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McDonald’s Launches Monopoly Mobile Game

9. September 2016


This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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Meet Facebook’s Beta “Games Arcade” Store

23. August 2016


So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

21. August 2016


Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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NRL Makes ‘Instabilia’ Real-Time Memorabilia

13. July 2016


Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction. Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, [...]

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Old Spice “YouLand” 8-Bit Facebook Video Game

3. July 2016


8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

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Old Spice: GPS Dream Runner Activation

13. June 2016


Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

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BMW: Eyes On Gigi Hadid Interactive 360 Film

16. April 2016


To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of [...]

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Ubisoft “Collapse” End Of Society Simulator

12. March 2016


Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

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WK London: Best Agency Xmas Card 2015

26. December 2015


This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015. WK London’s famous Christmas Window display [...]

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Star Wars: Lightsaber Escape Mobile Game

20. December 2015


Get your Lightsabre ready, and by that, I mean get your phone out! Star Wars fans can now join in the excitement of the new movie with their own mobile phone lightsabers. The game; “Lightsaber Escape,” is an interactive fan experience from Google Chrome that lets you battle Stormtroopers. Created by guys at 72andSunny and [...]

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Verizon: The Minecraft Smart Phone Project

14. December 2015


Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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Nissan: The Football Controller Project

6. November 2015


In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Microsoft Xbox: The Survival Billboard

1. October 2015


So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

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Carlsberg: A Billboard That Pours Beers!

19. April 2015


This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

14. April 2015


Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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Chevrolet Launches ‘CoDriver’ Oculus VR Drive

11. April 2015


Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and [...]

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Biskrem: An Interactive Instagram Adventure

2. April 2015


Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Volkswagen: The Blind Spot iPad Ad

28. February 2015


Volkswagen are known for some pretty unique ads, and this one specifically as a CSR piece around Motorcycle Riders and Volkswagen’s Side Assist Technology gets a reaction. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience. What do you think? Created by [...]

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Air France Launches Clever “UpgradeChallenge”

4. February 2015


Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down [...]

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Kellogg Throws Down Instagram Challenges

23. November 2014


Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

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