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Kellogg Throws Down Instagram Challenges

23. November 2014

23 Comments

Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014

22 Comments

Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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DHL: The Trojan Mailing Campaign

24. February 2014

22 Comments

Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver! However, once they started to [...]

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Big Boss Brewing: Beer Sampling Arcade Game

4. December 2013

36 Comments

So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer. Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever [...]

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Norton Enjoy Your Privacy: Multi-Device Story

21. October 2013

45 Comments

Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

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Volkswagen Bannerbahn: Live Banner Challenge

5. September 2013

29 Comments

Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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Breaking Bad: Fantasy TV Tipping Experience

5. August 2013

29 Comments

Check out ‘Betting Bad’ a Fantasy TV Tipping Experience for the final season of Breaking Bad. A highly anticipated finale awaits the millions of fans around the world wondering what that final twist will be! Well, if you’re like me, and you like to think you know what’s going to happen, then this Fantasy TV [...]

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Playstation: Bid for Greatness Auction

24. July 2013

18 Comments

The new Playstation ad ‘Greatness Awaits’ showcases an array of the very best playstation games, their worlds and characters in the flesh. Every time you play you earn Playstation Gold Trophies, and now, those trophies are becoming currency, via an auction site that lets you trade those trophy’s for Costumes, Props and Weapons from the [...]

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Kontor Records: Back To Vinyl DM Pack App

9. July 2013

5 Comments

Here’s a slightly different DM Pack aimed at creative directors, created by Kontor Records promoting a new sound track they thought the advertising industry needed to hear. It’s called Back To Vinyl, where your mobile phone becomes the activation point for the physical vinyl DM piece… The video makes it more seamless than it would [...]

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Stride Gum: Chewing Controlled Mobile Game

24. June 2013

1 Comment

Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

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OK GO Presents ‘Say The Same Thing’ App

13. May 2013

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The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]

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Volkswagen: Hidden Frame YouTube Ad

9. May 2013

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Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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Intel: PUSH for Ultrabook Installation

6. May 2013

0 Comments

There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

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OZU University: Your Future Facebook Timeline

5. May 2013

4 Comments

Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

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Perrier: The ‘Secret Place’ Digital Experience

10. April 2013

2 Comments

Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]

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