The Nike Chalkbot campaign is hot favorite to win the Cannes Cyber Grand Prix and watching this case study really backs that up! Most of you would remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the event with a 46% sales increase for Livestrong!
Users submitted 40 character messages by SMS, Twitter, Web Banners and the Nike Livestrong website. Each message would be send to the Chalkbot, printed on a section of the course, instantly photographed, tagged with GPS coordinates and then emailed to the person who submitted it. I think this still has to be one of the best event campaigns I’ve ever seen, but the current issue in Cannes is if this fits into the Cyber category or the new Grand Prix for Good category.
damn good! deserve to win
[...] 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 [...]
[...] to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions / digital channels category in the Cyber [...]
[...] . That means a brand must show genuine interest in their community as Zappos, Ford, Dell, Nike, Pepsi, Old Spice and Starbucks have done. If they treat Facebook as yet another broadcast medium [...]
[...] . That means a brand must show genuine interest in their community as Zappos, Ford, Dell, Nike, Pepsi, Old Spice and Starbucks have done. If they treat Facebook as yet another broadcast medium [...]
[...] power of the Pepsi Refresh Project, Starbucks Shared Planet, Ford’s Invisible People, Nike’s Livestrong, Target Bullseye, Walmart’s Sustainability and Best Buy’s @15 campaigns is not [...]
[...] power of the Pepsi Refresh Project, Starbucks Shared Planet, Ford’s Invisible People, Nike’s Livestrong, Target Bullseye, Walmart’s Sustainability and Best Buy’s @15 campaigns is not limited [...]
[...] rather than returns will never understand or emulate the success of the Pepsi Refresh Project, Nike Livestrong/Chalkbot campaign or Ford’s ‘Invisible People’ [...]
[...] message is a seriously powerful motivator in an event like this. It kind of reminds me of the Nike Chalkbot campaign that has been a big part of the Tour de France for the last two years. Motivation is [...]
[...] See the amazing video [...]
[...] LIVESTRONG.com, Nike’s Chalkbot Checks Into Tour de France, Cannes Cyber Favourite: Nike Chalkbot, On the PopPressed Radar Print Magazine's New Visual Artists Saint Petersburg Unveils [...]
[...] . That means a brand must show genuine interest in their community as Zappos, Ford, Dell, Nike, Pepsi, Old Spice and Starbucks have done. If they treat Facebook as yet another broadcast medium [...]
[...] and tapping their interest. Some of the work done by FMCG companies like Unilever abroad and sports brands like Nike sets the benchmark. Hence, as evangelists, we should quote more examples from other categories and [...]