Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story.
At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to commuters. This experiential piece was the work of Wonder, an agency that specialise in real-life expeiernces. This Joyville activation included a Facebook page encouraging and supporting user generated content, as well as the dedicated website joyville.cadbury.com.au which features games, information and let’s users share the campaign. Do you like Cadbury’s attempt to bring some extra joy to the world?