Carlsberg launches global digital campaign

Sun, Apr 17, 2011
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Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.

This is part of the launch of a global digital campaign for its new brand positioning, it’s Carlsberg’s first global digital initiative and features content for YouTube and Facebook, all echoing the new tagline, ‘That Calls for a Carlsberg.’

On the Carlsberg YouTube channel the TV ads and other video clips produced for the launch are available, along with the YouTube Takeover experience. On Facebook Carslberg have gone for somehting a bit different with an app that invites users to type in a transmission, upload a photo – and send a message to your mates from the moon using text-to-voice and face mapping. Check it out here.

Carlsberg YouTube takeover

Carlsberg Facebook App

This campaign is courtesy of digital creative agency Skive. It’s great to see Carlsberg putting digital at the centre of this global rebrand. It’ll be good to keep an eye on what else they roll out. What do you think of the campaign so far?

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