Cadbury Goo The Egg – Bus Shelter Game

Tue, Feb 10, 2009

(2 votes, average: 4.00 out of 5)

2 Comments

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Check this out, a very cool new campaign from Cadbury (created by Saatchi & Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i’m wrong, but I’ve not seen anything this good in a bus shelter before? I’ve seen things like Coke bluetooth interactions, and other animated advertisements, but not a full interactive game of this quality! Love it.

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Posted by: Aden Hepburn

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The Eye | Simren’s Blog » Blog Archive » Feature: Cadbury ‘Release the Goo’ Says:
March 14th, 2009 at 8:48 am

[...] Viral – Strong digital and viral elements enhance its web presence with numerous blogs (here and here, for example) linking to their campaign. Essentially allowing the audience to market the campaign. [...]

1 Comments For This Post

Lukasz Says:
February 10th, 2009 at 7:07 pm
Similar concept (from 2007): http://www.youtube.com/watch?v=CgNcLYP-950

The Eye | Simren’s Blog » Blog Archive » Feature: Cadbury ‘Release the Goo’ Says:
March 14th, 2009 at 8:48 am
[...] Viral – Strong digital and viral elements enhance its web presence with numerous blogs (here and here, for example) linking to their campaign. Essentially allowing the audience to market the campaign. [...]