(2 votes, average: 4.00 out of 5)
Check this out, a very cool new campaign from Cadbury (created by Saatchi & Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i’m wrong, but I’ve not seen anything this good in a bus shelter before? I’ve seen things like Coke bluetooth interactions, and other animated advertisements, but not a full interactive game of this quality! Love it.
Similar concept (from 2007): http://www.youtube.com/watch?v=CgNcLYP-950
[...] Viral – Strong digital and viral elements enhance its web presence with numerous blogs (here and here, for example) linking to their campaign. Essentially allowing the audience to market the campaign. [...]
[...] makes a mess of it: Cadbury’s Goo the Egg bus shelter game, executed in the London, has been called a brilliant interactive execution. Check out the video [...]