(2 votes, average: 4.00 out of 5)
I’m Burton’s dream customer, super passionate about snowboarding, prepared to pay for great design, seeking hi-tech products, love their attitude, the way their company runs and more than that, I’m a brand advocate (to all that will listen), so I must say that Burton has THE best website of any snow brand out there and its a website that rivals the likes of Nike for product display.
With the creativity, tech and usability, the Burton website is a pleasure to browse, a great experience to play with and above all, I can get to the content I want in a flash and when I’m there, it displays everything I need to know… showcasing all the different variations, colours, patterns, sizes, tech and features complete with great surrounding content to produce a best practice experience…
My only note would be for Burton to include more product video to complete the experience, something that Nike does amazingly well with their mega budgets. But check out the Burton site, its a great all round experience and is something that all brands should take notice of for their own websites.
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June 3rd, 2009 at 12:15 pm
I agree, the Burton website is amazing. The way they display and showcase their product is second to none. With every version of their site they constantly raise the bar. Having worked for a major action sports label myself, I always looked to Burton as the online leaders in this area.
Burton understand the true worth of a content-rich product website as well as resourcing it properly to have it updated with fresh content on a a regualr basis.
September 7th, 2010 at 10:29 pm
Thanks for the awesome post! We launched our new 2011 website a few weeks ago, which includes videos on product detail pages with our riders talking about tech. Check it out and let us know what you think. -AmandaW, Burton Snowboards