Burger King is becoming famous for throwing its an annual Halloween promo. Last year they turned a store into the ghost of McDonalds. And for 2017 they’ve created #ScaryClownNight. So On Tuesday, October 31st, from 7PM to close, the first 500 guests that head to select BURGER KING® restaurants in Miami, Boston, LA, Austin and Salt Lake City dressed as a clown get a free WHOPPER®.
Pretty cool way to generate a whole bunch of PR. And collect some awesome UGC content at the same time. Well played BK.