Cannes Interview With Chuck Porter Of CP+B

Tue, Jul 13, 2010
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I thought this was quite a good interview with Chuck Porter, founder of Crispin Porter + Bogusky on the agencies success among other things. Now, the interview starts off a little slow but there are some great take outs around how they’ve managed to hire young talent (because they couldn’t afford anything else) and then taught them advertising with huge success, and in doing this, being careful to make sure they let each person be as good as they can be, with a focus of nurturing and promoting from within. Chuck mentioned that of the 22 most senior people in their 1100 person agency, 17 of them started there from scratch, and to me, I think this creates a very powerful spirit within the team, something that is highly understated in the industry.

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