(8 votes, average: 4.38 out of 5)
Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers!
All you have to do is tune in and activate the Whopper Lust challenge… You’ll see a 5 minute countdown. Just watch the perfectly flame grilled burger spin for a ridiculous 5 minutes and you get a free burger, watch it for 10 minutes and you get two, 20 minutes and you get four… it’s endless!
But, you have to stay on top of it. The TV prompts you to hit various buttons on your remote every so often, miss one, the clock re-starts, and you loose that burger! Complete the challenge and you can claim the free burger right there on the TV. So simple, but so powerfully engaging!
Burger King have already given away over 50,000 burgers this week, and at this rate, by the end of the week, over 800,000 minutes or 13,500 hours of pure Whopper TV will have been watched! Love it. Another great idea by CP+B for Burger King. (Thanks David!)
my wife just completed the challenge. and should get 3 free whoppers. It comes up saying {Bummer.Your box isnt connecting. check to make sure your phone line is connected to a reciever and can dial out) there is nothing wrong with our connections. My phone and computer are working fine. Does that mean that She did this for nothing and wont recieve the 3 free whoppers that she has won.
[...] Fonte: Digital Buzz Blog [...]
[...] But why would I write about it when someone else has already gone to the trouble on my behalf? [...]
Crispin Porter stole the Whopper Lust idea from another ad agency in Canada:
http://marketingiseverywhere.com/?p=946
Is CP+B still doing work for Burger King? I thought they were fired…
This exact idea was already done in Canada by Swiss Chalet early this year. They have a rotisserie chicken channel on 24hrs.
http://www.youtube.com/watch?v=tJLEsWuYuQQ&NR=1
http://www.youtube.com/watch?v=goB5QAQ8IKQ&feature=related
@ Alex – interesting… Maybe the idea was so powerful it could work for anyone!
[...] channel 111 op Direct TV kun je meedoen met de Whopper Lust Challenge. Je moet blijven kijken naar een gegrilde burger en op knoppen drukken van je afstandsbediening om [...]
[...] New challenge #BurgerKing : plus longtemps vous regardez la pub, plus vous gagnez de whopper #pubTVinteractive http://bit.ly/kzDGzc [...]
[...] http://www.digitalbuzzblog.com/burger-king-whopper-lust-interactive-tv-ad-cha… [...]