Career Builder is launching a new campaign for the Superbowl, including this attempted viral website that allows users to choose a funny animation and couple that with their own personal message (virtually spoken) or choose from a whole list of predefined comments and send it anonymously to friends or co-workers to let them know what you really think!
The campaign was created by top agency Wieden + Kennedy. But will it go viral? I’m just not sure this time, it’s a cool concept, but the style just doesn’t feel right to go viral, and the execution is a little off in comparison to things like elf yourself and many other sites that did. But maybe i’m wrong, as I’m sure it will get a stack of traffic (just maybe not viral proportions perhaps)!? Most of all I really like the TV ad, So before you go,