CMW London launched a new campaign called ”Goo On The Loose” to promote Cadbury’s Creme Egg Twisted. The campaign started by some direct mail sent to fans of the brand, bloggers and journalists, including a box theoretically to contain 3 bars of Creme Egg Twisted, but one seems to have escaped and missing.
The campaign invites the Internet users to enter the Creme Egg Twisted website and challenges you to become a CIA agent (Cadbury’s Intelligence Agency) in the hunt for clues to find the missing bars. After signing up as an agent, the game is done through an integration with the Google Maps and tips sent via Twitter, where the best players will compete for prizes such as a luxurious holiday in Morocco or a cash prize of £20.000. Check out the Goo On The Loose website here.