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This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how they do it too, and that every burger is made just for you!
The solution was simple: take one cashier, one hidden camera and one printer!
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(4 votes, average: 4.25 out of 5)
March 16th, 2010 at 11:59 pm
Very cool! Hope they start doing that near me!
March 17th, 2010 at 12:08 am
Nice! Have lots of Brazilian people in it! Brazil rocks! HAHA!
March 17th, 2010 at 8:44 am
Hiya, just thought I’d let you know I can’t watch the video – it’s saying it’s private.
March 17th, 2010 at 11:25 am
Thanks Marnie,
Something must have changed, so I’ve just updated it!
Should now be working perfectly, please let me know if it works for you.
March 25th, 2010 at 12:41 pm
Hi guys,
I’m very happy to see that our WHOPPER® Face case called your attention! Thanks for portraying it on your blog.
I have one small but very important favor to ask you though.
Could you please replace your post video with the official video case instead?
Here is the link for the authorized video:
http://www.youtube.com/watch?v=lBvtANapQwU
Thanks a million,
Michel and the Ogilvy Brazil team.