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Sapporo Beer: Website Treasure Hunt

16. August 2010

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Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]

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Barclays Bank Advergame: 56 Sage Street

15. August 2010

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Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]

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Google Chrome “Fastball” Mashup Game

1. July 2010

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Wow. This is seriously cool. Google has just launched a crazy YouTube / Social / App mashup game called Google Chrome Fastball – A Race Across The Internet. The game has the same visual flavour as the “speed test” campaign and challenges you to see if you’re “Chrome Fast” by setting a ball rolling across [...]

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Coca-Cola Zero: The Carwash

16. June 2010

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The impossible is made possible again and Coca-Cola Zero is giving away a Lamborghini Gallardo LP-550 Valentino Balboni. This new website from Turkey is created by C-Section to promote the campaign and it features the ultimate carwash. 3 beautiful girls give the Lamborghini it’s first wash before one lucky winner claims it at the end [...]

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Samsung 3D Projection YouTube Game!

14. June 2010

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A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]

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Advergame: Volkswagen Tame The Tank

8. April 2010

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Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]

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Hot Wheels: Interactive YouTube Video Race

11. March 2010

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YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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Swedish Armed Forces Online Game

18. February 2010

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In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt [...]

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Adidas Advergame: Teamgeist

12. November 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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Doritos: Asylum 626

22. September 2009

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After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via [...]

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VirginBlue: Worlds Biggest Pass The Parcel Game

18. August 2009

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Virgin Blue have just launched a new campaign; the worlds biggest game of “Pass the Parcel” to celebrate their 9th Birthday in Australia. When you get to the Birthday website a 3D present invites people to unwrap it for a chance to win one of hundreds of instant win prizes. Every friend you share it [...]

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Advergame: Red Bull Soapbox Racer

10. August 2009

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Red Bull has just launched a new Advergame called the “Red Bull Soapbox Racer” where you can create your race car from scratch, build tracks, invite friends and race them for glory or take on “the bull” in a range of pre-built cars, tracks and challenges. At first I thought eh, it’s not that good, [...]

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Doritos: iD3 Advergame Launches

28. July 2009

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A little while ago I posted about the upcoming Doritos ID3 Campaign. Well, it’s now live and the 3 part advergame is currently in stage one of the interactive adventure that’s being used to promote the limited edition mystery flavour – and it’s very very cool. The ID3 Advergame allows players to go undercover to [...]

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Adidas: Live Online Interactive Competition

25. July 2009

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Scholz & Volkmer are launching a new campaign for Adidas where they are staging a live “interactive” online competition from this Sunday (26th July) for 5 days where fans will be able to control everything a German actor (who wants to become the 12th man of FC Bayern) is required to do online. Users will [...]

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Cadbury Creme Egg Twisted: Goo On The Loose

1. June 2009

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CMW London launched a new campaign called ”Goo On The Loose” to promote Cadbury’s Creme Egg Twisted. The campaign started by some direct mail sent to fans of the brand, bloggers and journalists, including a box theoretically to contain 3 bars of Creme Egg Twisted, but one seems to have escaped and missing. The campaign [...]

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The GTI Project Advergame

26. May 2009

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It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]

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Chlorophyllo: French “Airwaves” Advergame

24. March 2009

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I was just reading this post over at Adverblog, and clicked through to a new Airwaves chewing gum advergame created by Tribal DDB France. It’s a full video game where you interact directly with the video as you play Chlorophyllo, a Mexican wrestler that gets his power from the main ingredient in Airwaves. The art direction and [...]

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