A funny new Tv spot from Cadbury, the agency is Fallon London again. This one is as interesting as that Gorilla ad and has a real viral potential in it’s core concept.
Agency: Fallon, London
Executive Creative Director: Richard Flintham
Creative Directors: Chris Bovill & John Allison
Art Director: Nils-Petter Lovgren
Copywriter: Nils-Petter Lovgren
Agency Producer: Olivia Chalk
Production Company: MJZ, London
Director: Tom Kuntz
Executive Producer: Debbie Turner
With the viral success of ”Dance Eyebrows”, Cadbury decided to extend the game with the eyebrows public. And the agency developed the digital Hype hotsite ”Jivebrow 09” where users can record their performances eyebrows and displays it on the front page of MSN.
http://tinyurl.com/d6p5pq
[...] views in just over 2 weeks so I thought I’d better post it! To put that into perspective, the Cadbury Eyebrow Dance Viral only has 4 million views to its name, and the new T-mobile Dance Viral just over 5 million! [...]