(4 votes, average: 4.00 out of 5)
As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It took the chocolate architects days of planning, sketching and carefully placing the bars to replicate the iconic Facebook like.
They even created an infographic to show the stats behind the making of this chocolate model. Many loyal fans sent messages of support throughout the build and Cadbury even selected a super fan to place the final square of chocolate on the top to complete the structure. It’s great to see brands finding innovative ways to celebrate their communities.
What a pity for people who don’t have anything to eat T T
The comments through youtube and social media are generally very negative about this idea. Calling it wasteful etc.
I think so too.
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Not very creative imho. I’ve actually seen a huge chocolate ‘like’ thumb before: http://www.youtube.com/watch?feature=player_embedded&v=0ZNQTXMkvEg
Been done before, and better. Here http://vimeo.com/24820327
A lot of effort and resources for a very unsightly and poor achievement.
Uhm. Looks like a giant turd.