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live [...]
Continue reading...Google Ingress: A Global Alternate Reality Game
18. November 2012
I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]
Continue reading...Intel Discovered: An Xbox Kinect Advergame
5. November 2012
There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]
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- OK GO Presents ‘Say The Same Thing’ App
13. May 2013
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