I’m Burton’s dream customer, super passionate about snowboarding, prepared to pay for great design, seeking hi-tech products, love their attitude, the way their company runs and more than that, I’m a brand advocate (to all that will listen), so I must say that Burton has THE best website of any snow brand out there and its a website that rivals the likes of Nike for product display.

With the creativity, tech and usability, the Burton website is a pleasure to browse, a great experience to play with and above all, I can get to the content I want in a flash and when I’m there, it displays everything I need to know… showcasing all the different variations, colours, patterns, sizes, tech and features complete with great surrounding content to produce a best practice experience…

My only note would be for Burton to include more product video to complete the experience, something that Nike does amazingly well with their mega budgets. But check out the Burton site, its a great all round experience and is something that all brands should take notice of for their own websites.

Be Sociable, Share!

•