Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.
This is part of the launch of a global digital campaign for its new brand positioning, it’s Carlsberg’s first global digital initiative and features content for YouTube and Facebook, all echoing the new tagline, ‘That Calls for a Carlsberg.’
On the Carlsberg YouTube channel the TV ads and other video clips produced for the launch are available, along with the YouTube Takeover experience. On Facebook Carslberg have gone for somehting a bit different with an app that invites users to type in a transmission, upload a photo – and send a message to your mates from the moon using text-to-voice and face mapping. Check it out here.
Carlsberg YouTube takeover
Carlsberg Facebook App
This campaign is courtesy of digital creative agency Skive. It’s great to see Carlsberg putting digital at the centre of this global rebrand. It’ll be good to keep an eye on what else they roll out. What do you think of the campaign so far?
Multiple 3D Projection Mapping events for one campaign…
Might just be a first now that I think about it?
That’s what I love about this campaign so far, lots of elements that are tied together nicely – it’s something that many brands miss.
Lovely work. Would be nice to see Billington Cartmell credited considering it was our work for the 3D projection mapping.
Not sure digital is really at the heart of the campaign. Their facebook and youtube extensions are just matching luggage executions of their boring “Carling did spacemen why don’t we too” TV ad. All rather dull and unimaginative but yes they do tie together. A whole lot of mediocrity tied together will hopefully sink faster.