(5 votes, average: 4.20 out of 5)
Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you’ll all have a great reference point to come back to if you need to find a case study to present or even if you are looking at how to put the best ones together for the next award show…
So, with out further ado, here is an entire round up of the Grand Prix, Gold and Silver Cannes Cyber Lion winning case studies for 2011…
Winners of the 3x Grand Prix at the 2011 Cannes Cyber Lions:
Here are the three Grand Prix campaign case studies for the 2011 Cannes Cyber Lions…
The Wilderness Downtown by Google – Websites & Microsites
Old Spice Response Campaign – Digitally Led Integrated Campaign
Pay With A Tweet – Viral Advertising
Winners of Gold Lions at the 2011 Cannes Cyber Lions:
Below we’ve rounded up as many of the 2011 Cannes Gold Cyber Lion winning case studies as we could possibly find. If you’ve got a link to one we’ve missed, please just post it in the comments below and I’ll add it into the list! Unfortunately, not everyone has a case study video, and if not, I’ve posted the ad for now, until we can dig them all up, so this post can become a great reference…
Sneakerpedia by Footlocker – Websites & Microsites
Lucky Line by Uniqlo – Websites & Microsites
Art Project by Google Geo – Websites & Microsites
Wall of Fame – Websites & Microsites (only if you speak German! Sorry)
Prius Goes Plural Intro Web Video – Craft (sorry, no case study available)
Xylophone by NTT DOCOMO – Craft (sorry, no case study available)
360 degree navigation app by Renault – Craft
The First iPad MoTIN Cover & Interactive Spread by VIV Magazine – Craft
Starplayer by Heineken – Other Interactive Digital Solutions (hype video only)
Mini Gateway Stockholm – Other Interactive Digital Solutions
Nike Write The Future – Viral Advertising (making of video only)
Skittles Touch: Cat by Wrigley – Viral Advertising (actual ad only)
The Force by Volkswagen – Viral Advertising (not sure this one needs a case study!)
Unbearable by DSCR Road Safety
Life In A Day by YouTube – Viral Advertising (hype video only)
Winners of Silver Lions at the 2011 Cannes Cyber Lions:
Below we’ve rounded up as many of the 2011 Cannes Silver Cyber Lion winning case studies as we could possibly find. If you’ve got a link to one we’ve missed, please just post it in the comments below and I’ll add it into the list! Unfortunately, not everyone has a case study video, and if not, I’ve posted the ad for now until you guys help me find them all!
Greenpeace – A New Warrior – Websites & Microsites
Bing – Decode Jay-Z Case Study – Digitally Led Integrated Campaigns
Attraction – Animation
Google/Redbull Street Art View – Community Applications
Google Chrome Fast Ball – Games
The Super Mega Rainbow Updater – Viral Marketing
Hey guys, let me know if you think I should add in the bronce 2011 Cannes Cyber Lions also?
And thanks to Alicia for helping round up a whole bunch of these videos last week! Really appreciate it
this is awesome!! than you for putting the videos together so I can easily find them.
[...] an incredible display of cyber advertising head to Digital Buzz to view some of the winners at Cannes Lions [...]
I’m missing IKEA with 2 Golds (and 1 bronze) in Cyber for Lullabies.
Case at http://entries.se/e/ikea/lullabies/site/
Stefan, can you find or provide a YouTube or Vimeo embed code? Trying to centralise it all here
These great round up !!!
Cannes website just too slow.
Much better here. See more bronze would be great !
looking forward to see round up in Titanium
Hi Aden
Great list of inspiration! We love it!
We’ve just launched a global social media case study database where people can upload & share their own social & mobile cases. These would be a great addition..
Great job pulling them all together.
I’m sitting here watching them all!! Love it.
[...] Fonte: Digital Buzz Blog [...]
Hi Aden,
Many thanks for sharing the many inspiring cases from CCL 2011. (And always great posts for that matter).
Having looked through most of them one thought comes to mind. The majority of CCL cases, from what I gather, represent successful examples of rather condensed digital marketing campaigns. For most part with user engagement objectives. And all campaigns with clear KPIs and results for which they rightfully deserve their CCL honours – no doubt.
However, with Cannes Cyber Lions’ claim to be “the world’s only truly global meeting place for creative professionals in the communications industry” I would expect also to see creative examples of digital service designs that augment the existing business offering. Not to replace the need for condensed campaigns, but rather ongoing services to complement and achieve sustainable customer loyalty.
An example. You recently highlighted the Tesco case in South Korea. I would argue that this service translated into sustainable customer loyalty by building #1 leadership in online supermarket – with results directly impacting business objectives by providing customers with direct store access on the fly. And increased revenues by adding a separate purchase channel for busy consumers that would potentially never make it to Tesco’s shops.
Here’s my question to you. When do you prefer service designs over digital campaigns? And where do you seek inspiration for great service designs if not at CCL?
All the best,
Andreas
Yes! Please add bronze to the mix.
this are incredible, i have to admit they all captured me in a sense.
love the mini cooper idea, as well as the decoded from Jay z
thanks for sharing this!
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Awesome resource, thanks for putting this together guys. Really useful.
Thanks mate, glad you can use it!
[...] Are consumers eligible for a Clio? If they tweaked this to pay lists off via digital, a CyberLion? [...]
[...] Twitter for e-commerce purposes won “Pay with a Tweet” campaign a Grand Prix award at Cannes 2011 and Dell over $6 million in revenue from selling [...]
Thank you for all the videos and for putting them all together
Awesome
Hello!
we would like to review cases with our team. Do you have any summarized trends for Cyber Lions cases?
[...] Twitter for e-commerce purposes won “Pay with a Tweet” campaign a Grand Prix award at Cannes 2011 and Dell over $6 million in revenue from selling [...]