(5 votes, average: 3.40 out of 5)
Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade.
Users can select their gender, choose an outfit and accessorise their avatar before they join the march. Everyone that joins is entered into a weekly draw to win tickets to the Olympics. Users are encouraged to invite their friends from Facebook and Twitter to help gain support for team GB, as well as posting pictures of their avatar during the parade to their Facebook wall.
It would have been great to see this app use frictionless sharing that Open Graph 2.0 now offers. So will this bring the British nation together to support their Olympic team? Only time will tell…
[...] video above provided a summary of Cadbury: Olympic’s 2012 Pumped FB Parade. According to DigitalBuzzBlog, “Users can select their gender, choose an outfit and accessorise their avatar before they join [...]
I’m sure Team GB will be checking on that all the time.
[...] of such a huge event. Back in March the brand even launched the ‘Cadbury Keep Team GB Pumped Parade’ which allowed users and fans to create avatars to take part in the virtual [...]
[...] of such a huge event. Back in March the brand even launched the ‘Cadbury Keep Team GB Pumped Parade’ which allowed users and fans to create avatars to take part in the virtual [...]