Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform.
The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores socially.
Thinking about uptake on this. It really needs an activation model, perhaps you’d work in a “win free chocolate bars” kind of comp for the highest scores/rankings or the like, then I think this could generate some great traction. What do you guys think? Download it for Android or iPhone.
[...] chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. read more [...]
[...] Leave it to a 100 year old chocolate company to create a truly innovative interactive campaign utilizing augmented reality and an app called Blippar. I don’t have these candy bars in front of me, so I can’t vouch for the game yet, but I’ll try to pick some up on my next trip to QFC. (Video via DigitalBuzzBlog) [...]
So who’s actually played it on a real chocolate bar?
[...] this case, when scanned with the BlippAR app, Cadbury chocolate bar wrappers in the UK activate a simple augmented reality game. Sure, it’s a fun idea. But it also represents the [...]