Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday. And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from selected search terms on twitter, the tweets are pulled live to large screens in prominent locations in New York, Chicago and L.A.
Passers by can interact with the content that is being tweeted by flicking through tweets and enlarging images on the fly through seriously big touch screens. Without interaction, the tweeted content is animated in lots of cool ways to help spark attention. Created by DDB Canada.