Cannes Cyber Favourite: Nike Chalkbot

Wed, Jun 23, 2010
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The Nike Chalkbot campaign is hot favorite to win the Cannes Cyber Grand Prix and watching this case study really backs that up! Most of you would remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the event with a 46% sales increase for Livestrong!

Users submitted 40 character messages by SMS, Twitter, Web Banners and the Nike Livestrong website. Each message would be send to the Chalkbot, printed on a section of the course, instantly photographed, tagged with GPS coordinates and then emailed to the person who submitted it. I think this still has to be one of the best event campaigns I’ve ever seen, but the current issue in Cannes is if this fits into the Cyber category or the new Grand Prix for Good category.

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    Posted by: Aden Hepburn

    1 Comments For This Post

    1. Mark Says:
      June 23rd, 2010 at 10:03 am

      damn good! deserve to win

    11 Trackbacks For This Post

    1. Nike Digital Installation: Write Your Headline | Digital Buzz Blog Says:
      June 23rd, 2010 at 11:56 pm

      [...] 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 [...]

    2. Speed Cameras Are Good! « Brendan Mitchell Says:
      July 9th, 2010 at 7:13 pm

      [...] to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions / digital channels category in the Cyber [...]

    3. Why brands need fan action, not fan acquisition Says:
      September 23rd, 2010 at 1:32 am

      [...] . That means a brand must show genuine interest in their community  as Zappos, Ford, Dell, Nike, Pepsi, Old Spice and Starbucks have done. If they treat Facebook as yet another broadcast medium [...]

    4. Why brands need fan action, not fan acquisition « Geirhaugsdal's Blog Says:
      September 23rd, 2010 at 4:49 pm

      [...] . That means a brand must show genuine interest in their community as Zappos, Ford, Dell, Nike, Pepsi, Old Spice and Starbucks have done. If they treat Facebook as yet another broadcast medium [...]

    5. What to do when good brands make bad things? Or bad brands do good? Says:
      September 27th, 2010 at 6:08 pm

      [...] power of the Pepsi Refresh Project, Starbucks Shared Planet, Ford’s Invisible People, Nike’s Livestrong, Target Bullseye, Walmart’s Sustainability and Best Buy’s @15 campaigns  is not [...]

    6. What to Do When Good Brands Make Bad Things? Or Bad Brands Do Good? Says:
      September 30th, 2010 at 2:42 pm

      [...] power of the Pepsi Refresh Project, Starbucks Shared Planet, Ford’s Invisible People, Nike’s Livestrong, Target Bullseye, Walmart’s Sustainability and Best Buy’s @15 campaigns is not limited [...]

    7. Why brands must start caring about something other than themselves Says:
      October 26th, 2010 at 1:49 am

      [...] rather than returns will never understand or emulate the success of the Pepsi Refresh Project, Nike Livestrong/Chalkbot campaign or Ford’s ‘Invisible People’ [...]

    8. ASICS New York Marathon Messages Via RFID | Digital Buzz Blog Says:
      November 23rd, 2010 at 10:20 pm

      [...] message is a seriously powerful motivator in an event like this. It kind of reminds me of the Nike Chalkbot campaign that has been a big part of the Tour de France for the last two years. Motivation is [...]

    9. Social media marketing at it’s finest | Madplum Creative Says:
      December 16th, 2010 at 10:39 am

      [...] See the amazing video [...]

    10. Nike Livestrong: Chalkbot for Tour de France « ICT for Swoosh Says:
      April 24th, 2011 at 1:26 pm

      [...] LIVESTRONG.com, Nike’s Chalkbot Checks Into Tour de France, Cannes Cyber Favourite: Nike Chalkbot, On the PopPressed Radar Print Magazine's New Visual Artists Saint Petersburg Unveils [...]

    11. Why brands need fan action, not fan acquisition - Chaordix Says:
      October 31st, 2011 at 3:37 pm

      [...] . That means a brand must show genuine interest in their community as Zappos, Ford, Dell, Nike, Pepsi, Old Spice and Starbucks have done. If they treat Facebook as yet another broadcast medium [...]

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