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Nissan: The Football Controller Project

6. November 2015


In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Microsoft Xbox: The Survival Billboard

1. October 2015


So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

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Carlsberg: A Billboard That Pours Beers!

19. April 2015


This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

14. April 2015


Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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Chevrolet Launches ‘CoDriver’ Oculus VR Drive

11. April 2015


Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and [...]

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Biskrem: An Interactive Instagram Adventure

2. April 2015


Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Volkswagen: The Blind Spot iPad Ad

28. February 2015


Volkswagen are known for some pretty unique ads, and this one specifically as a CSR piece around Motorcycle Riders and Volkswagen’s Side Assist Technology gets a reaction. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience. What do you think? Created by [...]

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Air France Launches Clever “UpgradeChallenge”

4. February 2015


Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down [...]

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Kellogg Throws Down Instagram Challenges

23. November 2014


Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014


Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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DHL: The Trojan Mailing Campaign

24. February 2014


Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver! However, once they started to [...]

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Big Boss Brewing: Beer Sampling Arcade Game

4. December 2013


So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer. Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever [...]

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Norton Enjoy Your Privacy: Multi-Device Story

21. October 2013


Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

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Volkswagen Bannerbahn: Live Banner Challenge

5. September 2013


Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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Breaking Bad: Fantasy TV Tipping Experience

5. August 2013


Check out ‘Betting Bad’ a Fantasy TV Tipping Experience for the final season of Breaking Bad. A highly anticipated finale awaits the millions of fans around the world wondering what that final twist will be! Well, if you’re like me, and you like to think you know what’s going to happen, then this Fantasy TV [...]

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Playstation: Bid for Greatness Auction

24. July 2013


The new Playstation ad ‘Greatness Awaits’ showcases an array of the very best playstation games, their worlds and characters in the flesh. Every time you play you earn Playstation Gold Trophies, and now, those trophies are becoming currency, via an auction site that lets you trade those trophy’s for Costumes, Props and Weapons from the [...]

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Kontor Records: Back To Vinyl DM Pack App

9. July 2013


Here’s a slightly different DM Pack aimed at creative directors, created by Kontor Records promoting a new sound track they thought the advertising industry needed to hear. It’s called Back To Vinyl, where your mobile phone becomes the activation point for the physical vinyl DM piece… The video makes it more seamless than it would [...]

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Stride Gum: Chewing Controlled Mobile Game

24. June 2013

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Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

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OK GO Presents ‘Say The Same Thing’ App

13. May 2013


The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]

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Volkswagen: Hidden Frame YouTube Ad

9. May 2013


Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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